CONTENTS

Certificate i

Preface ii

Acknowledgments iii

CHAPTER NO. CHAPTER TITLE PAGE NO.

1 Introduction 1-30

2 Review of Literature 31-34

3 Need, Scope and Objectives of the Study 35-36

4 Research Methodology 37-39

5 Data Analysis and Interpretation 40-48

6 Findings of the Study 49-50

7 Conclusion and Recommendations 51-53

References 54-55

AnnexuresA. Questionnaire

56-58

LIST OF TABLES

TABLE NO. TABLE TITLE PAGE NO.

5.1 Response towards Enjoyment of Product 41

5.2 Response towards Factors Influencing While Purchasing Coke 42

5.3 Response towards Preference of Package Size 43

5.4 Responses towards Trying Coca Cola 44

5.5 Popularity of Promotional Schemes 45

5.6 Response towards Increasing Sale of Coke 46

5.7 Reasons for Taking Coca Cola 47

5.8 Satisfaction Level about Features of Coca Cola 48

LIST OF FIGURES

FIGURE NO. FIGURE TITLE PAGE NO.

5.1 Response towards Enjoyment of Product 41

5.2 Response towards Factors Influencing While Purchasing Coke 42

5.3 Response towards Preference of Package Size 43

5.4 Responses towards Trying Coca Cola 44

5.5 Popularity of Promotional Schemes 45

5.6 Response towards Increasing Sale of Coke 46

5.7 Reasons for Taking Coca Cola 47

5.8 Satisfaction Level about Features of Coca Cola 48