SMO Services: Top 10 Tips to Generate High volume of Traffic
Content Marketing Revolution: How to Generate Quality Traffic in 2014
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Transcript of Content Marketing Revolution: How to Generate Quality Traffic in 2014
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Steven Emms Taboola Europe
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The Content Marketing Revolution How to Generate Quality Traffic in 2014
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Content marketing is not new
• 1895: John Deere launches The Furrow to help farmers learn about new agricultural technology • 1900: Michelin Guide created to help motorists on-‐the-‐go
• 1955: The Guinness Book of Records created to help seBle pub bets
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Content marketing usage in the UK (by tactic)
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Content marketing spending in the UK (next 12 mos.)
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Marketing content by the numbers
Source: CMI, June 2013
100 hrs. of video uploaded/min.
Over 40 million tweets per day
20 million pins per month
205 webinars per week
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Challenges when choosing content distribution
• Cost • Scale • Measurement
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How Taboola recommendation works
< > Context meta data
CollaboraJve Filtering bucketed consump;on groups
User Behavior cookie data
Geo recommenda;ons based on region
Social Signals Facebook/TwiBer API
How content discovery works
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• Find new revenue opportuniJes • Promote engaging content • Build audience
• Reach a targeted audience • Get content found, consumed & shared • Drive conversions, acJons, revenue!
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Why it works: the ecosystem
Marketers
Publishers
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Example: Content drives e-commerce and lifts brand awareness
“Content drives over 70% of our traffic, 2/3 of which can be a0ributed to na5ve adver5sing campaigns—and our business grew 40% from Q1 to Q2.”
-‐ Director of MarkeJng, eSalon.com
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ArKcles/Blogs Pictures/Slideshows
• Tips & tricks
• Ordered lists
• Industry secrets
• Earned media
• PosiJve reviews
• Before & aSer
• Celebrity
• Food recipes
• Fashion & style ideas
• Funny/unbelievable
• How-‐to…
• Behind-‐the-‐scenes
• Exclusive interviews
• AuthenJc, funny
What kind of content works best?
Videos
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DESKTOP TV MOBILE TABLET
Tip: Design content for mobile consumption
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Tip: Continuous testing & optimisation are key
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Taboola by the numbers
• 3 Billion daily recommendaJons
• 300 Million monthly users
• 5 Million+ sourced content items
• 1000+ sourced content providers
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Thank You!
@Taboola
www.Taboola.com