Contents At Eaton we value our relationships

Eaton Corporate Identity Standards — 7/19/13

1

15.1 Channel Partners— Industrial Sector

Contents

The Eaton Authorized Relationship

15.2 Overview

The Eaton Authorized Mark

15.3 Elements15.4 Clear Area and

Minimum Size15.5 Languages15.6 Backgrounds15.7 Incorrect Usage15.8 The Eaton Authorized

Relationship in Text15.9 Correct Use of the Eaton

Brand Name and Product Lines Name

Legacy Logomark Status

15.10 Legacy Logomarks

The Eaton Logomark

15.11 Overview15.12 Black & White

Logomark Selection

Eaton-Produced Marketing Collateral

15.13 Overview 15.14–16 Your Logo Used on

Eaton Literature

Distributor-Produced Marketing Collateral Featuring Only Eaton Products

15.17 Overview 15.18 Examples of Channel

Partner Communications 15.19 Examples of Stationery15.20 Examples of Websites

and Online Advertising15.21 Examples of Literature15.22 Examples of Displays

and Trade Shows

15.23 Examples of Digital Presentations

15.24 Examples of Vehicles15.25 Examples of Promotional

Merchandise

Distributor-Produced Marketing Collateral Featuring Multiple Brands

15.26 Overview15.27 Examples of Channel

Partner Communications15.28 Examples of Stationery 15.29 Examples of Websites

and Online Advertising15.30 Examples of Literature 15.31 Examples of Displays

and Trade Shows 15.32 Examples of Digital

Presentations

Signage

15.33 Examples of Signage 15.34–35 Examples of Signage

Featuring Eaton Hydraulic Lines

For more information, please contact Eaton Corporate Communications Global Branding at [email protected].

At Eaton we value our relationships with our authorized Channel Partners. When you display your Eaton Authorized Identification with pride and care, both businesses profit.

Use and display of Eaton Authorized Partner Relationship Identifiers is intended solely and exclusively for Eaton’s legally authorized Channel Partners or resellers who have executed distributor agreements with Eaton or its affiliates.

In accordance with the terms of executed distributor or reseller agreements the use of these Identifiers may not be transferred or assigned.

The right to display these Relationship Identifiers is limited to the promotion of Eaton’s products and/or Eaton’s authorized services only.

Eaton’s granting of the use of its Authorized Relationship Identifiers is limited to the proper use of Eaton’s trademarks and the terms of the distributor or reseller agreements.

In the event of improper usage or termination or expiration of your agreement with Eaton, you must immediately cease and desist from all use of these Identifiers on any marketing communication material, including but not limited to: websites, advertising and promotional items, catalogues, tradeshow booths, signs, displays, and vehicles.


2


ThE EATOn AuThORizED RELATiOnShiP

Overview

Channel Partners enjoy a special relationship with Eaton as valued business partners. These standards explain and demonstrate how distributors, resellers, service partners, etc. may properly and effectively display their relationship with Eaton in their brand and marketing communications, advertising, and promotions.

The most important aspects of these standards are protecting and advancing the reputations of Eaton and our Channel Partners. By adhering to these standards when identifying your company as an Eaton Authorized Partner a strong and consistent visual message is maintained.

Your customers know, trust, and recognize your company. Your graphic identity is an important part of that recognition. Eaton has a strong visual identity that inspires confidence and is respected around the world. These standards explain how to incorporate our global position into your graphic identity to the benefit of your company and ours.

These standards show how Eaton Channel Partners may advertise their unique Eaton relationship in three marketing situations:

1 Channel Partner logo. On Eaton-produced marketing material, Channel Partners may add their logo.

2 The Eaton Authorized Mark. On Channel-Partner-produced marketing material featuring only Eaton products or services, Channel Partners may display the Eaton Authorized Mark.

3 The Eaton Logomark. On Channel-Partner-produced marketing material featuring both Eaton products and products from other manufacturers, the Eaton logomark is shown. 2

3

1

YourLogo

When to use which mark

2

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Eaton Authorized Representative

YourLogo

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YourLogo

3

1

Product Listing

What’s important to you?

YourLogo


3


ThE EATOn AuThORizED MARk

Elements

On Channel Partner-produced material marketing only Eaton products or services, display the Eaton Authorized Mark. Only use the Mark that describes your designated Eaton relationship. The Mark may not be redrawn or recreated from separate graphic or type elements. Always use the official artwork files.

Artwork is available in two-color (Eaton Blue and black on a white background) and one-color (black on a white background) versions.

The distinctive Eaton Authorized Mark has four elements.

A Black borderA boundary between the Mark and any background it may appear on.

B Eaton logomarkThe Eaton logomark prints in Eaton Blue or black.

C ”Authorized” barWhite type reverses out of a black bar.

D Relationship designationThis designation will vary according to the partner’s Eaton relationship.

A

B

C

D

Eaton Blue and black

All black


4



Clear Area and Minimum Size

Always maintain a clear area around the Mark where no graphic elements or messages may be placed.

To determine the clear area call the height of the Eaton logo “X”:

• Allow at least 1X between the black border and any other graphic elements.

When printing against a color field, the color may abut the outside of the rule but may not print inside the rule.

Never size the Mark to less than 12mm (0.5") in width. To represent the Authorized relationship at smaller sizes, typeset the full Authorized message. Wherever possible set the message in a single line with a point size between 9 and 6 points. The preferred fonts for the Latin alphabet are: Univers 55 Roman, Arial Regular, or Helvetica Regular. For the Cyrillic alphabet use Univers 55 Cyrillic.

See page 5 for more information on the Mark in languages other than English.

X

X

X

X X

Minimum size

Clear area

12mm(0.5")

Eaton Authorized Distributor


Univers 55 Roman 9 pt.

Arial Regular 9 pt.

Preferred fonts


5



Languages

No matter where it appears, the Eaton Authorized Mark is recognizable. Eaton authorizes relationships in a growing number of categories, industries, and markets.

