Content & leads discussed new
description
Transcript of Content & leads discussed new
ACCELERATED LEAD GENERATION
Do you want to use your content to generate sales leads in niche B2B verticals?
Or
Do you perhaps need a hand creating engaging content and developing a robust content marketing strategy to go with it?
emedia helps you understand content marketing, creates compelling and engaging content for your business
& works with you to ensure this content generates sales leads for your business through our Bulletins, Websites and Telemarketing.
Let’s start with “Content” and move on to Bulletins, Websites and Telemarketing Lead Generation options
Does every client need us to build content?
If you already have thought leadership assets, videos or blogs which can engage with an
audience of your prospects on an education level, we can certainly look at using it for your
campaign
How do I know if my existing content is relevant?
Ask us to have a look around your site. Emedia has a team of content specialists who can identify & assess your existing content for use.
VictoriaContent Manager
LauraHead of Content
PatrickCopywriter
Why Produce Guides and White Papers?
Event & Exhibition Handouts
Lead Generation Activity Print Advertising
What else can I use Guides and White Papers for?
Display Campaigns
Social Media
What is the Content writing process?
1. One of emedia’s content specialists will discuss relevant pain points, unique selling points and potential topic angles
2. Then we will go away and write a “content framework” which will outline a paragraph by paragraph plan for your paper
3. Then it’s back and forth for approvals etc. until completed
Telemarketing
Website Lead Generation
Bulletin Lead Generation
Once content is ready, how can emedia generate leads for me?
First we create your advertorial and headline
Then we spread the word to our bulletin audience
Engaged subscribers click your headline to see your advertorial
Then submit their pre-populated details to download your content
The subscriber will get access to the content offering and a confirmation
email with a link to your content
Bulletins, How Do They Work?
we send you your leads
IT RELATED BULLETINS
IT Management 25,000 CIOs, CSOs, senior IT managers, Business
Owners and Directors
IT Security 10,000 IT Decision Makers, CIOs, CSOs, Owners
and Directors in Australian businesses
Data Management10,000 IT Decision Makers, CIOs, Owners and
Directors in Australian businesses
Network Management10,000 IT Decision Makers, CIOs, Owners and
Directors in Australian businesses
IT Management Singapore15,000 CIOs, CSOs, senior IT managers and
directors
IT Management APAC30,000 CIOs, CSOs, senior IT managers, Business
Owners and Directors primarily from 500+ employee sized companies in Thailand, Vietnam, Philippines, Malaysia, Singapore and Indonesia
OTHER BULLETIN AUDIENCES
SMB Bulletin50,000 Senior decision-makers, managers,
directors and CEOs within small to medium sized enterprises
Architecture & Specifier 9,000 Architects, Specifiers, Designers and
Engineers in Australia
HR16,000 HR Decision Makers, HR managers and
directors, CEOs and Owners of small to medium sized enterprises
Industrial & Safety10,000 MDs, Owners, GMs, Directors and
Engineering/Technical Managers and OH&S decision makers
Mining15,000 Senior Managers, Technical & Onsite mine
Managers and Mineral processing professionals in the Australian Mining industry
Marketing 16,000 Senior marketing professionals, managers
and Directors in Australian businesses
Business Finance 17,000 FDs, MDs, CFOs, Accountants and Senior
Decision Makers within Finance Departments
Agriculture and Farming Bulletin10,000 Decision makers in the Ag and Farming
industries driven by the Fat Cow website
Hospitality10,000 Decision Makers in the hospitality
industry driven by the Go Hospitality Website
Bulletins.Who does emedia reach?
First we host your content on the website
Then we spread the word to the website’s email
subscribers
Engaged subscribers are redirected to the
hosted paper
To download, the subscriber will leave
their contact info with us
& Finally, the subscriber will get access to the
content offering
Website Lead Generation, How does it work?
Our Website / Newsletter Audiences B&T
Media, Marketing, PR & Advertising Professionals and Decision Makers
190,000 Website visitors per month22,000 Daily Newsletter subscribers
ELECTRONICS NEWSElectronics Designers, System Integrators and other Industry
Professional and Decision Makers10,300 Website visitors per month
3,100 Twice weekly Newsletter subscribers
HOSPITALITY MAGGMs, Marketing/Purchasing/Ordering Managers in Hotels, Pubs,
Clubs, Restaurants and other Industry Professionals and Decision Makers
35,000 Website visitors per month9,500 Twice weekly Newsletter subscribers
INFOLINK – ARCHITECTURE & DESIGNArchitects, Designers, Specifiers, Engineers, Builders and other
Industry Professionals and Decision Makers42,000 Website visitors per month
12,000 - 3 times weekly Newsletter subscribers
LOGISTICS & MATERIAL HANDLING Senior & Purchasing Managers, Materials Handling, Logistics and
Supply Chain Management and other Industry Professionals and Decision Makers
5,000 Website visitors per month2,300 weekly Newsletter subscribers
MANUFACTURERS MONTHLYSenior and Purchasing Managers, Engineering, Production,
Operations and Inventory Control Managers and Decision Makers in the Metal/Food & Bev/Machinery/Engineering and
other Industries24,000 Website visitors per month7,000 Daily Newsletter subscribers
MINING AUSTRALIASenior Managers, Technical, On-Site/Off-Site Mine Managers, Mineral
Processing and other Industry Professionals and Decision Makers
213,000 Website visitors per month17,000 Daily Newsletter Subscribers
MONEY MANAGEMENTDirectors, Financial Planners, Fund Managers and other Financial
Services Professionals and Decision Makers56,000 Website visitors per month
13,000 Daily Newsletter Subscribers
TRAVEL TODAY/WEEKLYTravel Agents, Travel Agency Owners, Tourism Boards, Airlines and
other Travel Industry Professionals and Decision Makers20,000 Website visitors per month
16,500 Daily Newsletter subscribers
As always, it starts with the
content
Then emedia’s content
team create the script
Our telemarketers
start calling prospects with
the offer
You receive your leads from us via excel spreadsheet
Telemarketing, How does it work?
VictoriaContent Manager
LauraHead of Content
PatrickCopywriter
So that’s it.... No matter the channel,
what you end up with is the contact details from Decision Makers who have engaged with your content offering . If they have clicked to research your content,
they are a likely prospect for you to follow up with and try to convert them From “Top of Funnel” to Sale.
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