Content Strategy: Create valuable content to enhance customer engagement & enrich your brand...
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Transcript of Content Strategy: Create valuable content to enhance customer engagement & enrich your brand...
![Page 1: Content Strategy: Create valuable content to enhance customer engagement & enrich your brand narrative](https://reader034.fdocuments.in/reader034/viewer/2022042607/55a910c11a28ab0b5f8b467d/html5/thumbnails/1.jpg)
Content Strategy: Create valuable content to enhance customer engagement & enrich your brand narrative
![Page 2: Content Strategy: Create valuable content to enhance customer engagement & enrich your brand narrative](https://reader034.fdocuments.in/reader034/viewer/2022042607/55a910c11a28ab0b5f8b467d/html5/thumbnails/2.jpg)
Distributing Content
• A continuous stream of content - consistency • Interesting and valuable content - relevancy• Timeous – best times to post• Under budget – organic reach vs paid reach
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Content Creation Ideas
• How to’s/tutorials• Lists• Other peoples’ content• Checklists• Reviews• Infographics• Videos
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Content Creation Ideas
• Guest posts• Slideshare• Dashboards with suggestions – Buffer/Post
Planner• Content curation sites – The
need/Flipboard/Scoop.it/Google Alerts• NewsIetters• Interviews
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Streamline Content Creation Process
• Efficient & sustainable
• Use content generation tools -Hootsuite/Buffer/ Sendible
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Posting Content
• Posting at the right time• Repurposing material• Using the right channels
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Identify & Utilise Your Customers Passion Points
• Relevant content • Getting noticed
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Is Your Content Strategy Aligned with Your Business Goals?
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Engagement
• Customers • Other stakeholders – employees,
investors, etc.
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Engaging Stories in Dull Industries
• What’s trending?• What touches your
heart?• What’s your story?• Company news• Humour
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Which Platform is Best?
Facebook – informal LinkedIn – professionalTwitter – journalists/currentInstagram – youthPinterest – women
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Thank-You