Marks for each Authorized Relationship title are offered in a range of languages. When typesetting the Mark message, ensure that the language matches the graphic Mark. Never transpose words or add other language within the message.

English

In these versions the authorization precedes the relationship.

Latin

In these versions the relationship precedes the authorization.

Cyrillic (Russian)


Simplified Chinese


The Eaton Authorized Marks are available for download from Communications & Brand Center via the dropdown on JOE.

Suppliers may register at https://eaton.emotion.com. Once registered, send an e-mail to [email protected] to get access permission to folders.

US English

DistributorRepresentative Reseller

UK English

Russian

French

Italian

German

Portuguese

Spanish

Simplified Chinese


6



Backgrounds

The preferred usage of the Eaton Authorized Mark is against a white background. When necessary, the Mark may be displayed against a colored, photographic, textured, or patterned background. Whenever the Mark is displayed it appears as a white rectangle bordered with a black rule. This is true even on black or very dark backgrounds. Backgrounds may abut the rule but may never appear inside the rule.


7Eaton Authorized Representative

YourLogo



Incorrect Usage

The Eaton Authorized Mark must not be redrawn or recreated from separate graphic or type elements. The correct reproduction of the Mark can be achieved only by using the official master artwork files.

• Never alter the color or content of the artwork. Do not change fonts, place colors in the background, or add drop shadows.

• Never distort or redraw the artwork. Never scale, skew, shear, rotate, or otherwise change the proportions of the Mark.

• Never place artwork within the black border or violate the clear area of the Mark. Cartoons or illustrations may not be used with the Mark.

A u t h o r i s e dReseller

Never alter colors or fonts

Never add unauthorized brands, tag lines or read-throughs

Never distort or redraw

Respect the clear area

YourLogo

Aeroquip

We care for you


8



The Eaton Authorized Relationship in Text

When typesetting the Authorized Relationship in headlines and text, always ensure that the language matches the Mark. Never change or transpose words or add other language within the message.

Approved Relationship Types

Eaton Authorized Distributor

Eaton Authorized Reseller

Eaton Authorized Service Provider


Eaton Authorized Service Center

Eaton Authorized Supplier

Eaton Authorized Value-Added Reseller (VAR)

Eaton Authorized Aftermarket Distributor

Correct use of the Authorized Partner Relationship in text

We are an Eaton Authorized Distributor.

Our company is the only Eaton Authorized Distributor in the region.

Our company is your local Eaton Authorized Distributor.

Incorrect use of the Authorized Partner Relationship in text

We are an Authorized Eaton Distributor.

We are an Eaton Authorized Distribution Center.

Our company is the only Distributor in the Tri-State

area with Eaton Authorization.

Authorized by Eaton, our company is your local

hydraulics Distributor.

Our company is an Eaton Authorized Distributor and one of the world’s leading suppliers of premium products and systems to aerospace and other industries that demand the utmost in perfor-mance while maintain-ing low life cycle costs. We also support our products with organic MR&O capabilities that assure repaired products perform “like new” or better.

Realtime responsive-ness is available worldwide through our website and Customer Connect Portal.As an Eaton Authorized Distributor, Your Logo & Co. offers a unique partnership in “Total Care” for aircraft and engine OEMs sup-ported by a worldwide quick response channel partner organization. Logo & Co. is a leader in delivering global uptime products and services.Learn more at www.eaton.com or www.yourcompany.net

YourLogo


9



Correct Use of the Eaton Brand Name and Product Line Names

“Eaton” is the sole identity of the business. Our legacy/acquired brand names have transitioned or are transitioning into “product line” status.

A product line is a category of products that is identified by a legacy/acquired name. The product lines are not brands, Eaton is the sole brand identity.

No stylized usage or graphical representations may be used for the product lines, only text that is completely separate from the Eaton Authorized Mark and logomark.

These legacy/acquired names have been given product line status:

Aeroquip® Argo-Tech® Arrow®

Begerow® Carter® Char-Lynn®

Duraforce®

Dynapower® Everflex® Hydrokraft® Hydro-Line® Integrated Hydraulics® Internormen® Synflex® Vickers® Walterscheid® Weatherhead®

Char-Lynn Weatherhead Vickers

Use the Eaton Authorized Mark or name to identify and refer to your Authorized Relationship

Use the product line names, set in type, to identify the Eaton products you represent

Our company is an Eaton Authorized Distributor and one of the world’s leading suppliers of premium products and systems to aerospace and other industries that demand the utmost in performance while maintaining low life cycle costs.Realtime responsiveness is available worldwide through our website and Customer Connect Portal.As an Eaton Authorized Distributor, Your Logo & Co. is supported by a worldwide quick response organization.

Learn more at www.eaton.com or www.yourcompany.net

YourLogo

Our company is an Eaton Authorized Distributor and one of the world’s leading suppliers of premium Char-Lynn, Weatherhead and Vickers product lines. Realtime responsiveness is available worldwide through our website and Customer Connect Portal.As an Eaton Authorized Distributor, Your Logo & Co. offers a unique resource in delivering global uptime products and services.

Learn more at www.eaton.com or www.yourcompany.net

YourLogo


10


LEgACy LOgOMARk STATuS

Legacy Logomarks

Use of legacy/acquired logomarks is no longer permitted. Please discontinue use of all such marks, including those listed here.

In addition, please remove any signage and dispose of any promotional merchandise with legacy marks. There is a conversion program in place for authorized distributors to aid in this transition. Please visit the Distributor Resource Center for more information.

This is not an exhaustive list of all the legacy marks that are no longer permitted. Discontinue use of all marks that are not approved.

Incorrect legacy and acquired logomarks


11


ThE EATOn LOgOMARk

Overview

Use the measurements at right when reproducing the Eaton logomark. The Eaton logomark must not be redrawn or recreated. The correct reproduction of the logomark can only be achieved by using the official master artwork files.

Clear Area

Maintain a Clear Area around the logomark; i.e., a zone where no other type, art, or design element may appear.

The Clear Area can be calculated by taking the cap height of the logomark and calling it “X.”

