Content Marketing Case Study | Healthy Travel
14
a case study How Do You Create a Market?
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Transcript of Content Marketing Case Study | Healthy Travel
a case study
How Do You Create a Market?
The niche of healthy travel
slips between the cracks of
two reporting beats.
Travel news and health news are both
covered by traditional media. However…
The Global Citizens Association
stakes out new ground in the content
sphere with the launch of Healthy
Travel Blog.
educating travelers how to maintain their
health while traveling.
Healthy Travel Blog
is a leading voice
In 2012, the Scribewise newsroom
took over content creation.
We are the content creation
engine.
It’s our job to:
• Set & manage content strategy
• Deliver quarterly Editorial Calendar
• Monitor all travel & health news
• Research, interview & develop content
“Scribewise has strong journalistic
instincts that allow them to create
timely, relevant content.”
- Mike Hartung
Vice President, Global Citizens Assoc.
Recently, we took on a greater role in distributing
content and raising Healthy Travel Blog’s profile.
Social Engagement
jumped 14.5% in the first
month.
“Scribewise has demonstrated an
unwavering commitment to making
Healthy Travel Blog a success.”
- Mike Hartung
Vice President, Global Citizens Assoc.
Traffic has grown steadily since we’ve come on board.
Quality content =
Quality audience
From January 2012 to January 2014,
the page views doubled (+ 116%).
From January 2012 to January
2014, the audience doubled (+ 96%)
“Scribewise has helped us gain credibility
and the attention of prospects and
customers. Content marketing is
indispensable to customer loyalty.”
- Mike Hartung
Vice President, Global Citizens Assoc.
