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Spending Patterns Across Sectors 2011Essay: Macro Trend Identification for the 2010s by Rajesh Shukla.......49

Economic Scenario 2011 ....................................57Robust economic activity witnessed during H1 FY11 ..............................58

Industrial activity consolidates ..................................................................62

Trend in consumer price index(CPI) and wholesale price index

inflation (WPI) ..................................................................................63

Changes in key policy rates ........................................................................64

Indias foreign trade ....................................................................................66

Resumption in FII inflows led to appreciation of the rupee ....................67

Real GDP growth ........................................................................................68

Sectoral GDP ..............................................................................................69

Growth in private final consumption expenditure(PFCE) ..........................70

Investment rate ..........................................................................................71

Savings rate ................................................................................................71

Wholesale price index(WPI) inflation ........................................................72

5 year G-sec yield(end period) ..................................................................73

Exchange rate ............................................................................................73

MacroVariables2011 .......................................................................... 74

External Trade ............................................................................................74

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Snapshot of Women Consumers..........................75

Women by strata in India ..........................................................................76

SEC class of women in different strata......................................................77

Monthly household income of women in different strata ........................77

Women in different starta:urban vs rural ..................................................78

Household assets owned by women in different strata ............................79Order of priorities for women in different strata........................................80

Media usage by women in different strata................................................81

TV watching habits of women in different strata......................................81

New MediaEssay: The Future of Digital Marketing by Sanjeev Bikhchandani.... 85

Social Media........................................................88Growth of top 10 social networking markets worldwide:

July 2010 vs July 2009 ....................................................................89

Top social networking sites in India: July 2010 vs July 2009 ..................90

A snapshot of user levels............................................................................91

Facebook market penetration in India (January-June 2010) .................. 91

Facebook audience age distribution, India vs average across top

15 countries (September 2010)...................................................... 92

India's Facebook users by age (September 2010) .................................. 93

Unique Twitter users worldwide, June 2009..............................................94

Unique Twitter users worldwide, October-December 2009......................94



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The multiplier effect-usage across business areas ....................................96

Successful use of social media ..................................................................96

Indian companies on social media ............................................................97

Impact of social media advertising (in per cent) ......................................97

Percentage success in customer acquisition:

comparison across companies ..........................................................99

Percentage success in customer acquisition:

comparison across countries ..........................................................100

Online Digital Media..........................................101

Reason for increase in online spends ......................................................101

Internet advertising spends in India ........................................................102

Ad-spends across online executions ........................................................103

Online ad-spends by verticals..................................................................104

Online ad-spends across secondary and tertiary executions ..................105

Degrees of association between attributes of sectors ............................106

Marketing objectives of top 1000 marketers..........................................107

Monthly expenditure on online purchases ..............................................107

Demographic break-up of online shoppers..............................................108

Online shopping cart of Indians for next six months ..............................108

Most visited travel sites(Unique vistors, in 000) ....................................109

Engagement at most visited business/finance sites................................109

Impact of online reviews and opinions-industry-wise............................110



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Mobile Media ....................................................111

Smartphone users access SN more often, growing faster ......................112

Social networking is growing rapidly through mobile..............................112

Spend share of mobile in ad-pie ............................................................113

% Spend share of mobile across verticals 2009-10..............................113

Ad requests on the India AdMob network ..............................................114

Emergent VAS economy ..........................................................................114

How the mobile economy is translating in India ....................................114

100% increase in user interest on IPL season(patterns are

repeating themselves).. ..................................................................115

Internet Usage in India ....................................117

Lack of growth in urban areas largely slowing down the spread

of internet........................................................................................118

Online usage pattern ................................................................................118

Location-wise break-up of internet users in India ..................................119

Frequency of internet usage ....................................................................119

Survey of internet usage patterns across seven states............................120

Internet penetration among rural areas in 2009 ....................................121

Internet penetration estimates from 2008-10 ......................................122