Size

The logomark may be enlarged to any size required.

The logomark may not be used smaller than 7pts. For smaller sizes set “EATON” in Univers 55, all caps.

Color

The swatch at right specifies Eaton Blue using four different color models. Use whichever is most appropriate for your needs. The logomark should appear in Eaton Blue on a white, or brushed or matte, silver-colored, metal background. When that is technically impossible, you may use the logomark in solid black on white, in white (reversed) on an Eaton Blue or other background.

Logomark clear area

X

1/2X

1/2X

1/2X 1/2X

Minimum sizes

Eaton Blue recipes

7pt

X = height of “EATON”

In sizes smaller then 7pts, set the name “EATON” in Univers 55, all caps.

EATON

Eaton Blue PANTONE® 300 CC=100, M=43, Y=0, K=0R=0, G=103, B=198Hex=006EC7

White (reversed) on Eaton Blue

Black on white

Auxiliary color usage

Eaton Blue on silver metallics


12


ThE EATOn LOgOMARk

Black & White Logomark Selection

When applying the Eaton logomark to a background, the gray scale value of the background must be determined in order to select the correct logomark, either black or white. Backgrounds include printed or applied color and imagery.

The Eaton logomark must always appear in white on backgrounds that fall above 40% on the gray scale, and must always appear in black on backgrounds that fall below 40% on the gray scale.

Compare a background’s relative color value to the gray scale chart at right when determining black or white use of the logomark. If necessary, refer to Pantone S325-6 as a benchmark for accurate 40%.

Gray scale comparison chartUse a white logomark for backgrounds with a relative gray scale value above 40%.

Use a black logomark for backgrounds with a relative gray scale value below 40%.

90% 30%

80% 20%

70% 10%

60%

50%

40%


13


EATOn-PRODuCED MARkETing COLLATERAL

Overview

Follow the standards in this section when co-branding Eaton-produced material.

Eaton-produced material may be co-branded with the Channel Partner’s logo.


YourLogo


14



Your Logo Used on Eaton Literature

Literature produced by Eaton displays the Eaton Brand Signature. The Eaton Brand Signature is the visual expression of our brand positioning in the marketplace. It consists of two components—the Eaton logomark and the competency line “Powering Business Worldwide.”

For Channel Partner marketing, Eaton literature may be co-branded with the Channel Partner’s logo. The Channel Partner logo should visually appear to be about 80% of the size of the Brand Signature.

The Channel Partner logo appears on the right side of the Eaton material. It sits 2p2 from the right trim and base aligns with the competency line “Powering Business Worldwide” in the Eaton Brand Signature. Optionally, you may also place your logo on the outside back cover.

Channel Partner logo applied to Eaton Literature Back cover usage

Eaton Brand Signature

Hydraulic Products and Services Overview

Power management solutions

YourLogo

Channel Partner logo should visually appear to be about 80% of the size of the Brand Signature.

YourLogo

2p2 (9mm) (3/8”)

Base align

Base alignYourLogo

© 2008 Eaton CorporationAll Rights ReservedPrinted in USAForm No. XX-XXXJuly 2008

Eaton Corporation1111Superior Ave.Cleveland, OH 44114

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15




Eaton literature has a distinctive Eaton Brand look and style. At right are examples with a Channel Partner logo applied. Please note that the Channel Partner logo should visually appear to be about 80% of the size of the Brand Signature.

Brochures Print ads

Technical information

Eaton presents its newest addition to the Weatherhead product line. The Eaton pressure gauge kit and screw together test coupling pro-vide accurate and efficient pressure control and monitoring of your hydraulic system, while minimizing the introduction of contamination. The complete kit is pre-packages with Eaton’s most common adapters and test couplings.

Features:

• Test system at working pressure

• 630 bar (9,000 psi) working pressure

• 345 bar (5,000 psi) connect under pressure

• Accurate Pressure control and system monitoring

• Leak-free connection before piston valve opens

• Simple and fast screw together connections

• Self-locking caps

• Viton seals

Applications

• Hydraulics and mineral based fluids

• Agriculture

• Construction

• On-highway

• Industrial

Complete Kit —FF14802

Control performance.Control contamination.

Part # Description Qty. per kit

FF14783 1/8” NPT 2 Test CouplingFF14784 1/4” NPT 2 Test CouplingFF14787 7/16-20” UNF 1 Test CouplingFF14788 9/16-20” UNF 1 Test CouplingFF14794 1/4” NPT 3 Gauge AdapterFF14796 Union Adapter 2FF14800 1,000 psi Gauge 1FF14801 7,500 psi Gauge 1

For more information please contact your local Heavy Duty Sales Manager today!

NEW PRODUCT

Model 731Model 751Model 731

Model 751 Model 731Model 751

Lorem ipsum dolor est

1047 Differential

Corporate Overview

What’s important to you?

YourLogo

YourLogo

YourLogo


16




At right are further examples of Eaton-produced marketing collateral with a Channel Partner logo applied. Please note that the Channel Partner logo should visually appear to be about 80% of the size of the Brand Signature.

Success story

Literature fulfillment Direct mail Apparel

Line card

Success Story: CompanyMarkets ServedMarkets Served Subhead

Headline textLocation Details:City, State

Segment Details:Details subhead

Problem:Mauris eu eros tempus maultricies lorem ipsum.

Solution:Eros tempus ultricies, lorem ipsum dolor amet tortor ac enim eget portal.

Results:Tempus ultricies, lorem ipsum dolor amet act mac lorem enim eget portal.

Secondary copy head

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• Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Praesent arcu.

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Background

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Challenges

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Solution

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• Bullet Point Copy.

• Bullet Point Copy enean adipiscing tortor ac enim.

• Bullet Point Copy ipsum dolo.

• Bullet Point Copy.

