Content that Sings, Lauren Teague, Social Fresh Conference 2016
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@LAURENTEE MOVES SINGS + SMILES CREATING CONTENT THAT
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Transcript of Content that Sings, Lauren Teague, Social Fresh Conference 2016
@LAURENTEE
MOVES SINGS + SMILESCREATING CONTENT THAT
@LAURENTEE
LETS ALL AGREE ON THESE POINTS
CONTENT TRENDS OF RIGHT NOW
1. SOCIAL CHANNELS AS CONTENT HUBS
2. TARGETED REACH TRUMPS MASS REACH
3. SOCIAL MEDIA IS NOT FREE
CONTENT THAT MOVES
VIDEO ON THE SMALL SCREEN
Cisco predicts mobile video will make up 69% of the world’s internet traffic by 2018.
@LAURENTEE
MAKING CONTENT THAT MOVES
VIDEO IS KEY IN EVERY SOCIAL CHANNEL
▸ Social channels continue to optimize for video that is posted directly into their channel, natively, rather than a link from YouTube or another hosting site.
@LAURENTEE
2.8X A VIDEO UPLOADED DIRECTLY TO TWITTER IS 2.8 TIMES MORE LIKELY TO BE AMPLIFIED THAN VIDEO SHARED FROM ANOTHER PLATFORM
@LAURENTEE
MAKING CONTENT THAT MOVES
SEVERAL OPTIONS TO CREATE AND PRODUCE EFFECTIVE VIDEOS:
▸ GIFs, Cinemagraphs and Animations
▸ Under 10 seconds: Vine, Snapchat
▸ up to 140 seconds: Instagram, Twitter
▸ Longform and series
▸ Live: Periscope, Facebook Live, Hangouts, YouTube Live
▸ New Perspectives: 360* and Virtual Reality
@LAURENTEE
MAKE CONTENT THAT MOVES
KEYS TO PRODUCING SUCCESSFUL VIDEO FOR SOCIAL
▸ Lead with the take-home message or call to action in the first 5 seconds
▸ Audiences won't stop scrolling to watch through the end of every video
▸ Facebook counts a view after 3 seconds, YouTube counts at 30 seconds
@LAURENTEE
MAKE CONTENT THAT MOVES
MAKE VIDEOS THAT SPEAK VOLUMES (WITHOUT SOUND)
▸ Assume your video is watched on mute when viewed in social media.
▸ Use captions, graphics, and animation effectively to present the full message, or get users to click on the video to hear the audio.
@LAURENTEE
9.7” IPAD PRO 32GB: $729 OCULUS RIFT: $599 360FLY CAMERA: $400 GOPRO HERO4 SILVER: $400 IPAD MINI 2 16GB: $399 SAMSUNG GEAR VR: $99 GOOGLE CARDBOARD VIEWER $15
VR IN YOUR POCKET
@LAURENTEE
@LAURENTEE
CONTENT THAT SINGS
@LAURENTEE
CONTENT THAT MOVES
BUILDING THE TOOLKIT: MOBILE APPS
iOS
▸ Splice (free)
▸ Gravie ($1.99)
▸ Videoshop ($1.99)
▸ Vont (in-app purchases)
▸ Magisto (in-app purchases)
ANDROID
▸ Quik (free)
▸ Power Director Video Editor (free)
▸ VideoShow (free)
▸ Magisto (in-app purchases)
@LAURENTEE
CONTENT THAT MOVES
BUILDING THE TOOLKIT: ACCESSORIES
Camera Lenses
Tripod
PODCASTS ARE BIG BUSINESSTHE SAME NUMBER OF PEOPLE LISTEN TO PODCASTS AS USE TWITTER
@LAURENTEE
IN 2014, MOST PODCASTS WERE LISTENED TO ON THE COMPUTER.
NOT ANYMORE.
CONVINCEANDCONVERT.COM
@LAURENTEE
REINVENT THE MIXTAPE
“GOD IS A DJ, LIFE IS A DANCE FLOOR LOVE IS A RHYTHM YOU ARE THE MUSIC”
@LAURENTEE
CONTENT THAT SINGS
CREATING AN AUDIO TOOLKIT
▸ Dual lav mics for iPhone
▸ Apps for editing and mixing
▸ Distribution strategy
@LAURENTEE
CONTENT THAT SMILES😂
@LAURENTEE
EMOJIS 😎
EMOJI WAS NAMED WORD OF THE YEAR IN 2015 BY OXFORD DICTIONARY, SIGNALING A MAJOR SHIFT IN CONSUMER BEHAVIOR
@LAURENTEE
EMOJIS AREN’T FILLER
FOUR IN 10 MILLENNIALS SAID THEY WOULD RATHER COMMUNICATE WITH PICTURES THAN WITH WORDS
Source: Deep Focus - The Cassandra Report
@LAURENTEE
CONTENT THAT SMILES
INTEGRATE EMOJI INTO YOUR MARKETING
▸ Email subject lines
▸ Mobile push notifications
▸ Traditional print / display advertising
▸ Replies and comments in social media
▸ Calls to action
@LAURENTEE
CONTENT THAT SMILES
EMOJIS AS EDUCATIONAL TOOLS
@LAURENTEE
CONTENT THAT SMILES
EMOJIS AS ART
@LAURENTEE
CONTENT THAT SMILES
CUSTOM EMOJI KEYBOARDS
@LAURENTEE
MAKING YOUR CONTENT SMILE
PERSONALIZED EMOJI
@LAURENTEE
MAKING YOUR CONTENT SMILE
ADOPTING EMOJI
@LAURENTEE
BE CREATORSGROUP ACTIVITY
@LAURENTEE
???QUESTIONS