Main points of accessing internet in 2009 ............................................122

Purpose of accessing internet among rural users in 2009 ....................123

IT durable ownership pattern among rural users in 2009 ......................124

Reasons for non-usage of internet among rural users in 2009 ............125



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Consumer Markets-Forging AheadEssays: The Teenage Years of Consumerism in India by

Anand Ramanathan and Rajiv Somani..................................131

The Food and Beverages Industry ....................136

Food industry: Key statistics ....................................................................136

Food sector ..............................................................................................137

Categories of Food Industry ....................................................................137

Expected annual growth in food retail industry over the

next five years ................................................................................138

Growth projections: dairy segment..........................................................139

Growth projections: meat and poultry ....................................................140

Growth projections: fish and marine........................................................141

Growth projections: packaged food segment ..........................................142

Growth projections: beer and wine..........................................................142

Food service formats in India today ........................................................144

Size of food and grocery retail: 2010-20 ..............................................145

Share of categories in organised retail sector..........................................146



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Characteristics of formats in modern food and grocery retail ................147

Profile of food consumers........................................................................148

Socio economic groups ............................................................................148

Diet orientation of consumers ................................................................148

Frequency of consumption ......................................................................149

FDI flow in food (in per cent)..................................................................150

Level of processing across segments ......................................................151

Paddy yields..............................................................................................152

Wheat yields ............................................................................................152

Wastage in supply chain ..........................................................................153

The agri-supply chain ..............................................................................154

Most often consumed variant of wine ....................................................156

Place of consumption ..............................................................................156

Indian Automobile and Auto ComponentsIndustry ............................................................158

Domestic vehicle volumes (annual) vs. Year-on-year growth rates ......160

Indian automobile market (2009-10) domestic sale volume................160

Scooter - domestic sales growth ............................................................161

Sales trends in small car segment ..........................................................162

Share of the small car segment in the total car market ........................162

Domestic demand growth in the passenger vehicle segment ................163

Country-wise comparison of the labour base ........................................164

Availability of engineering talent across countries (indexed) ..................164



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Country-wise comparison of cost and productivity ................................165

India vs. China (Technical and engineering skills)....................................166

Luxury car sales........................................................................................167

Growth in rural demand for passenger vehicles

(1.95 mn vehicles in 2009-10) ....................................................167

Auto Component Industry - Statistics (in US$ bn) ................................169

Auto Component Industry Investments (in US$ bn) ..............................170

FMCG: Striding Ahead ......................................172

Growth of the FMCG industry..................................................................172

Selected category growth ........................................................................173

Sales growth-FMCG players ....................................................................173

Key trends shaping the FMCG market in India........................................174

Market size breakdown ............................................................................174

Evolving needs of middle class consumers in India ................................176

Profile of BOP consumers in India ..........................................................178

Promising annual income levels and social indicators in rural India ......179

Retail growth in rural and urban India ....................................................180

Divergent choices in FMCG business........................................................181

FMCG industry stakeholder map ..............................................................182



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Home Furnishings and Home DcorAccessories ........................................................183

Focus study on home furnishing and dcor accessories..........................184

Business scenario of the domestic home and apparel

industry (Rs cr)................................................................................185

Category-wise break-up ..........................................................................185

Business projection of the domestic home textiles market 2010..........186

Stationery Market ............................................191

Market growth and size ..........................................................................191

Stationery market segmentation..............................................................191

Segment share by usage..........................................................................192

Organised vs. unorganised- notebook......................................................192

Segment share-writing instruments ........................................................193

Market share-writing instruments ..........................................................194

Market share-notebook............................................................................194

Toys and Games................................................195

Organised market size and growth ..........................................................195

Market segmentation ..............................................................................195

Distribution of people between the ages 0-14 ......................................196

Division of households in India ................................................................196Preschool market in India ........................................................................197

Trends summary ......................................................................................198



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Import of toys ..........................................................................................199