Results

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Industrial Control—A Complete Product Offering

Capacitive Proximity Sensors• Tubular—Smooth or

Threaded

Combination Motor Controllers• UL 508 Type F• Non-Reversing and

Reversing• Rotary Type to 65A

Combination Starters• IEC and NEMA• Circuit Breaker or Fusible• UL 508 Type F Combination

Motor Controllers

Connectivity• Micro, Nano/Pico and Mini

Connector Cables• Multi-Connector Junction

Boxes• Field Wireable Accessories

Contactors—IEC• Miniature Controls to

8.8A (AC3)• FVNR to 1600A (AC3)• FVR to 150A (AC3)

Contactors—NEMA• FVNR and FVR to Size 8

(900 hp)• 4- and 5-Pole to Size 2 (25 hp)

Control Stations• General Purpose and

Heavy Duty• Fixed Element or Modular• 22.5 mm and 30.5 mm Devices

Counters• Can Counters• Preset Counters• Stroke or Revolution

Counters

Defi nite Purpose Control• 1-, 2-, and 4-Pole to 40A;

3-Pole to 360A• Reversing Contactors to 75A• Starters to 60A—Bimetallic

and Electronic Overloads• NEMA Type 1 Enclosed

Digital Panel Meters

Encoders

Enclosed Control• Non-Combination Starters• Combination Starters• Manual Motor Starters• Reduced Voltage Soft Starters• Adjustable Frequency Drives• Lighting Controls

Enclosures, Control Stations• 1 to 9 Holes for 22.5 mm • 1 to 3 Holes for 30.5 mm • Polycarbonate, Die Cast,

Stainless Steel and Polyester Types

E-Stop Switches• 22.5 mm and 30.5 mm Devices• Push-Pull, Keyed, Illuminated

and Non-Illuminated Twist-to-Release

Fiber Optic Cables• Glass or Plastic

Hour Meters

Integrated Machine Controllers

Key Switches• 22.5 mm or 30.5 mm

Devices

Joysticks• 22.5 mm or 30.5 mm Devices• 2- and 4-Position• Momentary, Maintained and

Latched

Key Interlock Switches• DIN or NEMA Style

LEDs• BA9 and BA15 Base

Lighting Contactors• Electrically or Mechanically

Held • Magnetically Latched

Limit Switches• Precision Switches• Compact, DIN and NEMA Style • Modular and Factory Sealed • Heavy Duty, Special Purpose

and Hazardous Location

Manual Motor Controllers• Rotary Type to 65A

Manual Motor Protectors• Pushbutton Type to 25A• Rotary Type to 65A

Enclosures, Global and North American

Aftermarket• Genuine Motor Control Parts • Drives and Operator Interface

Service and Support• Technology Upgrades

Adjustable Frequency Drives, Enclosed• HVAC Drives, 3/4 to 800 hp• Industrial and Clean Power

Drives, 1 to 1200 hp

Adjustable FrequencyDrives, Panel• Machinery Drives, 1/4 to 25 hp• HVAC Drives, 1 to 250 hp• Industrial Drives, 1 to 2000 hp• High-Performance Drives,

1 to 3000 hp

Current Sensors• Self Powered• Analog and Discrete Outputs• Solid or Split Core Housings

Inductive Proximity Sensors• Tubular, Rectangular, Limit

Switch or Pancake Styles• Metal Face, Extended

Range, Analog and Programmable Types

DC Contactors• DP Rated 1250 to 3000A

(1000 to 2000 Vdc)• NEMA Rated 5 to 1800A

(600 Vdc)

Electronic Products• Electronic Interface to Vehicle’s

Communication Network• Customizable Laser-Etched

Legends and Icons• Standard Cutout with Low Rear

Profi le and Less Wiring

YourLogo

YourLogo

YourLogo

YourLogo

YourLogo


17


DiSTRiBuTOR-PRODuCED MARkETing COLLATERAL FEATuRing OnLy EATOn PRODuCTS

Overview

Follow the standards in this section when producing Channel Partner material displaying only Eaton products.

Always use the approved master art for the Eaton Authorized Mark.



Channel-Partner-produced marketing material displaying only Eaton products should be branded with the Eaton Authorized Mark and the Channel Partner’s logo.


YourLogo


18



Examples of Channel Partner Communications

Display the Eaton Authorized Mark when Eaton products are the only subject of the material. The Mark is a valuable tool for promoting your brand and Eaton. It lets your customers know that you carry and service the quality Eaton products they know and trust.

Incorporate the Mark into your graphic style and use it to emphasize the quality of Eaton products. Use the equity and reputation of your brand as the main draw of the communication, and reinforce it with the global standing and unparalleled excellence of Eaton Corporation.

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Table Main Head a B c D E F G H i J K L

Table Head:Table Body 123 456 789 234 567 678 345 456 567 789 456 567 AB 123 234 345 456 678 789 234 345 678 456 123 234 456Table Head:Table Body 123 456 789 234 567 678 345 456 567 789 456 567 BCD 12 234 345 456 678 789 234 345 678 456 123 234 456 Table Body 123 456 789 234 567 678 345 456 567 789 456 567 AB 123 234 345 456 678 789 234 345 678 456 123 234 456Table Head:Table Body 123 456 789 234 567 678 345 456 567 789 456 567 AB 123 234 345 456 678 789 234 345 678 456 123 234 456 Table Body 123 456 789 234 567 678 345 456 567 789 456 567 AB 123 234 345 456 678 789 234 345 678 456 123 234 456Table Head:Table Subhead A 123 456 789 234 567 678 345 456 567 789 456 567 Lorem Ipsum 234 345 456 678 789 234 345 678 456 123 234 456Table Head:Table Subhead B 123 456 789 234 567 678 345 456 567 789 456 567 Lorem Ipsum 234 345 456 678 789 234 345 678 456 123 234 456Table Head:Table Body 123 456 789 234 567 678 345 456 567 789 456 567 AB 123 234 345 456 678 789 234 345 678 456 123 234 456Table Head:Table Body 123 456 789 234 567 678 345 456 567 789 456 567 BCD 12 234 345 456 678 789 234 345 678 456 123 234 456 Table Body 123 456 789 234 567 678 345 456 567 789 456 567 AB 123 234 345 456 678 789 234 345 678 456 123 234 456Table Head:Table Body 123 456 789 234 567 678 345 456 567 789 456 567 AB 123 234 345 456 678 789 234 345 678 456 123 234 456 Table Body 123 456 789 234 567 678 345 456 567 789 456 567 AB 123 234 345 456 678 789 234 345 678 456 123 234 456Table Head:Table Subhead A 123 456 789 234 567 678 345 456 567 789 456 567 Lorem Ipsum 234 345 456 678 789 234 345 678 456 123 234 456

Technical information Print ad

Online marketing

Website

http://www.yourlogo.com/differentials/

Search

differential

EGerodisc™ is a hydraulically-operated electronically controlled limited slip differential that provides variable torque up to full axle lock. It automatically identifies the optimal traction solution at any speed.

