Content Marketing in Social Media
9
TINA LAO MKTG 4226 FEBRUARY 5, 2014 ALEEM VISRAM Content Marketing
description
Transcript of Content Marketing in Social Media
TINA LAO
MKTG 4226FEBRUARY 5 , 2014
ALEEM VISRAM
Content Marketing
What is content marketing?
“...the creation and distribution of relevant and valuable content to attract, acquire, and engage a
clearly defined and understood target audience...”
What is content marketing?
Three Forms:Thought leadershipPersonalizationPersonal Appeals
Social media facilitates the delivery of content.
Who does it well?
Williams-Sonoma – taste blog
Who does it well?
Oreo – Daily Twist campaign
Who does it poorly?
GE Ecomagination campaign
Who does it poorly?
New York Times – email mix-up
Guidelines for Companies
DO’s DON’Ts• Prioritize the
consumers’ needs• Create interesting and
engaging content• Have metrics to
measure success• Ensure the content
aligns with your overall business goals
• Make the content all about you
• Don’t make the content offensive
Conclusion
Useful for differentiating communications from competing marketing messages
Social media is a delivery vehicle Enables dynamic communication Hosts content Enables conversations Enables social sharing
