Content Marketing and Optimization by Syndacast
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Transcript of Content Marketing and Optimization by Syndacast
Content Marketing Optimization
Digital Matters EventOctober 15, 2013
Chonthicha S.Marketing Director
Monlamai V.Content & Optimization Director
www.marketingtechblog.com
www.kunocreative.com
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Amit Singhal, senior vice president of search,
told reporters on 26 September 2013 that the company launched its latest "Hummingbird" algorithm about a month ago and that it currently affects 90 percent of worldwide searches via Google.
Hence Hummingbird moves the emphasis of
search from results to answers
Hummingbird
will more greatly consider question words like how, why, where and when
in search phrases, in addition to content keywords
Content Marketing.It’s a Marathon, not a sprint