The spring pack pushes the side gears against the clutches, which are attached to the cage. Both side gears spin with the cage when both wheels are moving at the same speed, and the clutches aren’t needed.

The clutches fight this behavior, wanting both wheels to go the same speed. If one wheel wants to spin faster than the other, it must first overpower the clutch. The stiffness of the springs combined with the friction of the clutch determine how much torque it takes to overpower it.

About Us

Find Our Stores

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Service

Chat with one of Our Experts

Mark Brand Is An Eaton Authorized Representative

The Eaton pressure gauge kit and screw test coupling provide accurate and efficient pressure control and monitoring of your hydraulic system, while minimizing the introduction of contamina-tion. The complete kit is pre-packaged with Eaton’s most common adapters and test couplings. Arum voloriberum eium, omniet ad ea dolorpos simolest experum autem aut ut earum quam, utem quibusam di te iur? Icilique nonsero quiducia se aperroreium dolupta erfereh enditae di reictem

Features:• Test system at working pressure • 630 bar (9,000 psi) working pressure• 345 bar (5,000 psi) connect under

pressure• Accurate Pressure control and system

monitoring• Leak-free connection before piston valve

opens• Simple and fast screw together connections• Self-locking caps• Viton sealsCorionse peratas expel iusciunt quia quat vendite eatusanti autat et ilignat volorror aut faccupti sit, qui omnimpore laute illupta tintorumet ut optat laciandis iuntur aut hilit restempores enim fuga. Simus, eos aliquia illorrorepedUm sectemporem que repe volut laut verchilles quas arumquisquo dit as eat quosapiendae niendan ditatur,

Applications• Hydraulics and mineral based fluids• Agriculture• Construction• On-highway• IndustrialCorionse peratas expel iusciunt quia quat vendite eatusanti autat et ilignat volorror aut faccupti sit, qui omnimpore laute illupta tintorumet ut optat laciandis iuntur aut hilit restempores enim fuga. Simus, eos aliquia illorrorepedUm sectemporem que repe volut laut verchilles quas arumquisquo dit as eat quosapiendae niendan ditatur,

Complete Kit —FF14802

Featuring Top Quality Eaton Pressure Gauges

NEW PRODUCT

Dolor amet Ut wisi enim ad minim venim, quis nostrud exerci tationar ullamcorper suscipit lobortis nisl ut aliquip ex eaconsequat.


YourLogo


YourLogo


YourLogo


YourLogo


19



Examples of Stationery

Use the Eaton Authorized Mark on business cards, letterhead, envelopes, and other stationery. The Mark sends a strong message to your business contacts that you are authorized by Eaton.

The Authorized Mark should visually appear to be about 80% of the size of the Channel Partner logo. Always respect the clear space and the 12mm (0.5") minimum width of the Mark.

The Eaton Authorized Partner Relationship may also be typeset.

Display the Eaton Authorized Mark when Eaton products are the only subject of the material.

Do not display the Eaton Authorized Mark when logos of companies other than the Channel Partner are present.

32 Aztec DriveLogan, NM 88426575.555.1212Richard MaysDirector of Sales

Richard MaysDirector of Sales32 Aztec DriveLogan, NM 88426575.555.1212

An Eaton Authorized Distributor

Business card with Eaton Authorized Mark

Business card with typeset Authorized Partner Relationship

Letterhead with Eaton Authorized Mark


Dear Sirs,

Menditione velecte dolupta con eatur, omnimus, sed esciis estectem est, que iur. Ecatemp orecae et resto bea volorita cum quo verro eatione sciendendit, officium rem re, senduci assime se voloreicita abo. At labo. Itassim ipsapel ea quiaecese sae dolent aut eum sunt. Faccae eosti dolumque vent. Ommolor iorporibus aditata nes inctur temporem inciis aut fugias eos et ullorun tiatem incid que alitate ius, que quiam iderum quia voluptur.

Lorro vero ventius eati accuptatem ipsuntio. Ut et optatque restium excesequas rere porese net acepe natem fugit dolupta pra dus.

Videlendam dit quiatur resequaspe omnihitas soluptint estrum faces sam aut ant erum sitiate des sam, cuptae veris am que perent, quidicat eos andam is nullupi cienihit est, cum fugiae voluptate lab imus necersp erumquam exeribusam in porrum, nost, optatur ibeatis sum faccus, sae mintis demoluptati re pratur? Qui officipidus se velignim que esci a voles dolentem accae doloresciet fuga. Igenem rere con nienda culpa volumquate et moluptas ne dolor sum re nus, quam fuga. Itas aut quis modit hit fuga. Em hillandae. Itaerum velecae sendand erumqui tota-tur iandest et voluptam et perum dolectem ipsunto tatiisi receatem comni tectios dolo min cuptas veliatem. In restiis et et fuga. Endigent que non reribus cusdam enecupta que plaboris ut aborror esequibus et que eatibus.

Sincerely,Richard Mays


YourLogo


YourLogo


YourLogo

Always respect the Clear Area around the Mark


20



Examples of Websites and Online Advertising

Your website is a valuable tool for reaching customers and potential clients. Use the Eaton Authorized Mark to emphasize and promote your brand and Eaton. You may place the Authorized Mark wherever it best works with your web design.

