Lập kế hoạch Digital Marketing cho SMEs (Digital Marketing plan for SMEs)
Content Marketing Ideas for SMEs
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Content MarketingThe future and present of engaged marketing
What exactly is content marketing?
• Marketing technique of creating anddistributing valuable, relevant and consistentcontent to attract and acquire a clearlydefined audience – with the objective ofdriving profitable customer action.
• art of communicating with your customers and prospects without selling.
• It is non-interruption marketing.
• Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent.
•Relevant and Valuable.
Without relevance and value
• Content marketing could be annoying to
your target audience
• EXAMPLE: BBM BROADCAST
Your content should
be SHORT and
straight to the point
Can ur client or potential client say this?
Content Marketing Vehicles
• Social Media Marketing
• BBM Marketing
• PR
• Sales
• Traditional Marketing
• Advertising
• Branding
• Content Marketing Examples
Coca-Cola’s Content 2020 advertising strategy mission: "All advertisers need a lot more content so that they can keep the engagement
with consumers fresh and relevant, because of the 24/7 connectivity.
If you’re going to be successful around the world, you have to have fat and fertile ideas at the core."
Example 1
kraftfoods.com Online resource for recipes and food-related content.
“The ROI on our Content Marketing work is among the highest of all of our marketing efforts.” - Julie, Director of CRM
Example 2
•@Gidi_TrafficProviding Real-time traffic updates
Example 3
Was started by using www.nairaland, www.facebook.com to offer FREE and relevant information and Tips on passing Public relations Professional
certification, Online support, Compilation of Free Study materials , Online and Offline Lecture groups
www.professionalexamstutors.comPublic Relations Professional Certification
Example 4
• Key Process For developing an effective Content marketing strategy
build a fundamental plan
…..Plan (2)
Audience
• Understand your core audience
• Key influencers
• Buying audience
Create your story/Content
• TWO TYPES OF CONTENT MARKETERS
• Content Creators
• Content pointers
• MY ADVICE: Create your own content
or pay someone to create for you.
CHANNELSDetermine your distribution channels
• Social Media Platforms- Nairaland
- Slideshare,
- Google+,
- Youtube,
- Whatsapp,
- Facebook,
- twitter,
- blogs
- Blackberry Channels
Traditional Marketing platforms: - Newspapers
- TV
- Radio
Creative Platforms- Banners
- Posters
- Art/graffiti
Any other social media platforms?
SHARE!!!!
….Channels (2)
• Owned Platforms- You have 100% control
• Borrowed platforms- Others control the platform
• MY ADVICE : OWN YOUR PLATFORM
…Channel plan(3)
Implement
• Manage content
• Respond to conversation
• Listen
• adjust
Measure Performance
• Web analytics - Facebook likes
- Twitter retweets
- Comments
• Behaviour Analysis• Sales margin
• Volume of enquiries
• Feedbacks
Summary
• Plan
• Determine audience
• Channels – Owned/Borrowed
• Create content – Creators and pointers
• Implement
• Measure performance
•THE ART OF STORY TELLING
• Content marketing is about effective story telling
People of all ages, backgrounds and traditions respond to great stories.
That's the secret behind the enduring power of myths, legends and scriptures.
We see ourselves in stories
Its about good story telling
How to be a Story -teller
Uncomplexify - it is simply making the information
you are sharing easier for your followers to understand.
Ask yourself: How can you simplify your own message?
Engage with metaphors.
• Ask yourself: What metaphors best explainand engage others with your ideas?
• EXAMPLE: MY OGA AT THE TOP
Channel universal wisdom
• Ask yourself: How can you channel the work's wisdom to your audiences?
• REVERSE: FLIP UNIVERSAL WISDOM
• Example: SHUN FIRST IMPRESSION!!!
Be willing to be vulnerable
• Ask yourself: Are you willing to be vulnerable and share your lessons learned?
Me sef dey SHITAnybody dey here wey no dey shit?
THE END
•TO GOD BE THE GLORY
ANY QUESTIONS?
• Follow: @IdaguDavid
• www.idagudavid.com
• BB: 222B6C42
• Watch my TEDx Video
How your shoes reveals ur temperament
WATCH OUT FOR MY BOOK
Idag
u D
avid