Content Metrics That Matter

Getting down to brass tacks

CEO, Co-founder

@martyamuse

Marty Muse

Agenda

Introduction

The daunting task of measurement

Start with your goals

Define your media channels, strategy & tactics

Use the right tools

 

Measurement can seem like a daunting task

It can be overwhelming at

times

Measure All This?

Not likely. . .

The Brass Tacks of Content Metrics

What are your goals?

Brand Awareness

Brand AwarenessMedia Impressions

Link Citations

Sentiment

Reach

Share of Voice

Brand Specific Search

Website Traffic

Website TrafficOrganic Search

Referrals

Direct

Social

Paid

Campaign Specific

SEO

SEO

Organic Search Traffic

Inbound Links

Page Level Analytics

Search UX

Lead Gen

Lead Gen

Subscribers

Traffic

Conversion Rates

Inquiries

MQLs

SQLs

Opportunities

Closed Won/Loss

Engagement

Engagement

Shares

Comments

Link Citations

Conversion Assists

Sales

Sales

Time on Site

Bounce Rates

Conversion Rates

Average Order Value

Cart Abandonment

Re-marketing

Lifetime Value

What are your content channels?

Media Relations

Influencer Outreach

Bylined Articles

Syndication Advertorials

Native Advertising

Native Social

Native Newsletter

Email

Social Media

Press Releases

Content PromotionEcosystem

bit.ly/promotion-ecosystem

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