Content Marketing Strategist | Rachael Wachstein
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Rachael Wachstein 630.269.3725|[email protected] 1 Content Marketing & Digital Strategist http://contentmarketingsocialmedia.carbonmade.com/ CURRENT EMPLOYMENT | Fishman Public Relations Director of Content Marketing and Social Media (2011-Present) Social Media Manager (August 2009 - 2011) Summary | Leadership: Lead content marketing and digital strategist Lead content marketing and social media teams Work with cross-disciplinary teams within the agency to integrate content marketing and social media initiatives with PR plans Develop content marketing and social media training programs for agency staff Promote agency as an expert in online PR, content marketing and social media through presentations to industry leaders and press coverage Content Marketing: New business development- creating proposals, responding to RFP’s, pro-actively pitching new content marketing business Manage content marketing staff including a team of writers, publishers and third party vendors Research trends in content marketing and identify opportunities Report and analyze competitor content marketing activity for corporate clients Develop content marketing strategies to achieve client objectives Benchmark, monitor and report content marketing metrics Advise on SEO and online advertising options to support content marketing objectives Manage day to day client relationships and content marketing accounts Social Media: New business development- creating proposals, responding to RFP’s, pro-actively pitching new social media business Manage social media team Manage day to day client relationships and accounts Develop social media training programs for clients, corporate franchise staff and franchisees
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Content marketing strategist with experience developing innovative strategies for B2B and B2C brands. [email protected] 630.269.3725
Transcript of Content Marketing Strategist | Rachael Wachstein
Rachael Wachstein 630.269.3725|[email protected]
1
Content Marketing & Digital Strategist
http://contentmarketingsocialmedia.carbonmade.com/
CURRENT EMPLOYMENT | Fishman Public Relations
Director of Content Marketing and Social Media (2011-Present)
Social Media Manager (August 2009 - 2011)
Summary |
Leadership:
Lead content marketing and digital strategist
Lead content marketing and social media teams
Work with cross-disciplinary teams within the agency to integrate content marketing and social
media initiatives with PR plans
Develop content marketing and social media training programs for agency staff
Promote agency as an expert in online PR, content marketing and social media through
presentations to industry leaders and press coverage
Content Marketing:
New business development- creating proposals, responding to RFP’s, pro-actively pitching new
content marketing business
Manage content marketing staff including a team of writers, publishers and third party vendors
Research trends in content marketing and identify opportunities
Report and analyze competitor content marketing activity for corporate clients
Develop content marketing strategies to achieve client objectives
Benchmark, monitor and report content marketing metrics
Advise on SEO and online advertising options to support content marketing objectives
Manage day to day client relationships and content marketing accounts
Social Media:
New business development- creating proposals, responding to RFP’s, pro-actively pitching new
social media business
Manage social media team
Manage day to day client relationships and accounts
Develop social media training programs for clients, corporate franchise staff and franchisees
Rachael Wachstein 630.269.3725|[email protected]
2
Research trends in social media and identify opportunities
Provide social media and online marketing consultancy to B2C and B2B clients
Plan and execute comprehensive social media and online marketing strategies for clients
Develop, implement and track corporate and consumer social media campaigns
Benchmark, monitor and report social media metrics
Recruit and manage third party vendors including, web developers, designers, search engine
optimizers, search marketers, etc.
Online Reputation Management:
Consult on issues of online reputation and crisis management for brands and executives
Develop and implement online reputation programs for brands and executives both proactively
and in times of crisis
Other Duties:
New business development-
o Proposal and RFP creation for PR, content marketing and social media services
o New business pitching
Brand development-
o Design logos and branding for the agency and clients
o Assist clients in rebranding efforts
Content development-
o Video Production: Corporate and consumer video production
Shoot
Edit
Online video distribution
Design-
o Marketing collateral design
In store signage
Billboards
Online ads
Business development brochures
Direct mail
Email marketing
Newsletters
Infographics
Press kit design
Software: Photoshop, InDesign, video editing programs, camtasia and more
Rachael Wachstein 630.269.3725|[email protected]
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Check me out on Slideshare
Work History:
Social Media Consultant & SEO Strategist
Organic Ranking Systems August 2007 – August 2009 (2 years 1 month)
Organic Ranking Systems provided B2C and B2B companies with comprehensive online marketing solutions, social media engagement and IT project management to boost online brand awareness, generate leads, drive sales and manage online reputations.
Duties included; creating online marketing strategies, online reputation management, SEO (search engine optimization), online video production, viral video seeding, blogging, content development, online content optimization and distribution, graphic design, website maintenance, interactive copy writing, project management.
Talent Recruiter
Creative Staffing Agency 2007 – 2008 (1 year)
The agency is a specialized staffing agency representing advertising, creative, marketing, visual communication and interactive professionals on both a freelance and full-time basis.
Broadcast Production
Leo Burnett January 2004 – December 2007 (4 years)
Broadcast Production
Post Production Editing
Graphic Design
Video Editing
Online Media
Producing