Web pages produced by a Channel Partner that display only Eaton products should be branded with the Eaton Authorized Mark and the Channel Partner’s logo.

If your company uses online advertising to drive traffic to your site, the Eaton Authorized Mark may be used to promote interest.

The Authorized Partner Relationship may also be typeset.


Search

differential




About Us

Find Our Stores

Parts

Service


Vertical banner

yourlogo.com

An Eaton Authorized Distributor.We carry and maintain the full line of Eaton power products.Click here to see an interactive tour of our new store.


YourLogo

Horizontal banner

yourlogo.comEaton Authorized Representative

YourLogo

We carry and maintain the full line of Eaton power products.

Eaton Authorized Mark

Eaton section of a Channel Partner website


YourLogo


21



Examples of Literature

The Eaton Authorized Mark is a valuable tool for promoting your brand and Eaton. Use it on internal and external literature.



Brochure front cover Pocket folder

Always respect the Clear Area around the Mark

Differentials 1–7

Powertrain Controls 8–10

Fuel Emission Control 11–17

Superchargers 18–22

Gears 23–37

Advanced Machining 38–42

Other 43–55

Training Meeting for Eaton Authorized Representative Status


YourLogo


YourLogo


22



Examples of Displays and Tradeshows

In-store merchandising, POP displays and tradeshows are a proven method to increase sales and brand recognition. Ceiling danglers, stand-alone product displays, installations, and shelf and counter signs remind and encourage customers of products they might otherwise overlook.


Ceiling dangler

Stand-alone sign

Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy.

Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut lab.

Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod.

Amet ER

Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt.

Amet VEAmet V

Amet E

Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam.

Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna ali.

Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmipsod tempor invidunt ut.

Amet DF


Sit DFLorem DF

Ipsum DF

Panel display featuring Eaton products

Tabletop display featuring Eaton products

yourlogo.com



Amet VEAmet V


Amet V++



Amet DF

Ipsum DF


YourLogo


YourLogo

New andIn Stock

Ask a SalesRepresentative!

YourLogo


23



Examples of Digital Presentations

If your company uses videos, PowerPoint slide shows, interactive displays, or any other digital presentations that refer to your Eaton Authorized Relationship, place the Mark on each screen that refers to that relationship. This can serve as an important reminder to employees, customers, and potential clients of the trust shared between your company and Eaton. Presentation closing screens may feature the Mark by itself.


The Authorized Partner Relationship may also be typeset in headlines and text, or where space is limited.

Text screen

CDs

Training CD For Sales Reps

Selling as an Eaton Authorized Partner


YourLogo

Closing title screen

Opening title screen

Maintaining Eaton Products

Eaton authorized Distributor Training• Andignim quaepudias• Eruptatectur acere• Doluptatias nim corat • Chicidi autem• Adebisqu atisit mollanis


YourLogo


YourLogo


YourLogo


24



Examples of Vehicles

The Eaton Authorized Mark may be used on vehicles. Channel Partner vehicles should not be represented as Eaton vehicles. Place the Mark where it can be seen clearly: tailgates, side panels, and cab doors are ideal.

• Marks may be applied to the body of the vehicle or adhered as decals to windows.

• Window decals have a minimum display size of 3" and a maximum of 6".


Pickup showing alternative placements


YourLogo


25



Examples of Promotional Merchandise

Promotional merchandising may be used to advertise the partnership between your company and Eaton. Baseball caps, polo shirts, t-shirts, pens, tote bags, mugs, and umbrellas are just a few ideas for giveaways that remind customers of your brand and your Eaton Authorized Relationship.

The Authorized Relationship may also be typeset.

Promotional merchandise should feature the Eaton logomark but should not display the Eaton Authorized Mark.

YourLogo

YourLogo

Coffee mugs (front and back)

Pens

YourLogoAn Eaton Authorized Distributor

YourLogo

Embroidered cap

YourLogo

Polo shirt with optional placements on either arm or breast pocket

YourLogo

T-shirt front T-shirt back


26


DiSTRiBuTOR-PRODuCED MARkETing COLLATERAL FEATuRing MuLTiPLE BRAnDS

Overview

Follow the standards in this section when producing Channel Partner material displaying Eaton products and other manufacturers’ products.

Always use the approved master art for the Eaton Authorized Mark.

For more information on the Eaton logomark, see pages 1.9–1.10 of the Eaton Brand Identity Standards.



Channel Partner material displaying Eaton products as well as other manufacturers’ products should be branded with the Eaton logomark and the Channel Partner’s logo.


YourLogo


27



Examples of Channel Partner Communications

Material produced by a Channel Partner that markets Eaton products and other manufacturers’ products should be branded with the Channel Partner’s logo.

When Eaton products are displayed the Eaton logomark should accompany them.

Channel Partner catalogue showing Eaton and other manufacturers’ products

Channel Partner line card showing Eaton and other manufacturers’ products

Main Identifierlorem ipsum

EATOn CORPORATiOn Lorem Ipsum Dolor27

Caption. ipsum dolor sit amet, consectetuer adipiscing elit. Maecenas nec pede. Aenean dui mauris, dignissiin.

EATOn CORPORATiOn Lorem Ipsum Dolor 27


Body Copy. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Curabitur ullam-corper justo nec purus. Donec semper, tellus at iaculis imper-diet, magna arcu gravida wisi, eget hendrerit mi enim ac metus. Aenean adipiscing tore-get justo. Lorem ipsum dolor sit amet, consectetuer.


Body Copy. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Curabitur ullam-corper justo nec purus. Lorem ipsum dolor semper doned. Lorem ipsum dolor. Donec semp dosten. Donec semper, tellus at iaculis imperdiet, magna arcu gravida wisi, eget hendrerit mi enim ac metus.


Body Copy. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Curabitur ulla-mcorper justo nec pur ipsum dolor sit amet, consectetuer adipiscing elit. Sed pulvinar odio quis sapien.


