Content Marketing Strategy - 26 Tips For Defining Your Content Strategy
Content strategy, a quick guide
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Transcript of Content strategy, a quick guide
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1 Newstorystudio.com
CONTENT STRATEGYA quick guide
NEWSTORYSTUDIO
Ciaran Ryan New Story Studio Limited
newstorystudio.com@newstorystudio
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2 Newstorystudio.com
NEWSTORYSTUDIO
STOPcreating
ineffective digital content.A strategy can
help but…
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3 Newstorystudio.com
NEWSTORYSTUDIO
“STRATEGY IS SACRIFICE”
Many options.Need to choose
well
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NEWSTORYSTUDIO
THERE’S MORE THAN ONE
ROUTE
Here are some steps to take…
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NEWSTORYSTUDIO
OBJECTIVE
Define what needs to be
achieved
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NEWSTORYSTUDIO
CUSTOMER PERSONAS
“Always checks LinkedIn while
falling over”
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NEWSTORYSTUDIO
RESEARCH & ANALYSIS
Effective content is aligned with
customer need & attention
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8 Newstorystudio.com
NEWSTORYSTUDIO
ENHANCED RESEARCH &
ANALYSIS
Ask me about Audience Intent Modelling (AIM)
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NEWSTORYSTUDIO
INSIGHT
Lack of insight is the elephant in the
room*
*An obvious problem that few want to discuss
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NEWSTORYSTUDIO
CONNECT THE INSIGHTS TO
THE CUSTOMER
JOURNEY
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NEWSTORYSTUDIO
BRIDGE THE
COMMUNIC
ATION
GAPS
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NEWSTORYSTUDIO
OUTLINE THE CONTENT TO BE CREATED
Can’t just quantify to interesting
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13 Newstorystudio.com
NEWSTORYSTUDIO
OUTLINE THE CONTENT
For each persona’s need state, across
the calendar
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NEWSTORYSTUDIO
CREATE THE CONTENT
Editorial judgement required…
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NEWSTORYSTUDIO
MEASURE, MONITOR, IMPROVE
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NEWSTORYSTUDIO
Need a hand with your content
strategy?
Get in touch:newstorystudio.com