From the Mouths of Content Marketers

The Eye-Popping Results of our 2015

Content Marketing World Survey

From the Mouths of Content Marketers

The Eye-Popping Results of our 2015

Content Marketing World Survey

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What Works For Content Marketers Content marketers occupy a place all their own in the marketing space—including their own unique organi-zational and productivity challenges. To better under-stand these challenges, we here at Workfront hit the floor at Content Marketing World 2015 to ask random respondents five simple questions. Their answers might surprise you…

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How many days, on average, do approvals set back your projects?

None 1-2 3-4 5 Over a week +8+27+37+9+19

8% 27% 37% 9% 19%

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What is your preferred method for routing content for approvals?

+21+17+20+38+4Paper files routed to team members Via email attachments Links to shared folders A digital proofing solution A work management solution

4%

38%

20%

17%

21%

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What is your preferred method for tracking your work?

Email folders Spreadsheets Work / project management software Notepad / sticky notes Shared documents (i.e. Google Docs, Dropbox, etc.) +11+19+40+6+24

11% 19% 40% 6% 24%

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What’s the biggest challenge you face in content marketing?

+12+14+11+11+32+9+11 Coming up with ideas

Getting budget Bandwidth / manpower Distribution (i.e getting enough people to see the content) Getting your organization to buy into content marketing

Organizing the work (i.e. creating a predictable workflow)

Reporting on results

11%

9%

32%

11%

11%

14%

12%

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What is the surefire method for getting people to approve content?

0+48+16+5+21+4+6+DSet a meeting with the approver Put a print-out in their hands Wait for them outside the restroom Send daily reminders Lie about an impending vacation to get them to finish “before you go”

It’s not a problem—my approvers are always on time

48%

16%

5%

21%

4% 6%

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Devour Chaos, Drive CreativityCreativity has a new protector.

Workfront’s work management software provides just enough structure to bring order to content marketers’ workloads and give them more time for the real work of creativity.

To learn how Workfront marketing work management can benefit your team, watch the demo today.

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Devour Chaos, Drive Creativity

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