Content MarketingPillar

Elements

CONTENT MARKETING

Creating and Distributing relevant and valuable content.

To attract, acquire, and engage target audience

Whay should Marketers use Contetn Marketing?

Content Marketing Tactics used by business today

• Social Media 79%• Article Posting 78%• E Newsletter 61%• Case Studies 55%• Blogs 51%• White papers 43%• Webinars/Webcast 42%• Videos 41%• Podcast 16%• Mobile 11%• E books 9%

Source 2010**

Strategic Building Blocks

Example• For Coca-Cola, for example, consumer interests filtered through the brand

essence of ‘Coke brings joy’ could result in the following pillars:• Friendship• Sharing is caring• Spreading smiles.• These pillars are then used as the basis on which to develop content ideas.

Content Marketing Activities

Content Marketing Process

*Promotion of Content

• FB- to check engagement level of people• Twitter- -Check competition through no. of

tweets• LinkedIn- in case of B2B• Google+• YouTube • Email

**Content Publishihng Platforms

• Wordpress.com• Youtube or Vimo• Podcast- Blubrry, Stitcher and Itunes

Content Marketing Tools• Content Calendar- CoSchedule.com • Most popular keyword search tools-• 1. Google’s Keyword Planner Tool• 2. WordStream Free Keyword Suggestion Tool• 3. Keyword Spy• 4. Bing’s Keyword Research Tool• 5. Übersuggest

Trends-• For primary keywords- google.com/alerts• Feedly.com- check blogs, website and keep updates• Google trends.com- show you how much traffic is heading to video sites like YouTube

for specific keywords

Content amrketing Template

Ponder upon-

ALGORITHMIC CURATION