Content Marketing Show 2014: Can a brand ever truly be social?
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Transcript of Content Marketing Show
By James Perrin
@Koozai_James
ORGANISATION: THE KEY TO
CONTENT MARKETING SUCCESS
CONTENT MARKETING SHOW NOV 14
DID YOU KNOW? 74%
OF BRANDS INCREASED THEIR CONTENT
MARKETING SPEND IN 2014
Source: Econsultancy Marketing Budgets
DID YOU KNOW? 36%
OF CONTENT MARKETERS BELIEVE THEY ARE EFFECTIVE
AT CONTENT MARKETING
Source: 2013 Benchmarks And Trends (CMI)
WHY?
Source: Marketing Sherpa
0
10
20
30
40
50
60
70
Lack of budget/time Lack of strategicthinking
Lack ability todevelop content
Lack insight intotarget audience
Lack clarity on goalsand objectives
62%
39%
35% 32%
27%
Barriers To Marketing Success
1. Planning
2. Scheduling
3. Creation
4. Daily Habits
1. PLANNING
Publications
Influencers
Best performing
content
Competitors
Key themes
Audience
2. SCHEDULING
PROJECT MANAGEMENT
EDITORIAL CALENDAR
CMI Everyone
on the
same page
What,
When &
Where
Helps keep
focus
Source: CMI
Prioritise Calendarise
Sticky Notes
3. CREATION
Coning
3 – 6 – 5
Time Blocking
Outcome
Metrics
Goal
Setting
THE BIG IDEA
THE BIG IDEA
4. DAILY HABITS
DID YOU KNOW? 40%
OF ALL DECISIONS WE MAKE ARE DRIVEN BY
DAILY HABITS
Source: Jeff Haden (Inc.com)
EMAILS
Source: Chui et al Mckinsey.com
Respond to
emails at
set times
The 4 Ds
(InboxZero)
InboxPause
Unroll.me
Mailstrom
PHONE CALLS
DND or
Voicemail
Batch or
Schedule
Calls
MEETINGS
Source: Jayson DeMers Searchenginewatch.com
Quick
Phone Call
Group
Skype or
Conference
Call
Set an
Agenda
Andy Williams Hannah Norman Rob Arkell
MAKE ADJUSTMENTS
TO DAILY ROUTINES
OTHERWISE YOU MAY FAIL
FINAL THOUGHT
Source: Dave Trott
LOADS MORE FREE
TIPS AND ADVICE
FREE Whitepaper
http://kooz.ai/Content-Whitepaper
IMAGE CREDITS
http://www.bigstockphoto.com/image-43334488/stock-photo-time-to-plan
http://www.bigstockphoto.com/image-45923056/stock-photo-furious-businessman-throws-a-punch-into-the-
computer
http://www.bigstockphoto.com/image-54325010/stock-photo-cute-toddler-painting-her-legs-carefully
http://www.bigstockphoto.com/image-72995290/stock-photo-young-businessman-is-working-with-laptop-and-
worried
http://www.bigstockphoto.com/image-72995263/stock-photo-young-businessman-working-with-laptop-and-
feeling-confident
http://www.bigstockphoto.com/image-44082544/stock-photo-blank-whiteboard
http://www.bigstockphoto.com/image-47860547/stock-photo-daily-planner-concept
http://www.bigstockphoto.com/image-42901888/stock-photo-baby-crawling-outside
http://en.fotolia.com/id/59508691
http://en.fotolia.com/id/50087096
http://www.bigstockphoto.com/image-61184954/stock-photo-telephone
http://www.bigstockphoto.com/image-64735957/stock-photo-multiethnic-people-with-startup-business-talking-
in-a-cafe
http://www.bigstockphoto.com/image-53274268/stock-photo-portrait-of-a-scrub-hare-%28lepus-saxatilis%29-
with-long-ears-and-large-eyes%2C-southern-africa
http://www.bigstockphoto.com/image-67957021/stock-photo-giant-tortoise
REFERENCES
http://www.inc.com/jeff-haden/change-any-habit-painlessly-6-tips.html
http://www.mckinsey.com/insights/high_tech_telecoms_internet/the_social_e
conomy
http://www.forbes.com/sites/jaysondemers/2014/01/08/7-productivity-hacks-
that-successful-people-use-every-day/
http://searchenginewatch.com/article/2362590/30-Minutes-a-Day-The-
Power-of-Daily-Habits-in-Successful-Content-Marketing-and-Life
http://www.slideshare.net/fullscreen/CMI/b2b-content-marketing-2013-
benchmarks-budgets-and-trendsnorth-america-14855770/6
http://www.marketingsherpa.com/1news/chartofweek-09-27-11-lp.htm
http://www.siliconbeachtraining.co.uk/blog/brightonseo-2012-dave-trott-
predatory-thinking