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Content with Purpose: From Search to Conversion to Lifelong Customer
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@MACKFOGELSON Content with Purpose From Search to Conversion to Lifelong Customer - State of Search 2013 https://svpply.com/davidmetnicole.myshopify.com
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Used with purpose, content is a powerful tool that can help you accomplish goals for your business. Strategically use content to engage your customers at ever level of the funnel to bring them from search to conversion to lifelong customer.
Transcript of Content with Purpose: From Search to Conversion to Lifelong Customer
@MACKFOGELSON
Content withPurposeFrom Search to Conversion to Lifelong Customer - State of Search 2013
https://svpply.com/davidmetnicole.myshopify.com
@MACKFOGELSON
YOURGOALis lifelong
customers
http://www.funelf.net/photos/Bro-hug.jpg
It’s not about this
@MACKFOGELSON
Remember 3 things about content
@MACKFOGELSON
http://a.images.blip.tv/DrupalconDenver-CoreProduct3IsTheMagicNumber235.jpg
@MACKFOGELSON
INTEGRATEAll the things
@MACKFOGELSON
See. All the things.
CONTENTSearch
SocialEmail
OFFLINEand stuff
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BEFORE CONTENTComes purpose
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- GOALS NOT TOOLS FTW -
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CONTENT IS AReflection of your brand
@MACKFOGELSON
http://media-cache-ec0.pinimg.com/originals/a7/89/4f/a7894f4fdb85746cb490f76feddcfc7b.jpg
@MACKFOGELSON
TOP of FUNNELBuild awareness with value
@MACKFOGELSON
@MACKFOGELSON
make your money matter video here
<iframe width="560" height="315" src="//www.youtube.com/embed/85EAQ0yfvfY" frameborder="0" allowfullscreen></iframe>
http://www.youtube.com/watch?v=85EAQ0yfvfY.
Watch this http://bit.ly/19ffQJc
@MACKFOGELSON
http://makeyourmoneymatter.org/
http://makeyourmoneymatter.org/
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MIDDLE of FUNNELAn opportunity to connect
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@MACKFOGELSON
scarecrow video here
<iframe width="420" height="315" src="//www.youtube.com/embed/lUtnas5ScSE" frameborder="0" allowfullscreen></iframe>
http://www.youtube.com/watch?v=lUtnas5ScSE
Watch this http://bit.ly/1eTt17o
@MACKFOGELSON
Move fromDiscoveryto Consideration using content that connects with your customer.
@MACKFOGELSON
BOTTOM of FUNNELCommunicate (cleverly) to convert
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@MACKFOGELSON
http://www.appsumo.com/failure-games-app/
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- APPSUMO FAILURE GAMES APP -
@MACKFOGELSON
- APPSUMO FAILURE GAMES APP -
you rather have theABILITY TO FLY
Wouldor to become INVISIBLE?
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- APPSUMO FAILURE GAMES APP -
@MACKFOGELSON
- APPSUMO FAILURE GAMES APP -
@MACKFOGELSON
AFTER the FUNNELBe the guide of their experience
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@MACKFOGELSON
http://mailchimp.com/resources/guides/getting-started-with-mailchimp/
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blog.mailchimp.com/the-story-behind-the-mailchimp-billboards/
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blog.mailchimp.com/the-story-behind-the-mailchimp-billboards/
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Your contentserves a higherpurposethan checking it off the list of things to do for your marketing.
http://www.pinterest.com/pin/13862711326223269/
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Blogwww.mackwebsolutions.com/blog
http://bitly.com/bundles/mackwebsolutions/6
LinksGuide
http://bit.ly/1bkMNru
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