“Content Marketing Strategy without Print? Who Are You Kidding?”
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#cmworld Content Marketing Strategy without Print? Who Are You Kidding? Nenad Senic Disput, Slovenia @NenadSenic • #cmworld
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17-Oct-2014 -
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Read my lips! Print is not dead! Imagine your business partners, clients and prospects inviting you into their bedroom, actively spending at least 20 minutes with your brand! Every marketer’s dream, right? You can achieve great results with a great custom magazine. In this session, we’ll look at how you can integrate print into your content strategy with results. Whether you’re a multinational corporation or a small local business, it doesn’t matter. The session will include the most surprising examples from round the world. • A local historical society with a lifestyle magazine for teenagers. • A pharmaceutical multinational corporation communicating with physicians via a fun magazine that doesn’t mention their products at all. • A real estate firm with a magazine that has become a brand of the year.
Transcript of “Content Marketing Strategy without Print? Who Are You Kidding?”
#cmworld
Content Marketing Strategy without Print?
Who Are You Kidding?
Nenad SenicDisput, Slovenia
@NenadSenic • #cmworld
#cmworld
#cmworld
#cmworld
#cmworld
2012 B2B Content Marketing Benchmarks, Budgets and Trends Research
#cmworld
2012 B2B Content Marketing Benchmarks, Budgets and Trends Research
#cmworld
CUSTOMER MAGAZINES ARE ALIVE
& THEY KICK SOME
SERIOUS A**
#cmworld
POWER OF PRINT
88% prefer to read magazines in print
57% consumers act positively as a result
Regular readers are 38% more likely to spend over $150 a week
on shopping
#cmworld
POWER OF PRINT
82% readers spent up to 45 minutes reading a customer
magazine
68% US consumers said customer magazines influence
their purchasing decisions
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#cmworld
#cmworld
„DON‘T WASTE YOUR TIME AND
MONEY ON CUSTOMER
MAGAZINES!“ Sak van den Boom
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#cmworld
#cmworld
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#cmworld
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#cmworld
So, does your content marketing strategy
miss a print publication?
#cmworld
NAJLEPŠA HVALA!
www.disput.si Twitter: @NenadSenic
LinkedIn: linkedin.com/nenadsenic Email: [email protected] www.zemanta.com/blog/
