BLUE C

STORY WORLD

June, 2014

“The universe is made of stories, not of atoms.”

― Muriel Rukeyser

STORY IS KING

IN THIS REALM OF INFINITE POSSIBILITY…

… STORY IS KING!

BUT STORIES ALONE ARE NOT

ENOUGH

WE MUST EMBARK ON A SHARED PATH TO BUILD BRAND STORY WORDS

THE HEART OF BRANDED CONTENT LIES ON STORIES.

WHY?

HERE ARE 7 REASONS

1. PRODUCE EXPERIENCE

2. REVEAL WHAT MAKE YOUR MESSAGE UNIQUE

3. ARE THE EMOTIONAL GLUE THAT CONNECTS YOU TO YOUR CUSTOMERS

4. SHAPE INFORMATION INTO MEANING

5. CAN MOTIVATE AN AUDIENCE TOWARDS YOUR GOAL

6. ARE MORE LIKELY TO BE SHARED

7. ARE LESS LIKELY TO BE RESISTED

S

T

O

R

I

E

S

BUT STORIES ALONE ARE NOT ENOUGH.

WE NEED STORY WORDS.

WHERE PURPOSEFUL STORIES ARE CREATED FOR

DIFFERENT FORMATS

AND PLATFORMS

TO DRIVE HUMAN BEHAVIOUR,

HABITS

AND CONSUMPTIONS.

STORY WORLD IS AN ECOSYSTEM

THAT INVOLVE MANY PLAYERS SUCH AS SOCIAL MEDIA NETWORKS, CONTENT PROVIDERS, TALENT AGENCIES, TECHNOLOGY COMPANIES, DIGITAL STUDIOS,

MEDIA COMPANIES, TV NETWORKS…

STORY WORLD IS AN ECOSYSTEM

STORY WORLD ADDS A DIMENSION OF DEPTH AND CONSISTENCY

TO ALL THE STORIES WITHIN THEM.

WHAT BENEFIT STORY WORLDS MAKE?

A SEISMIC SHIFT DISPOSABLE PASSIVE APPOINTMENT RENTED ISOLATED STATIC PUSH INDIVIDUAL STORYLINE

DISTRIBUTABLE PARTICIPATORY ALWAYS ON OWNED IN CONTEXT DYNAMIC PULL IRRELEVANT STORYWORLD

STORIES ARE CONSTANT, BUT TELLING IS VARIABLE. HERE IS 8 BASIC SLOTS OF STORY TELLING:

1. OVERCOMING THE MONSTER 2. RAG TO RICHES 3. THE QUEST 4. VOYAGE AND RETURN 5. COMEDY 6. TRAGEDY 7. REBIRTH 8. SUPERSTITION

STORIES ARE TIMELESS.

WHAT HAS CHANGED IS THE NATURE, BY WHICH THE STORIES ARE SHARED

AND CONSTRUCTED.

BRANDS THAT CREATE THE BEST STORY WORLDS WIN!

Thế giới ngập trong màu đỏ Ta làm một đại dương xanh Đi kể các câu chuyện nhỏ Về cách cuộc đời xưng danh

THANK YOU!