Market segmentation ..............................................................................200

Major players ............................................................................................200

Service Sector Trends

Essays: Services can Smile for a Decade (at least!) by

Mr Venkataramani ............................................................................203

Entertainment & Media Industry ......................208

Media spend per capita ............................................................................208

Projected growth of Indian E&M industry: 2009-14 ............................209

Segment-wise breakup of E&M industry (2009) ..................................210

Projected growth of the M&E industry (FY06-FY14) (Rs bn) ..............211

% Contribution of sectors ........................................................................212

Genre-wise distribution of overall physical sales ....................................212

Television market segmentation (Rs bn)..................................................213

Growth in number of TV households in India..........................................214

Growth in number of C and S households ..............................................214

Average time spent watching television ..................................................214

Genre-wise TV ad spends ........................................................................215

Pay TV subscriber base ............................................................................216

3G auction: giving far greater mobility to the customers ......................217

Time spent on commercials (in minutes) per hour of programming

during prime time............................................................................218

Viewership share by genres (in per cent) ................................................218



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Total active channels on TV ....................................................................219

Outlook for the TV industry......................................................................219

Projected growth of Indian print media industry in

2009-14 (Rs bn)............................................................................220

Top ten sectors contributing to print advertisements in 2009 ..............221

Amount of advertising on print medium - 2008 vs 2009 ....................222

Expansions and launches in 2009 ..........................................................223

Top ten magazines (lakh copies)..............................................................223

Penetration of newspapers in Hindi belt ................................................224

Top ten publications by readership ..........................................................225

Readership of newspapers........................................................................226

Penetration of print media in rural and urban India

(in per cent) ....................................................................................227

Outlook for the print sector (Rs bn) ........................................................227Domestic box office revenues for 2005-09 ..........................................228

Overseas box office revenues for 2005-09 ............................................229

Home video revenues for 2005-09 (Rs bn) ..........................................229

Home video revenue models prevalent in India......................................230

State-wise number of single screens ......................................................231

Projected growth of Indian filmed entertainment industry in

2009-14 (Rs bn)............................................................................231

State-wise spread of radio stations ........................................................233

Top advertiser categories on radio............................................................234

Growth of Indian radio industry in 2005-09(Rs bn)..............................234



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Listenership of radio operators ................................................................235

Radio operators in India ..........................................................................235

Drop in consumer resistance to advertisements in exchange

for free services ..............................................................................237

Growth of Indian music industry in 2007-09 (Rs bn) ..........................238

Projected growth of Indian music industry in 2009-14 (Rs bn) ..........238

The OVI Stores..........................................................................................239

Language-wise distribution of overall physical sales ..............................239

Growth of animation and gaming industry in India (Rs bn) ..................240

Revenue distribution of animation industry ............................................241

India provides significant cost arbitrage compared with other countries241

Size of animation and VFX industry in India ..........................................242

Indian animation shows ..........................................................................242

Indian animated films expected to release in 2010 ..............................242

Growth of Indian gaming industry (Rs bn)..............................................243

Segment-wise evolution of the Indian gaming industry ........................244

Size of the Indian gaming industry..........................................................244

The Indian Pharmaceutical IndustryPoised for a Leap ..............................................246

Healthcare spend by government in India ..............................................248

Indias healthcare spend: share of hospitals and pharma........................248

Projected size of hospital market ............................................................249

Projected size of the vaccine market ......................................................251



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India's changing therapeutic needs..........................................................253

Players driving growth in brands..............................................................254

Significant brand growth through OTC/OTX route..................................256

Growth in consumer healthcare pharma segment ..................................257

Growth of Indian pharma market by 2020 ............................................258

Population in selected Indian cities ........................................................259

Increase in share of metro and tier-1 towns due to growing

urbanisation ....................................................................................260

Impact on growth of accessibility in untapped tier-II/rural markets ....261

Hospitality Services ..........................................263

GDP of India sectoral growth rates..........................................................264

