Content Marketing & SEO

stonetemple.com l @stonetemple l +Eric Enge

Content Marketing & SEO


Who Am I?

Columnist & Contributor

CEO & Founder

40+ person Digital Marketing and SEO firm

Lead Co-Author


Fun Fact

Eric Enge1984 World Foosball Champion – “Goalie War”


Why Do Content Marketing?


Drives Reputation and Visibility

Over 36M Views!

More than 3.6M Subscribers


Stunts Generated Major Media Coverage


Mack CollierMackcollier.com

“Red Bull isn’t selling an energy drink,

it’s selling what happens after you drink it”


Sample Case Study


Drive Media Coverage

Original Article

Media


Drives SEO

Google TrafficTripled

Content Marketing Releases


Home Depot Style Challenge Contests

Each Submitted Post Generated Social SharesThe Pages Received Over 600 Links (Drives SEO)

Dozens of Bloggers Submitted Entries


Content Marketing


Share Your Content On Your Social Media


Social PostBlog Post


Social Media Helps Drive Content Mktg


What if Jack Has 50,000 Followers?


Earned Media


The Synergy We Are Looking For


Syndication – DO, If Done Right


Syndication – DON’T

• Don’t forget to do at least one of the following:– Noindex the page on the site receiving the

content– Rel=canonical the page back to the original page– Include a link on the duplicated page back to the

original page


Press Releases Can Build Visibility


Interviews


Integrated Content Strategy Across Channels


The Basics of

Search Engine Rankings


WhyDo These Particular Pages Rank?


Relevanceis One Big Reason Why


But Relevance is

Not Enough


Links are Like Election

Votes


Many Links

Hig

her

Rank

ings

Fewer Links

They Help Determine Who Ranks

First


Web Site A

Web Site B

Hig

her

Rank

ings

More Links

More Powerful Links

Links Are Not Created

Equal


Links Must Be Valid

Citations


Not Bought


Not Bartered


Anonymous said::Cheap ViagraCialisLevitra Add your comment here

Not Stolen


Guest Posting


Guest Posts Can Drive Links to Key “Money” Pages


Guest Posts Build Reputation & Visibility


Focus on Higher Authority Sites


How Do You Get to the Top Tier?

You’re nuts, they aren’t going to take my content

I have no authority


Climb the Ladder One Step at a Time


But Matt Cutts Said …


Relevance is Critical


One Quality Linkis Better Than ManyPoor Quality Ones


ContentFundamentals


A Story About the Glut of Content on the Web


First Result Page for Frogs

Here is some info on Frogs: Frogs are green Frogs live in water Frogs like to jump Toads are one species of frog

Thanks for reading our article on frogs.


User Didn’t Like the First Result


Second Result Page for Frogs

Despite the idea that multitudes of authors often perpetuate, frogs are in fact green, not blue or purple. While they can spend time on land, they actually spend the majority of their existence in water. They are also very prone to jumping; both for frivolous frog fun and as a defense mechanism. Toads and frogs are not different creatures; toads are a sub-species of frogs.

Thank you for taking time out of your day to make ours a little better by beefing up your frog know-how.


User Didn’t Like it the Second Time Either


Third Result Page for FrogsFor some time now there has been much debate between frog enthusiasts as to whether or not frogs are toads, or toads or frogs. In actuality, toads are simply one species of frogs. Thus, a toad is always a frog but a frog is not necessarily a toad. Less debate has been had over their dwelling habits. While they can spend time soaking in the rays on land, they live in the water. Much like their surroundings, frogs are the color green. Lastly, frogs jump. Their legs allow them to cover great distances in the air and some consider them the gymnasts of the amphibian community.

Thanks for stopping by and checking out our frog info. Do come back.


What dof8&%#!gFrogs eat!

Third Time =Angry User


What Makes Unique Content?

Do we really need 5.8M results?


Using Real Subject Matter Experts is a Must

Sarah Egge Nicole Curtis Grace Bonney

Laurie LaizureHolly Becker Nate Berkus


Reputation Building Content On Site


Infographics

Make Sure They Are:•Accurate•Relevant•High Quality Info


Source: The Logo Company

Publish

Useful Studies


Leverage

Data


ThoughtLeadership Content


Summary

Content Marketing Drives

Reputation and

Visibility

Content Marketing Can Drive

SEO

SEO Rankings Highly Impacted by Links

World Class Content Attracts Links

SEO, Social Media and PR Teams

Must WorkTogether

1 2 3


Eric Enge

[email protected]

@stonetemple

+Eric Enge

(508) 485-7751

www.stonetemple.com

Thank You!

Content Marketing & SEO

Internet

Transcript of Content Marketing & SEO