1. 1. House Style The house style of this magazine is depicted by the order that the columns are organised. The fact that some of the columns are at the same size and some are larger than others shows that this magazine isnt the perfect magazine as it would be loud and fun as it is unorganised. The colour scheme is: black white and red. The use of red creates an alerting and attention as it is a colour that symbolised alert and it also juxtaposes with the boring and plain black and white colours. The mast head of the content page is in serif with all capital letters and at a large ,bold size which creates most attention to suggest that it is the content page(due to the fact that is doesnt simply stated that it is the content page.) However, only the main attraction of the content page is in serif, the majority of the font is all in san serif and at a smaller font size. This could suggest that some of the article is more important and needs more attention than others. The Gutenberg Design Principle The Gutenberg Design Principle is used on the content of this content magazine. The primary optical area contains the mast head which simply states inside this week. This suggests that this is the content page of the magazine. The terminal area of the principle contains a column that tries to create attention as it is normally unseen by the audience. The column has a different style to the content as it is in a red box which juxtaposes the other colour design of the content (black, white and partly red). Images The images used on the content page contain 7 different images. The main image of the content page contains the content page and is larger than the other images. This indicates that there is a special article as it has more attention than the other articles. The image contains 3 men dressed in black and blends into the back ground which enhances the colour scheme of black and white. 2 of the men are in a serious pose while the middle man is laughing and pointing at the audience. This suggests a sense of mockery or foolery which makes the image look lighter hearted. However, this is heavily juxtaposed by the colour scheme of black which is a: mournful, scary and grim colour. Target Audience The target audience of thismagazine NMEwouldyoungadultstomiddle age adults(18-27) .I can tell thisbecause the layoutof the contentpage isgenerallyforabroad audience .Asthere isntanyrestrictinglayoutthataimsfora certain targetaudience suggeststhatthismagazine isforthe male andfemale.However,the targetaudiencesage isrestrictedas the improperlayoutandthe musicbanddisplayedisntforolderadultsasthe majorityof adultspreferdifferentstyle of musiccomparedtothe musicthat youngadultsmay enjoy. DesignBalance The designof the contentpage of thismagazine is unbalancedassome of the columnsare largerthan the othercolumns. Thisisbecause some columns are createdlargerto attract more attentionsuch asthe columninthe terminal optical areawhichrequires attentiontomake not waste space of the magazine contentpage. Rebecca Chow
2. 2. House style The housed style depicts that the magazine is more organised and modern. This is conveyed by the restricting colours of :red ,white and black which suggests that the music is modern and for an older audience as it is tidy and structured. The overall font of the content page is serif font which juxtaposes with the colour scheme of being modern. However, serif font suggests that it is older which can influence the audience age to be more mature and older in age. The Masthead dominates the attention of the content page as it in in large red and bold writing. Red is associated with alert and attention which contrast the black and white image and the black text which in more smaller than the masthead. Images The main image of the content page is the most dominant in proportion wise as it covers more than half of the A4 page. However, due to the fact that the image is in black and white, the attention is not at the image but at the masthead of the content page. The man in the image uses formal mode of address which suggest that the audiences eyes are drawn towards the man in the image. The Gutenberg Design Principle The Gutenberg design principles is enhanced at the main attention (the primary optical area) is the mast head. The masthead is in red which highlights the attention given to the primary optical area. As the reading gravity applied, the attention is the attracted to the large image of the content page which is the second thing that the audience sees. The image is most dominated of the content page which means that there is much attention needed for this. The weak fallow area is where the attention of the audience is lost which most of the magazine tries to give more attention to. This is applied to this content page as the weak fallow area is in a red box like the red masthead. This makes the audience use some attention towards that area as it is the most alerting colour used and also the most amount of colour used as the colour scheme of the content page is limited into 3 main colours. Design Balance There is an uneven design balance as the majority of the content page is dominated by a large image of a man. However, the columns are neatly organised on the side of the content page which suggest that the genre of the music magazine is generally modern and for an older age (20 -25).However the content page does have balance as there in limited colours in the photograph but there is alerting colours like red which gives attention towards the columns. Target audience The target audience of thismagazine isgenerallyforanolderaudience.Thisisdepictedbythe lackof colourusedwhichdoesntattractyouthsasyouthsare more attracted to brightcolours.I thinkthatthe audience isof anolderage as the columnsandthe designbalance isorganisedandcontrolledwhichsuggestthatthe audience ismore mature as an olderaudience wouldnotlikeamessy outlook.The genre of the musicwouldbe dance ortechnoas it isdepictedwithlesscolourandlessfacial expressiononthe image.
3. 3. In conclusion, the content page is for the audience to locate different page that interests them but also it give the audience an insight to the whole magazine in terms of its genre and features. In terms of differences, the two magazines have the opposite layout of each other as they both target different audience and features different genres. However, there are similarities between the two content pages, for example both of the two content pages uses attraction to the areas that are of less attention to attract attention to the audience