Content Strategy: A Minimal Viable Donut
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Transcript of Content Strategy: A Minimal Viable Donut
+ navigation position AUDIT MVP + page title + current URL + type of content + general notes + initial assessment
+ page number EXTRA CREDIT + H1 + date updated, author + keywords + file types/sizes + audience served
+ align with your goals
MEASURING
+ user asking for it + kept updated/accurate + visually appealing + has an owner + device friendly + being visited
STANDARDS
+ identify content types STRUCTURE MVP + outline content fields + suggest calls to action + highlight media needs + suggest length limits + assign deadlines + list maintenance notes
A playbook that guides the voice, tone and message of
your written content in order to maintain a CONSISTENT and
QUALITY digital brand
CONTENT STYLE GUIDE
+ lead with key content WRITING MVP + headers & subheads + short sentences + short paragraphs + use bulleted lists + use plain language + check spelling/grammar
+ gather media first CLIENT TIPS + work by sections or type + deliver 2-3 samples + write some early + prioritize for launch
+ test before build MVP + test top 2 levels for readability + test top three tasks with user testing + test with 3-5 people + go to Starbucks
+ adjust roles MVP + redefine workflow + create editorial calendar + complete maintenance + measure progress
+ wait to MAINTAIN + content TESTING + advice for WRITING + finding a VOICE + outline STRUCTURE + analyze VALUE + digest ASSETS + hire HELP
+ manage POLITICS
LET’S CONNECT! @keripoeppe [email protected] @lynnwintermn [email protected]