The 5 W’s of Content Marketing

(and a How)

WHAT is Content Marketing TRADITIONAL CONTENT MARKETING

MARKETING

Advertising Blogs

Print Educational Videos

Digital Infographics

TV Ebooks

WHY Do It?

• Variety of media channels to pick from• It’s cheap!!• You can always access the Internet• Text, videos, pictures – lots of content forms• Become a thought leader• Your customers do the work for you

WHERE Do I Do It?

Pretty much everywhere!

HOW do I do it?

• PULL your customers in with your content• Don’t PUSH them away with it• When a person is in the market

for your product, they’ll come back to you

When?

• Once a day (Twitter)• Several times a day (Twitter, reblogs)

• Several times a week (Blog posts, Tweets)• Several times a month (Definitely!)

Try it out for yourself:

WHO Should Do It? • Content manager• Community manager• Social media manager• SEO Specialist• Content creators• YOU!