Content Marketing - How To Create a Good Content
-
Upload
allan-guese -
Category
Marketing
-
view
429 -
download
2
description
Transcript of Content Marketing - How To Create a Good Content
CONTENT MARKETING
Content is the message that your marketing strategy delivers.
What is a Content?
is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.
What is Content Marketing?
80%of buyers prefer to get product
information in a series of articles versus an advertisement
Why is Content Marketing Important?
Don’t Interrupt!What’s The Secret in Content Marketing?
Be what they want to consume!
What’s The Secret in Content Marketing?
be a part of the conversation
What’s The Secret in Content Marketing?
create a remarkable content
What’s The Secret in Content Marketing?
1. Buyer Persona2. The Buyer’s Journey
2 Keys in Creating a Remarkable Content
Semi-fictional representation of the ideal customers based on real data gathered and educated speculations about customer demographics, behavior and goals.
Buyer Persona/s
The active research process people go through leading up to making a purchase.
The Buyer’s Journey
The Buyer’s Journey
The Buyer’s Journey
The Content Creation Process
1. Plan
2. Produce
3. Distribute
4. Analyze
5. Repeat
So, how do I actually make a content?
Know your business goals Come up with actual ideas.
Remember that your ultimate goal is to solve your persona’s problems
Identify topics that matter
PLAN
Keyword Research – what you want to rank for Internet Forums Popular News Sales / Support FAQs Persona’s goals Persona’s challenges
How Do I Identify Topics that Matter?
Follow your plan
PRODUCE
Develop a production strategy that’s easy for you
PRODUCE
If you’re still exclusively creating contents about your products and services, STOP. Remember the CONTENT GOLDEN RULE
PRODUCE
Distribution makes content relevant
DISTRIBUTE
Be consistent with content creation and distribution
DISTRIBUTE
ANALYZE Before repeating
the process, make sure that what you’re doing is working.
Create a metric that measures your content efficacy.
Number of visits Leads generated Share-ability Inbound links Content performance by author Content performance by topic Content performance by format
Metrics to Consider in Analyzing Content
REPEAT
Content is the fuel of your strategy. Great content must be tied to both your persona and where
they are in the buyer’s journey. Follow the golden rule and create mainly awareness and
consideration stage content. Everything you create is helpful to your personas. Strategy creates momentum: Plan, produce, distribute,
analyze and repeat. Distribution makes content relevant. Share content and
share on a regular basis.
Key Takeaways
@AllanGuese