Body Copy. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Curabitur ulla-mcorper justo nec pur ipsum dolor sit amet, consectetuer adipiscing elit. Sed pulvinar odio quis sapien.

Table Main head A B C D E F g h i J k L

Table Head:Table Body 123 456 789 234 567 678 345 456 567 789 456 567 AB 123 234 345 456 678 789 234 345 678 456 123 234 456

Table Head:Table Body 123 456 789 234 567 678 345 456 567 789 456 567 BCD 12 234 345 456 678 789 234 345 678 456 123 234 456 Table Body 123 456 789 234 567 678 345 456 567 789 456 567 AB 123 234 345 456 678 789 234 345 678 456 123 234 456

Table Head:Table Body 123 456 789 234 567 678 345 456 567 789 456 567 AB 123 234 345 456 678 789 234 345 678 456 123 234 456 Table Body 123 456 789 234 567 678 345 456 567 789 456 567 AB 123 234 345 456 678 789 234 345 678 456 123 234 456

Table Head:Table Subhead A 123 456 789 234 567 678 345 456 567 789 456 567 Lorem Ipsum 234 345 456 678 789 234 345 678 456 123 234 456

Table Head:Table Subhead B 123 456 789 234 567 678 345 456 567 789 456 567 Lorem Ipsum 234 345 456 678 789 234 345 678 456 123 234 456

Table Head:Table Body 123 456 789 234 567 678 345 456 567 789 456 567 AB 123 234 345 456 678 789 234 345 678 456 123 234 456

Table Head:Table Body 123 456 789 234 567 678 345 456 567 789 456 567 BCD 12 234 345 456 678 789 234 345 678 456 123 234 456 Table Body 123 456 789 234 567 678 345 456 567 789 456 567 AB 123 234 345 456 678 789 234 345 678 456 123 234 456

Table Head:Table Body 123 456 789 234 567 678 345 456 567 789 456 567 AB 123 234 345 456 678 789 234 345 678 456 123 234 456 Table Body 123 456 789 234 567 678 345 456 567 789 456 567 AB 123 234 345 456 678 789 234 345 678 456 123 234 456

Table Head:Table Subhead A 123 456 789 234 567 678 345 456 567 789 456 567 Lorem Ipsum 234 345 456 678 789 234 345 678 456 123 234 456

Tools, Safety & MRO Consumable Products

Abrasives &Cutting Tools3MLenox & Irwin ToolsOsbornInternational

Standard AbrasivesWeiler Corp.

Adhesives,Chemicals, Paint &Tapes3MCRCKrylonRustoleumSaf-T-LokSpray-On

Cable & ConduitEquipment3MArncoEatonIDEAL IndustriesKlein ToolsThomas & Betts

Fasteners &HardwareASCCully/MinerallacDottieFCI-BurndyGreenleeIDEAL IndustriesKlein ToolsMetallics

HVACBroan/NutoneElectromodeMarley ElectricHeating

TPI Corp.

InstrumentationIntermaticMarsh/BelloframNoShockPac StainlessParker Skinner/Gold Ring

SORTork

Janitorial &Sanitation3MCloroxGeorgia PacificKimberly ClarkRubbermaidWest Chester Glove

RepairEatonGalcoPLC Center/Speck

Safety & SecurityBattery CenterAccuform SignsAlpine Valley WaterBacou-DallozBestBradyBright Star BRK/First AlertBullardCarharttCrewsDBI/SalaDuracell Eagle MfgErgodyneEveready/Energizer

Whether it’s Safety Products or Hand Tools, Maintenance Supplies or Instrumentation,WESCO’s complete line of MRO and Consumable products are sure to meet your needs.With an extensive network of nationwide Branch locations, WESCO provides fast andreliable service delivering the products you need, when you need them. Rely on WESCOto deliver the finest products from the best suppliers!

FendallGatoradeHercules LocksHoward LeightKiddeLaCrosseLakeland IndustriesLift-All-CompanyMagliteMaple Chase/Firex/Invensys

MCR SafetyMechanix WearMemphis GloveMSA North SafetyOberonOmni-Glow/Cyalume

PelicanRayovac SalisburySorbent ProductsSqwincherStreamlightTennessee MatTingley RubberUvexWerner LadderWest Chester GloveWilson Bohannan

Our SuppliersTest EquipmentAEMCAmprobeEaton

ToolsHand ToolsAmes True TemperCembreCementexChannellockCooper ToolsCraftsmanDanaherE-Z HolsterGreenleeIDEAL IndustriesJamesonKlein ToolsLenoxRolatapeWIHA ToolsPower &PneumaticToolsChicago PneumaticDeWaltFCI-BurndyGreenlee/FairmontMakitaMilwaukee

YourLogo

YourLogo


28



Examples of Stationery

Use the Eaton logomark on business cards, letterhead, envelopes, and other stationery. This sends a strong message to your business contacts that you are trusted by Eaton.

The Eaton logomark should have the same visual weight as other brands listed.

Richard MaysDirector of Sales32 Aztec DriveLogan, NM 88426575.555.1212

Business card with Eaton logomark Letterhead with Eaton logomark


Dear Sirs,

Menditione velecte dolupta con eatur, omnimus, sed esciis estectem est, que iur. Ecatemp orecae et resto bea volorita cum quo verro eatione sciendendit, officium rem re, senduci assime se voloreicita abo. At labo. Itassim ipsapel ea quiaecese sae dolent aut eum sunt. Faccae eosti dolumque vent. Ommolor iorporibus aditata nes inctur temporem inciis aut fugias eos et ullorun tiatem incid que alitate ius, que quiam iderum quia voluptur.

Lorro vero ventius eati accuptatem ipsuntio. Ut et optatque restium excesequas rere porese net acepe natem fugit dolupta pra dus.

