Content Marketing for the Chronically Disorganized

Scott Jangro@jangro

scott@shareist.com

How?Make it Urgent

How?Make it Easy

Let’s do this.but first we need a mnemonic

RICIN

•Read

•Capture Ideas

•Curate daily

•Invent Content

•Send a Newsletter

Read•Develop content sources

•Other bloggers and thought leaders, companies, and the communities

• RSS feeds - Google reader is dead, but there are lots of alternatives

• Facebook, Google+, Twitter

• Reddit, Digg

• Read every day

Capture Ideas•Get yourself bookmarking tools you can

count on

•Links: Pocket, Kiipt, Instapaper, Evernote, Readability, Delicious, Pinboard.in, Shareist

• Images: Flickr, Instagram

•Don’t filter

•Don’t use your channels as your bookmarking tool. This is just for you.

Curate Daily

•Share other people’s stuff

•Your audience is probably not like you

•Facebook, Linkedin, Twitter, Google+

•Schedule so you can focus on other things

•Hootsuite, SocialOomph, SocialSprout, Shareist

•Scoop.it, Paper.li

Give. Give. Give. Give. Take.

Invent Content•Create content when you can, not every

day

•Elaborate on curated content when you feel like you can add to it

•Write an epic post once a week to once a month

•Epic content is the stuff that gets shared

•Example: HarvardHomemaker.com

Publish a Newsletter

•Create a weekly recap of the best stuff from the week.

•If you’re doing this right, this should be quick

•AWeber, MailChimp, ConstantContact

•You’re building an email list, right?

Everything has a purposeSocial Media

Blog Posts

Social MediaSocial Media

Newsletters

A Typical Week

•Every day: 3 posts to Facebook and Twitter

•A few times a week: A blog post, to use as one of the posts to Facebook and Twitter

•Once a week: Newsletter

•No more than 30 minutes per day.

More?

•http://shrs.it/bostonseo

•http://getshareist.shareist.com

•@jangro

What is Shareist?• Research, Capture, and Create Content

• Plan, Set milestones, Manage a team, Collaborate with clients

• Publish directly to Wordpress, blogs and CMSs, email, ebooks

• Schedule shares to social media

“A CMS for your CMSs” -- John Biggs“Evernote meets Hootsuite with multi-platform publishing” --

Angel