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Indie Game Marketing: Love Story [v0.8, ENG] - Johan Toresson (Gameport/BBI)
Content Marketing Day 2015 Johan Svensson
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Johan Svensson, Affärsutvecklingschef på Berghs School of Communications, @explorecurate, #digitalainsikter 10 färska #digitalainsikter från CMW, 6-9 september i Cleveland
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Transcript of Content Marketing Day 2015 Johan Svensson
Johan Svensson, Affärsutvecklingschef på Berghs School of Communications, @explorecurate, #digitalainsikter
10 färska #digitalainsikter från CMW, 6-9 september i Cleveland
Sjukt många klyschiga citat att fota o dela!
#digitalainsikter
Hur mår Content marketing egentligen?
Värsta hypen är över.
…men intresset fortsätter att växa.
10 färska #digitalainsikter från CMW, 6-9 september i Cleveland
1 2 3 4 5 6 7 8 9 10
Maila mig och få en grym spellista med rocklegender! [email protected]
” - Målsättningen med Content marketing ska
alltid vara affärsnytta och kundnytta”.
Might as well jump. Jump!
Go ahead and, jump.
Might as well jump. Jump!
Go ahead and, jump.
1. Kristina Halvorson, CEO Brain traffic
1. Kundinsikter
2. Guidelines
3. Sammanhängande aktiviteter
” – Content marketing is like a first date. If all you
do is talk about yourself, there won’t be a second
date”.
Load up on guns, bring your friends
It's fun to lose and to pretend
She's over-bored and self-assured
Oh no, I know a dirty word.
2. David Bebe, Vice President & Global Creative at Marriott
” – Great content provides companies with better
data to produce better products”.
Boys and girls of every age
Wouldn't you like to see something strange?
Come with us and you will see
This, our town of Halloween
3. Robert Rose, Chief Strategy Officer at Content Marketing Institute
” – Actively seek your weaknesses and share them
openly”.
She's got a smile it seems to me
Reminds me of childhood memories
Where everything
Was as fresh as the bright blue sky.
4. Doug Kessler, Co-founder Velocity partners
” – Understand buyers decision, then the people
who make them”.
I could stay awake just to hear you breathing
Watch you smile while you are sleeping
While you're far away and dreaming.
5. Adele Revella, Buyer Persona Institute
” – 96 % of people visiting your site aren’t actually
ready to purchase from you”.
I was made for lovin' you baby
You were made for lovin' me
And I can't get enough of you baby
Can you get enough of me
6. Shafqat Islam, Newscred
” – Our identity is defined by what we share”.
Born to push you around
Better just stay down
You pull away, he hits the flesh
You hit the ground
7. Jonah Peretti, Founder Buzzfeed
” – Tell a story. Make it true. Make it compelling.
And make it relevant”.
Your a cruel device
Your blood, like ice
One look, could kill
My pain, your thrill.
8. Rand Fishkin, CEO Moz.com
” – The biggest missed opportunity in content is
playing it to safe”.
Mama take this badge from me
I can't use it anymore
It's getting dark too dark to see
Feels like I'm knockin' on heaven's door
9. Ann Handley, Chief Content Officer at MarketingProfs
10 färska #digitalainsikter från CMW, 6-9 september i Cleveland
1 2 3 4 5 6 7 8 9 10
” – Don’t build your content on rented land
(publish on your own content hub)”.
Honey, you lied when you said you loved me
And I had no cause to doubt you.
But I'd rather go on hearing your lies
Than go on living without you.
10. Joe Pulizzi, CEO and Co-founder of Content Marketing Institute
Tack!
[email protected] 073-541 18 25 @explorecurate #digitalainsikter
