Content Marketing Show - A 1950s approach to content strategy
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Transcript of Content Marketing Show - A 1950s approach to content strategy
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About me
Web Editor
● Online accounting with actual humans
● Just appointed Michael Van Swaaij as Chairman
● Fastest growing accountancy firm in the UK
Freelance writer
@Jn_Norris
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A 1950s Approach to Content Strategy
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A brief history of writing
Dawn of
time
1400AD
1800AD
2000AD
1600AD
1200AD
1000AD
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An embarrassment of riches
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One big problem...
CC Matthew Rutledge
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Desert Strike: Return to the Gulf
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Riches in silos
● Most services work great in isolation
● No APIs, no interconnectivity
Leads to:
● Duplication of data
● Extra effort
● Difficult reporting
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Mature services
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Closed systems
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Multi-channel editorialCompany channel Partner channel ‘Other’ channel
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Our old editorial workflow
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Our new editorial workflow
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Kanban boards
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If software solutions aren’t working, scrap
them.
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By ditching software...
● Saved £160 per month on software
● Reduced planning and reporting by about 60%
● Instant visibility (no more “Where are we up to…” emails)
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Questions?