Content Marketing Binge Writing Technique
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Transcript of Content Marketing Binge Writing Technique
BINGE WRITING TECHNIQUE
for taking a break from the content marketing hamster wheel
BEFORE YOU BEGIN:
PLAN YOUR OUTCOMESome ideas for what to write:
‣A month’s worth of blog posts
‣A group of landing pages
‣An autoresponder sequence
ASK YOURSELF:
What writing projectwould help my business
the most right now?
DAY 1:
READY, SET, OUTLINE‣Grab provisions and reference materials
‣Eliminate all interruptions
‣Move a little, then plant yourself in your chair
‣Create an outline for each piece you’re going to write
PRO TIP:
Get to it. You can do it.
Mindmapping software, sticky notes or index cards will
help you create outlines quickly.
DAY 2:
WRITE‣Take each outline and fill in the missing pieces
‣Make sure any marketing materials end with a clear call to action
‣Add headlines and subheads
Don’t stop until you’re done.
REMEMBER:
Do not edit. Do not polish. Just write.
DAY 3:
EDIT‣Go back and look at your writing with fresh eyes
‣Check spelling and grammar, remove extra words, polish your sentences
‣Keep a consistent structure across all pieces
Does it? If not, make adjustments.
KEEP IN MIND:
Your writing voice should sound the same throughout.
DAY 4:
DESIGN YOUR WORK‣Create your work in its final form: sales page;
emails; blog posts, etc.
‣Add images, and format for readability
‣Schedule your work to go out into the world
Take one last look. Then …
THE FINISHING TOUCH:
Double check your work.
… take a break. Unless you’re really smart.
Really smart content creators use this time to promote their content. Some ideas are …
‣Create complementary materials on other platforms (like this SlideShare) and add them to your blog posts
‣Create a social media ad campaign for your autoresponder series
‣Email influencers and ask them to link to your content
Ready to try binge writing?
Click to learn more at Copyblogger.com