Content Management Best Practices by Josh Pines | Medidata Solutions

© 2013 Sprinklr. All rights reserved.

Conducting ∧ Experiments in Social MediaJoshua PinesDirector, EMEA MarketingMedidata Solutions@JoshPines

More

© 2014 Sprinklr. All rights reserved. 2

“If you can conceptualize your work…as running experiments, you

can get radically more done with less effort.”

Eric Reis author, Lean Startup


Hypothesis: Social media can facilitate meaningful B2B

conversations in the clinical research industry


know your businessThe largest software company founded and headquartered in NYC 1,000+ employees globally Public (NASDAQ:MDSO) since 2009 400+ customers Pharma, device, biotech, academic


do your research


build your strategy


prioritize your audience(s)

Industry

Practitioners

Employees

Thought

Leaders

Job

Seekers PartnersTrade

Media

Event OrganizersInvestor

s

Recruiters

Client & ProspectDecision

Makers


pick a diverse but simplified set of experiments


Our ExperimentsConducting experiments in Social Media


social selling via linkedin


internal enthusiasm, with a sense of humor

#necktietuesday


15 blog posts (9 video blogs)

“Social Selling” Sales training 2/11

“Twitter 101” Sales training 3/11

3-4 internal SMEs activated on social

350 Hudson “Twitter 101” social hour

q1 momentum so far


“Biologically the species is the accumulation of the experiments of all its successful individuals since

the beginning.” H.G. Wells


thank you.

Joshua [email protected]: @JoshPines

LinkedIn: uk.linkedin.com/in/joshpineshttp://www.mdsol.com

http://geekstalkclinical.com

mailto:[email protected]

http://www.mdsol.com/

http://geekstalkclinical.com/

Content Management Best Practices by Josh Pines | Medidata Solutions

Social Media

Transcript of Content Management Best Practices by Josh Pines | Medidata Solutions