Key operating characteristics by hotel classification-

occupancy (Rs)................................................................................266

Key operating characteristics by hotel classification-

average rate (Rs) ............................................................................266

Key operating characteristics by hotel classification-RevPAR (Rs) ........267

Key operating characteristics by major city-occupancy (in per cent) ....268

Key operating characteristics by major city-average rate (Rs) ................268

Key operating characteristics by major city-RevPAR (Rs) ......................269

Comparative analysis-(distribution of existing and proposed branded

hotels by major city-year over year) ..............................................270

Distribution of existing and proposed branded hotels by major

city-2010/11-2014/15 ..............................................................271

Sample selection of HVS spa survey 2010 results ................................274



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Great Lakes



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Retailing: Consumer-driven Growth ..................276

Adding new consumption of ~ 650 bn in the next decade................277

Urban population will be more than the combined population of US,

UK and Germany ............................................................................277

Purchase from modern trade vs. traditional trade for some categories

among modern trade shoppers ......................................................278

Store repertoire-average number of supermarkets/hypermarkets visitedin a month by modern format shoppers ........................................279

Importance of supermarket/ hypermarket store attributes

(stated vs. derived)..........................................................................280

Brand loyalty (response to hypothetical stock-out situation) ................281

Indian apparel market size and growth ..................................................282

Indian textile and apparel industry size ..................................................283

Men's apparel market (Rs cr) ..................................................................283

Women's apparel market (Rs cr)..............................................................284

Boys-wear market (Rs cr) ........................................................................284

Girls-wear market (Rs cr) ........................................................................285

India textile and apparel exports ............................................................286

Major export categories (US$ mm) ........................................................286

Category-wise market break-up ..............................................................287

Footwear market size and growth............................................................288



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BILT



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Banking Services ..............................................289

Indicators of risk in domestic financial markets ......................................291

Growth in balance sheet of scheduled commercial banks......................292

% Share of bank groups in total assets of banking sector ....................295

% Contribution of CASA to incremental deposits....................................296

% Contribution of investments in approved and non-approved

securities to incremental investments ............................................297

Composition of banks non-SLR investments..........................................298

Bank group-wise credit-deposit ratio (outstanding) ..............................299

Trends in net profits of SCBs ..................................................................300

Return on assets and return on equity of SCBs-bank group-wise

(in per cent) ....................................................................................301

Asset size-wise distribution of UCBs ......................................................302

The Education Sector

Essay: The Indian Education Space is Growing by

Sourav Mukherjee ..................................................................305

Public Expenditure on Education ............................................................306

Public Expenditure on Education (% of GDP) ........................................306

PE Investments ........................................................................................308

Indian Education Market................................311

Children in Assam who can at least read a Std. I level text(%) ............314

A look at the enrollment figures across states........................................315

Learning differentials between government and private schools ............318



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BILT



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Actual and projected demand for secondary education, 1990-2020 ..319

Indias consumption basket......................................................................320

Total, current and projected growth in higher education enrollment ....322

Estimated job creation over next 5 years ................................................323

Faculty-wise enrollment in India ............................................................323

Private and public spending on education in different countries............324

Higher Education ..............................................325

Overview of progress during 2009-10 ..................................................326

Expenditure on education as percentage of gross domestic product ....327

Sector-wise plan and non-plan budgeted expenditure for education

departments of states and centre (revenue account)....................327

Collaborations/tie-ups gaining popularity................................................330

Structuring of special purpose vehicles to factor in considerations of

both public sector and private players............................................331

Initiatives of IUCEE ..................................................................................332

Indicative cost of educational infrastructure per seat ............................333

Growing interest of private players ..........................................................333

The competitiveness of BRIC economies ................................................336

Major institutional reforms in higher education ......................................338

Coaching Classes Market in India ......................339Market size and growth ..................................................................................339