Videlendam dit quiatur resequaspe omnihitas soluptint estrum faces sam aut ant erum sitiate des sam, cuptae veris am que perent, quidicat eos andam is nullupi cienihit est, cum fugiae voluptate lab imus necersp erumquam exeribusam in porrum, nost, optatur ibeatis sum faccus, sae mintis demoluptati re pratur? Qui officipidus se velignim que esci a voles dolentem accae doloresciet fuga. Igenem rere con nienda culpa volumquate et moluptas ne dolor sum re nus, quam fuga. Itas aut quis modit hit fuga. Em hillandae. Itaerum velecae sendand erumqui tota-tur iandest et voluptam et perum dolectem ipsunto tatiisi receatem comni tectios dolo min cuptas veliatem. In restiis et et fuga. Endigent que non reribus cusdam enecupta que plaboris ut aborror esequibus et que eatibus.

Sincerely,Richard Mays

YourLogo Your

Logo


29



Examples of Websites and Online Advertising

Your website is a valuable tool for reaching customers and potential clients. Use the Eaton logomark to emphasize and promote your brand and Eaton. You may place the logomark wherever it best works with your web design.

Material produced by a Channel Partner that markets Eaton products and other manufacturers’ products should be branded with the Eaton logomark and the Channel Partner’s logo.


If your company uses online advertising to drive traffic to your site, use the Eaton logomark to promote interest.



Search

differential




About Us

Find Our Stores

Parts

Service


Channel Partner website showing Eaton and other manufacturers’ products

YourLogo

Vertical banner (120x240)

We carry and maintain a full line of power products.Click here to see an interactive tour of our new store.

YourLogo

Full banner (468x60)

yourlogo.comYourLogo

We carry and maintain a full line of power products.


30



Examples of Literature

The Eaton logomark is a valuable tool for promoting your brand and Eaton. Use it on internal and external literature.

The primary color style for the Eaton logo is Eaton Blue on a white background. On light-colored backgrounds it may also be used in black. On dark backgrounds in may reverse to white.

Always respect the Clear Area around the Eaton logomark.

Outside front cover

Winter 2010 Catalog

Differentials 1–7

Powertrain Controls 8–10

Fuel Emission Control 11–17

Superchargers 18–22

Gears 23–37

Advanced Machining 38–42

Other 43–55

YourLogo

Pocket folder

Mid-Summer Training Meeting For Sales Reps

YourLogo

Always respect the Clear Area around the logo


31



Examples of Displays and Tradeshows

In-store merchandising, POP displays and tradeshows are a proven method to increase sales and brand recognition. Use the Eaton logomark on ceiling danglers, stand-alone product displays, installations, and shelf and counter signs to remind and encourage customers of products they might otherwise overlook.



Ceiling dangler

Stand-alone sign


Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut lab.

Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod.

Amet ER


Amet VEAmet V

Amet E




Amet DF


Sit DFLorem DF

Ipsum DF

Panel display

Tabletop display



Amet VEAmet V


Amet V++



Amet DF

Ipsum DF


Ipsum DF

YourLogo

YourLogo

Top BrandsNew andIn Stock

Ask a SalesRepresentative!

YourLogo


32



Examples of Digital Presentations

On videos, PowerPoint slide shows, interactive displays or any other digital presentations when Eaton products are not the only subject of the material use the Eaton logomark on each screen that refers to that relationship. This can serve as an important reminder to employees, customers, and potential clients of the trust shared between your company and Eaton.

The Authorized Relationship may also be typeset in headlines and text.


CDs

Training CD For Sales Reps

YourLogo

Closing title screen

Opening title screen

Maintaining Your Electrical Systems

YourLogo

YourLogo

Text screen

Distributor Training• Andignim quaepudias• Eruptatectur acere• Doluptatias nim corat • Chicidi autem• Adebisqu atisit mollanis

YourLogo


33


SignAgE

Examples of Signage

Signage is an important resource to inform potential customers of your Eaton Authorized Relationship. Branding your signage with the Eaton Authorized Mark reinforces the good reputation of your company and ours.

The Eaton Authorized Mark may be used on exterior or interior signs. It may also be applied to windows as a decal.

Store facade

Billboard

The best outlet for all your auto needs


YourLogo


YourLogo


YourLogo

Decal applied to window


34


SignAgE

Examples of Signage Featuring Eaton Hydraulic Product Lines

When exterior signage features Eaton Hydraulic product lines they may set to the right or below the Eaton Authorized Mark. Product lines may set on one, two, three or four lines.

Store facade featuring Eaton Hydraulic product lines

Store facade featuring Eaton Hydraulic product lines

Weatherhead® Vickers® Aeroquip® Char-Lynn®

Weatherhead®


YourLogo


YourLogo

Weatherhead Vickers Aeroquip Char-Lynn

Eaton Authorized Mark with one product line set on one line below the Authorized Mark

1.25” (32mm) deep sign. Aluminum, fiberglass or exterior treated wood. Sides paint white or black.

Eaton Authorized Mark with multiple product lines set to the right of the Authorized Mark

Weatherhead

Weatherhead®

1.25” (32mm)


35


SignAgE

Examples of Signage Featuring Eaton Hydraulic Product Lines

To produce signage featuring Eaton Hydraulic product lines use the specifications shown here. Product lines may set to the right or below the Eaton Authorized Mark. Product lines may set on one, two, three or four lines.

The product line sets in Univers 65 Bold.

Calling the distance from the top of the “E” in the Eaton logomark to the top of the middle stoke “Y”:

• Size cap height of the product line to Y.

Calling the height of the logomark “X”:

• Size the product line so the distance from the cap height to the baseline of the next line is X.

• Allow 1/2X from the edge of the color field to the top and left of the product line.

• When the product line is set to the right of the Authorized Mark, align the bottom of the color field to the bottom of the Mark.


Weatherhead® Vickers®

X

X

1/2X

1/2X

1/2X

Y

Y


1/2X

Y Y

1/2X

Univers 65 Bold

X X

Weatherhead® Weatherhead® Vickers®

Weatherhead® Vickers® Aeroquip®

Product lines below the Eaton Authorized Mark

Product lines to the right of the Eaton Authorized Mark

Contents At Eaton we value our relationships

Documents

Transcript of Contents At Eaton we value our relationships