Contents of Short… · Web viewPersuasion rating (max 5 stars) Author deidre Created Date...
Transcript of Contents of Short… · Web viewPersuasion rating (max 5 stars) Author deidre Created Date...
Features of Adverts
Unit 1 Day 1
© Original plan copyright Hamilton Trust, who give permission for it to be adapted as wished by individual users advert_N033PW1_resources
Features of Adverts: recording sheet
ADVERT 1 ________________________________________
Key features:
Persuasion rating (max 5 stars)
ADVERT 2 ________________________________________
Key features:
Persuasion rating (max 5 stars)
ADVERT 3 ________________________________________
Key features:
Persuasion rating (max 5 stars)
ADVERT 4 ________________________________________
Key features:
Persuasion rating (max 5 stars)
Most persuasive advert (give your reasons)
Unit 1 Day 1
© Original plan copyright Hamilton Trust, who give permission for it to be adapted as wished by individual users advert_N033PW1_resources
Sample print adverts
© Original plan copyright Hamilton Trust, who give permission for it to be adapted as wished by individual users advert_N033PW1_resources
Unit 1 Day 2
Trainer Adverts
Unit 1 Day 2
© Original plan copyright Hamilton Trust, who give permission for it to be adapted as wished by individual users advert_N033PW1_resources
Unit 1 Day 2
© Original plan copyright Hamilton Trust, who give permission for it to be adapted as wished by individual users advert_N033PW1_resources
Unit 1 Day 2
© Original plan copyright Hamilton Trust, who give permission for it to be adapted as wished by individual users advert_N033PW1_resources
Features of Adverts: recording sheet
Tick the language features used and give an example where you can
ADVERT 1 ________________________
Alliteration Repetition Slogans Tempting description Questions Pictures Eye-catching titles
Other features:
Persuasion rating (max 5 stars)
ADVERT 2 ____________________________
Alliteration Repetition Slogans Tempting description Questions Pictures Eye-catching titles
Other features:
Persuasion rating (max 5 stars)
ADVERT 3 ____________________________
Alliteration Repetition Slogans Tempting description Questions Pictures Eye-catching titles
Other features:
Persuasion rating (max 5 stars)
ADVERT 4 ____________________________
Alliteration Repetition Slogans Tempting description Questions Pictures Eye-catching titles
Other features:
Persuasion rating (max 5 stars)
Most persuasive advert (give your reasons)
Unit 1 Day 2
© Original plan copyright Hamilton Trust, who give permission for it to be adapted as wished by individual users advert_N033PW1_resources
Advertising techniques
Technique Example
Setting a challenge The best trainers for off-road racing!
Using questions Are you ready for your next challenge? Then you need…
Using facts, figures and science
Made from state-of-the-art materials that wick away 30% more sweat.
Using exaggerated descriptive language
The most eye-catching, stunning footwear of the century!
Telling a story This runner trained hard to get where they are today, overcoming every challenge to succeed, and wore our trainers on their
© Original plan copyright Hamilton Trust, who give permission for it to be adapted as wished by individual users advert_N033PW1_resources
journey.Unit 1 Day 3
© Original plan copyright Hamilton Trust, who give permission for it to be adapted as wished by individual users advert_N033PW1_resources
Adverts: Things to include
Adverts: Things to include
Unit 1 Days 3&4
© Original plan copyright Hamilton Trust, who give permission for it to be adapted as wished by individual users advert_N033PW1_resources
AUDIENCE
Who is it aimed at?How will you direct it at them?
PRODUCT
What is the product?How will it be used?
TechniquesWhich advertising technique/s will you use (challenge, story, science etc.)?
Language
What powerful language will you use (alliteration, slogans, descriptions etc)?What form will your language take (a conversation? an interview? etc)?
AUDIENCE
Who is it aimed at?How will you direct it at them?
PRODUCT
What is the product?How will it be used?
TechniquesWhich advertising technique/s will you use (challenge, story, science etc)?
Language
What powerful language will you use (alliteration, slogans, descriptions etc)?What form will your language take (a conversation? an interview? etc)?
Script template
© Original plan copyright Hamilton Trust, who give permission for it to be adapted as wished by individual users advert_N033PW1_resourcesUnit 1 Day 4