DO YOU KNOW HOW CONTENT

MARKETING WORKS FOR WEB

HOSTING COMPANIES?

This guide will help you create

your content marketing strategy

and brainstorm ideas for content

assets.

FIND OUT WHO YOUR

TARGET CUSTOMERS ARE

The target buyers of hosting

services could be divided in two

main groups:

● B2C - End-users

● B2B - Designers/ Developers

Improve your content strategy

for attracting new customers

Improve your content strategy

for attracting new customers

Improve your existing content

for pleasing and keeping

current clients

CREATE A SURVEY

Here are some survey tools you

can use:

● Google Consumer Surveys

● Wufoo

● Survey Monkey

● Qualaroo Insights

Don’t stop with one survey. If you

tend to use more questionnaires,

you’re probably forgetting about

A/B testing.

CONTENT STRATEGY 101:

RELEASE YOUR KNOWLEDGE

USE YOUR EXISTING CONTENT

Before you start creating new

stuff, you can share the content

you already have.

How will that help?

● The search engine bots will

crawl them and you will have

lots of new pages on your

domain.

● With this shared knowledge

you will position your brand as

an expert before potential

clients.

CREATE NEW

CONTENT

Create new content targeted

specifically at your buyer

persona, so that you can both

rank better in search engine

results and generate leads.

Lead generation strategy is mostly

used for B2B clients. The content

assets you create should be

available in a downloadable

format.

Make sure your newly generated traffic

lands on the right pages.

Well-targeted call-to-action (CTA)

buttons at the bottom of each article are

the best way to convert these end users

into paying customers.

CONTENT IDEAS

PERSONA A:

END USERS

If you are primarily servicing end

users, you may target them with

the following types of content:

Tutorials and how-to videos:

How-to guides for website

creation or website building tools.

Website security guides and

tools: Website security is one of

the top priorities for every owner

who makes money from her/his

website.

Website uptime tools: A mobile

app which tracks website uptime

and alerts every time the user’s

site is down is a great way to

target your potential clients.

PERSONA B:

DESIGNERS / DEVELOPERS

If you find out that it’s mainly website design

and development companies who refer clients

to you or want to attract referrals from these

kinds of companies, you can appeal to them

by creating these kinds of assets for them:

PERSONA C:

AFFILIATES

If you target mainly affiliates, you

need to create great marketing

materials. Point out the top

benefits your customers can get,

so that affiliates can use them to

attract users.

Hop Online is a full service Content Marketing

agency, helping businesses to achieve their

goals through a strong online presence. We

create and deliver successful content

marketing strategies and social outreach

community building for big and small brands

around the globe.

GET THE FULL

EBOOK