Content Writing to Capture Clients

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How to Capture Clients with Copy, Even if You’re Not a Copywriter Catherine Marsden, MS. PMP Do not reproduce without permission 1

Transcript of Content Writing to Capture Clients

Page 1: Content Writing to Capture Clients

How to Capture Clients with Copy, Even if You’re Not a Copywriter

Catherine Marsden, MS. PMP

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Many Small Business Owners Struggle to Find and Keep Customers Today

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Why Are Small Business Owners Struggling?

HowMy Dad Never Had to Use Social Media

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What’s Causing the Disconnect?

60-70% of the Buying Cycle Completed Online First

Google and CEB Study

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What’s Causing the Disconnect?

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Why is this a Problem?

Photo courtesy of ehow.comDo not reproduce without permission 6

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Identify Your Goals

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Ask Yourself - How will I know my social media marketing is working?

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Part of the Solution

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What Having a Social Media Strategy Feels Like

Photo by ShutterstockDo not reproduce without permission 9

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6 Step Writing Success Formula

Analyze1.Keywords2.Experience3.Call to Action

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Photo courtesy of EarlytoRise.com

Polish4.Headline 5.Scan6.Image

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6 Step Writing Formula

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Step 1: Keywords

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Keywords Continued: Yoast

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6 Step Writing Formula

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Step 2: Experience

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5 Step Writing Formula

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Step 3: Call to Action

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6 Step Writing Formula

Step 4: Headline

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Step 5: Scan

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Step 6: Image6 Step Writing Formula

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Wrapping Up

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Stay In Touch

Let’s Stay In Touch. Sign Up for our Free “Find More Customers Now” Program and Receive Your Free Gifts

Catherine Marsden, MS, PMPArdent Scope Marketing, [email protected]

847.592.6264

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