Coaching class market break-up ....................................................................340

India: youngest nation in the world ......................................................340



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Market size and growth: private tuitions ................................................341

Market size and growth: entrance test preparation ................................341

Distribution of income among middle class ............................................342

Students appeared in AIEEE ....................................................................343

Students appeared in IIT-JEE ..................................................................343

Presence of coaching among students seeking foreign degrees ............344

High speed internet users ........................................................................345

Increased focus of PE/VC firms on coaching market..............................346

Key developments....................................................................................346

The Youth Market

Essay: Indian Youth by Mryutunjay Mishra ........................................349

Model of Youth Categorisation by Age and Independence Progression ......350

Youth: The Generation Next in India ..............352

Classification of youth by generation ......................................................353

Classification of Gen Next by SEC ..........................................................339

Classification of Gen Next by monthly household income ....................354

Preferred bikes for Gen Next....................................................................354

Information sources for Gen Next ..........................................................356

Usage of infomedia by Gen Next ............................................................356

Shopping frequency by Gen Next............................................................358

Youth data at a glance....................................................................359-384



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Telecom Sector

Essay: The Telecom Transformation in India by D.Shivakumar ......387

Indian Telecom Industry-Leveraging GrowthPotential ..........................................................391

Indian telecom industry (subscriber base) ..............................................391

Subscriber base and teledensity - rural and urban..................................392

Wireline and wireless telecom subscriber base in India ..........................393

Trends in telephone subscribers and teledensity in India ........................394

Market share-rural and urban ................................................................394

Service provider-wise market share as on 31 August 2010 ..................395

Wireless subscriber base and teledensity - rural and urban....................396

Group company-wise % market share-September 2010......................397

Market share (in terms of subscription) within CDMA service ..............397

Broadband subscribers in India ..............................................................398

Trends in Internet/broadband subscription ............................................398

FDI in Indian telecom industry ................................................................399

Telecom equipment production in India ..................................................403

Road Ahead for Mobile Broadband....................405

Mobile subscriber forecast........................................................................405

3G subscriber forecast ..............................................................................406

Mobile broadband services (MBS) data services

composition (2015) ........................................................................407



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Reliance Consumer Finance



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Teledensity................................................................................................408

International benchmarking-data revenue share ....................................409

Broadband subscriber growth ..................................................................409

3G subscriber composition-post-paid and prepaid ................................410

Customer segments in India ....................................................................411

MBS by customer segment......................................................................412

MBS data services composition (2015) ..................................................413

Existing mobile broadband services in the 2G environment and

likely service uptake in the 3G environment (2015) ....................414

Incremental 3G data revenue ..................................................................416

Revenue share ..........................................................................................417

Mobile Penetration in India- An Overview ........418

Active mobile households, subscribers and subscriptions ......................419

Penetration of active mobile phones ......................................................419

Active mobile phone usage status..........................................................420

Mobile subscribers ....................................................................................421

Mobile subscriptions ................................................................................421

Mobile subscribers and subscriptions by population size ........................421

Mobile subscribers and subscriptions by distance from nearest town .. 422

Active connections per user ..................................................................422

Service subscribed-most used connection ..............................................423

Mobile subscribers ....................................................................................424

Mobile subscriptions ................................................................................424



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Cross pen



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Internet usage on PC and mobiles ..........................................................425

Internet usage on mobiles ......................................................................425

Urban and rural mobile users ..................................................................426

Preference for Music on Mobile and other applications..........................427

Rural Mobile Market - Growing Avenue............428

Education of mobile owners ....................................................................429

Gender of mobile owners (%) ................................................................429

Working status of mobile owners (%) ..................................................430

Average monthly spends of mobile owners (%) ....................................430

Refrigerator ownership..............................................................................431

SECs of mobile owners (%) ....................................................................431

TV ownership ............................................................................................431

Penetration of the telecom market ........................................................432

Contacts and Listings......................433-452


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