Content Marketing and Content Consumption Preferences
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How do you like to consume content? WE RECENTLY ASKED WIDEN CUSTOMERS:
Transcript of Content Marketing and Content Consumption Preferences
How do you like to consume content?
WE RECENTLY ASKED WIDEN CUSTOMERS:
Everybody experiences things differently.
THAT’S WHY IT’S IMPORTANT TO UNDERSTAND WHAT KIND OF CONTENT DIFFERENT PEOPLE LIKE AND WHY. ONCE YOU KNOW, YOU CAN PROVIDE THE
MOST MEANINGFUL AND MEMORABLE CONTENT EXPERIENCE POSSIBLE.
“I like reading, videos, and podcasts. For something more how-to I prefer a video, but for something subject-based or knowledge-based, I prefer reading. Sometimes my preference has to do with whether I woulddisrupt others.”
- BRITTA CHARBONNEAU E-marketing technologist Sheridan College
“I like something visual, something that’s hands on. I also like podcasts. I may listen to podcasts for two hours a day in the car and share what I learn with my team.”
- JENNIFER CLARKE Manager of Alumni Communications Sheridan College
“Generally I like videos. When I learn, I want to see what to do and be told how to do it and learn along side with it while it’s happening. With a video, I can pause and go back until I get it right.”
- STEWART DICK Senior Graphic Designer Sheridan College
“I’m a reader, but I’m getting on board with instructional videos. Videos are much quicker and easier to see how someone actually does something. When I read, I try to visualize what to do in my head. A video puts it right there for you.”
- HEATHER GOODNOW Photographer/Designer Gaylord Archival
“I read a lot of blogs. But if something is explained to me for the first time I watch a video, then dig deeper by reading. I can absorb video faster, but I follow up with reading because I can go back and reread as much as I’d like.”
- MARYBETH FLORENTINO Design Supervisor Gaylord Archival
“I read so I can take my time and go back over things at myown pace. For how-to information, I like something more clinical than flashy.”
- ANDREW HARDMAN Marketing Communications Specialist Centria
“I like podcasts and doing things hands on. While I’m doing podcasts, I’ll go to a video and learn more. The recorded webinars Widen has are great. I pay more attention to that thanreading a document.”
- HANNAH SYNDER Graphic and Marketing Specialist Centria
“I prefer something more visual. Quick bullets and photos and imagery. That helps us sell. I would rather look through something quickly. Like a YouTube clip or a social media feed.”
- JULIE PAWUK Marketing Communications Manager Centria
