Content Marketing Show - Tom Bailey
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Transcript of Content Marketing Show - Tom Bailey
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www.shycamera.co.uk � @Shy_Cam �
How Digital changed “VIDEO”, and why it’s time to get your hands dirty...
Tom Bailey, Shy Camera
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www.shycamera.co.uk � @Shy_Cam �
Tom Bailey @bomtailey
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www.shycamera.co.uk � @Shy_Cam �
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www.shycamera.co.uk � @Shy_Cam �
Internet video traffic will be 69% of all global consumer internet traffic in 2017 - CISCO, 2013
Retention rate for visual information can reach 65% vs.10% for text-based - SOCIALMEDIA TODAY, 2013
90% of consumers watch online video - MEDIAPOST, 2013
Retail site visitors who view video stay two mins longer on average & are 64% more likely to purchase than other site visitors - COMSCORE, 2010
RE-CAP: VIDEO IS AN INCREASINGLY BIG DEAL
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RE-CAP: VIDEO IS AN INCREASINGLY BIG DEAL
1/3 of all online activity is now spent watching video - INSIVIA
Online video users are expected to double to 1.5 billion in 2016 - CISCO
By 2017, 81% of the world’s Internet users will also use online video services – GIGAOM
86% of brands will increase their video ad spend in the next year – DIGIDAY
Traffic from wireless and mobile devices will exceed traffic from wired devices by 2018
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www.shycamera.co.uk � @Shy_Cam �
Globally, online video traffic will be 55% of all consumer Internet traffic in 2016 - CISCO
76% of marketers plan to add video to their sites, making it a higher priority than Facebook, Twitter and blog integration - SOCIAL MEDIA EXAMINER
More than 1 billion unique users visit YouTube each month, spending more than 4 billion hours watching videos - YOU TUBE
Broadband speeds will nearly triple by 2018 - CISCO
RE-CAP: VIDEO IS AN INCREASINGLY BIG DEAL
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www.shycamera.co.uk � @Shy_Cam �
Video Content is a big deal…
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Distribution Consumption
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Distribution Consumption
Production
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The Camera
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OSCARS NOMINATIONS LIST 2014 CINEMATOGRAHY NOMINEES: DIRECTING NOMINEES: BEST PICTURE NOMINEES:
American Hustle
Nebraska The Wolf of Wall St
Gravity 12 Years a Slave
Inside Llewyn
Davis
Nebraska Prisoners Gravity The Grandmaster
American Hustle
Captain Phillips
The Wolf of Wall St
12 Years a Slave
Nebraska Her Philomena Dallas Buyers Club
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OSCARS NOMINATIONS LIST 2014 CINEMATOGRAHY NOMINEES: DIRECTING NOMINEES: BEST PICTURE NOMINEES:
American Hustle
Nebraska The Wolf of Wall St
Gravity 12 Years a Slave
Inside Llewyn
Davis
Nebraska Prisoners Gravity The Grandmaster
American Hustle
Captain Phillips
The Wolf of Wall St
12 Years a Slave
Nebraska Her Philomena Dallas Buyers Club
www.shycamera.co.uk � @Shy_Cam �
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Ok. But what’s that got to do with us?
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Ok. But what’s that got to do with us?
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Ok. But what’s that got to do with us?
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www.shycamera.co.uk � @Shy_Cam �
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Ok. But what’s that got to do with us?
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Work-flow
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Work-flow
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What about Post-Production?
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What about Post-Production?
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www.shycamera.co.uk � @Shy_Cam �
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www.shycamera.co.uk � @Shy_Cam �
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THE EFFECTS: SMALL PRODUCTION COMPANIES
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?
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(LIKE US)
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THE OL’ DAYS Fancy Agency
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THE OL’ DAYS
Creative Pre Production Production Post Production Distribution
Fancy Agency
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Cas(ng
Set & Prop Making
Costume
Script Development
Scheduling
Loca(on Planning Sound Design
&Composi(on
Art / Crea(ve Direc(on
Storyboard Development
Scriptwriter
Creative Pre
Production
Production
Post Production
Distribution
Cross-‐channel Promo(on
& Adver(sing
SEO Planning & Op(mising
Conven(onal PR & outreach
PP Coordina(on Edi(ng
Mo(on Graphics & Anima(on
Sound Mix & Master
Graphic Design
Foley
Colour Grade
Focus Puller & Cam Team
1st AD
DOP
Set Dressing
Script Supervision & Con(nuity Gaffer
LX Tech
Hair & MakeUp
Grip
Boom Op & Sound Mix
Produc(on Runners
Produc(on & Loca(on Management
Catering
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THE EFFECTS: CLIENTS & COMMISSIONERS
(YOU LOT)
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www.shycamera.co.uk � @Shy_Cam �
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www.shycamera.co.uk � @Shy_Cam �
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Ok, but what about the ‘smaller’ stuff? Conference filming
Seminar / Webinar filming
Q&A / Interviews
Simple Studio setups
Internal Comms videos
Webcasts / Video Blogs
Product Demos
Instructionals
Service Desk Content
Brand channel content
And so on...
www.shycamera.co.uk � @Shy_Cam �
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?
www.shycamera.co.uk � @Shy_Cam �
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Conference filming
Seminar / Webinar filming
Q&A / Interviews
Simple Studio setups
Internal Comms video
Webcasts / Video Blogs
Product Demos
Instructionals
Service Desk Content
Brand channel content
And so on...
www.shycamera.co.uk � @Shy_Cam �
Ok, but what about the ‘smaller’ stuff?
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8 Takeaways for newbie film-makers
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DISCLAIMER
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1. Don’t be scared to... replicate
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2. Sound REALLY matters
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3. Plan, Plan & Plan
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4. Screen test your people (& keep an open mind)
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5. Help your Editor
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6. ALWAYS remember the Light
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7. Everyone’s a DP
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8. Have fun
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Film Credits 1 Back to the Future, 1985, Universal Pictures, Amblin Entertainment 3, 27, 35 Lethal Weapon, 1987, Warner Bros, Silver Pictures 15 Skyfall, 2012, Eon Produc(ons, Danjaq, B23 17, 18 Toy Story 2, 1999, Disney, Pixar 21 The Shawshank Redemp(on, 1994, Castle Rock Entertainment 22 Side By Side, 2012, Company Films 24 Transformers – Age of Ex(nc(on, 2014, Paramount Pictures, Hasbro, Di Bonaventura Pictures, Tom DeSanto/Don Murphy
Produc(on, Ian Bryce Produc(ons 25 Her, 2013, Annapurna Pictures 32 Uncle Buck, 1989, Universal Pictures, Hughes Entertainment 37 American Beauty, 1999, Dreamworks SKG, Jinks/Cohen Company 38 Dumb & Dumber, 1994, New Line Cinema, MPCA 39 Matrix Reloaded, 2003, Warner Bros, Village Roadshow, Silver pictures, NPV Entertainment, Heineken Branded Entertainment 40 Pump Up the Volume, 1990, New Line Cinema, SC Entertainment 41 The Italian Job, 1969, Oakhurst Produc(ons 42 Star Wars: Episode 1, 1999, Lusasfilm 43 Midnight Express, 1978, Casablanca Filmworks 44 Sin City, 2005, Dimension Films, Troublemaker Studios 45 Apocalypse Now, 1979, Zoetrope Studios 46 Stand by Me, 1986, Columbia Pictures Corpora(on, Act III, The Body
www.shycamera.co.uk � @Shy_Cam �
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Tom Bailey @bomtailey
[email protected] www.shycamera.co.uk
@Shy_Cam
THANKS
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