Content marketing program evaluation for plastic surgeon
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Transcript of Content marketing program evaluation for plastic surgeon
EvaluationContent Marketing ProgramAugust 7, 2015 – January 25, 2016
Program objectives
Goal: To raise awareness of the organization with a focus on growing the doctor’s practice.
• Inform people that the organization is the city's first and only provider of specific services in the region.
• Position the CEO as an advocate for customers.
• Raise awareness of the ease, simplicity and availability specific services in the area.
• Drive traffic to the website and help grow sales lead conversions.
• 32% more people are visiting the CEO's website profile
• 48% more people are visiting the website in general
• Facebook fan base has grown by 70%
• Twitter fan base has grown by 50%
• Digital sales leads up 94%
• Twitter has connected us with influential people:
• Chloe Girvan, Yummy Mummy Club
• Canadian industry leaders
• US industry leaders
Huge growth in digital engagement
Effective sales lead generation
Six mon
ths be
fore t
he pr
ogram
First s
ix mon
ths of
the p
rogram
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10,00012,00014,00016,00018,000
Visiting the website
Six months before the program
First six months of the program
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600
Using the contact form
Visit
ors
Peop
le c
onta
cting
Clin
ic
Google Ads Work!
Reaching 144,237 people1,389 of whom clicked through to content
…For only $1.28 per click!
Precision targeting delivers results
• 70% more followers• Reach has expanded by 54%• Trending ahead of competitors
Twitter is a proven channel to connect with relevant local
influencers
ottawa life
busin
esssurg
ery
food
free
medical
cosm
etic
0
5
10
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35 Top keywords used in followers’ profiles
Follo
wer
s
Like…• Angie Poirier, Host Majic 100 & CTV Ottawa• Sarah Kidder, Blogger & Interior decorator• Natalie MacLean, Blogger & wine connoisseur• Michelle VandenBosch, Local business owner (Rebel Petal)• Kurt Stoodley, Realtor & former host CTV Morning Live
QUESTIONSCLOS ING