Kißling, Naumann, Neumann, Wiegand, Volle 1

FINANCIALSSTRATEGYSERVICES

MARKETINGPRODUCT INNOVATION

Content

Kißling, Naumann, Neumann, Wiegand, Volle 2

FINANCIALS

Business Development from 2007 to 2011

Net sales: $ 24,578`` risen to $ 108,249``

Net income: $ 3,495`` risen to $ 25,922``

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common share Development from 2007 to 2011

Earnings per common share:- Basic: $ 4,04 risen to $ 28,05- Diluted: $ 3,93 risen to $ 27,68

Shares used in computing earnings per share:

- Basic: 864,595 risen to 924,258- Diluted: 889,292 risen to 936,645

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Total cash, cash equivalents and marketable securities

Devlopement from 2007 to 2011, $ 15,386`` risen to $ 81,570``

Total assets: $ 24.878`` risen to $ 116.371``

Total long-term obligations: $ 6,87`` raised to be $ 10,100``

Total liabilities: $ 10.347`` raised to be $ 39.756``

Total shareholders’ equity: $ 14,531`` raised to be $ 76,615``

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Conclusion

Net sales up by more than 4 times The net result manages to sevenfold up The result of the share rises to almost 700

percent The cash dividend of the stock is also

increasing almost 700 percent

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Total cash, cash equivalents and marketable securities to increase fivefold

Total assets increased to $ 116,371,000,000, to more than 4-fold

Total long-term obligations rise to $ 10,100,000,000

Total liabilities amounted to almost $ 40,000,000,000

but equity is also $ 76,615,000,000!

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MARKETING APPLE INC.

Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.

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Strategy behind the products Presents new products on big events Steve Jobs way in presenting was

special (copied by rivals) Premium strategy Ease of use https://

www.youtube.com/watch?v=aSj8GUZDuac

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How did Apple cross the Chasm

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What makes the different? Apple‘s strategy is focusing on only one

thing https://

www.youtube.com/watch?v=TtE6J0TXPNE

Evolutionary scale

Winner‘s podium

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What makes the different? Product families PC, smartphones, tablets,

weareables Unity in design, Identity in design, useing, CI Joining the majority no techfreaks, no

minorities

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Critics

vicious circle in useing other products (expensive to leave)

Create own ecology system Lock in costumers

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Content sources http

://www.foerderland.de/digitale-wirtschaft/netzwertig/news/artikel/high-tech-marketing-warum-apple-in-einer-anderen-liga-spielt/

https://blog.kissmetrics.com/7-strategies-apple-marketing/

http://www.marketingapple.com http://www.macnotes.de/2015/01/31/market

ing-psychologie-apple/

http://de.slideshare.net/Priyanka24290/apple-case-study-25589386

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Apple Case Study – Product Innovations

„The heart of Apple is its power to create products everyone wants to have.Including ists competitors.“ (Bruce Tognazzini)

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Apple Inc. Key Product and Service Portfolio:

- Computer Hardware- Phone Products & Services- Music Products & Services- Software Products & Computer Technologies- Wireless Connectivity & Networking- Internet Software & Services- Peripherals

Apple Case Study – Product Innovations

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Apple Case Study – Product Innovations

- Leading technology company in the world- Creating cuttung edge products- Constantly innovated with ist business model to respond market needs- Wants to deliver quality products and services- Customer centric- Needs of the user <-> not the demands of the technology- Value for customer + company

Apple Innovation

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Apple Case Study – Product Innovations

- Apple II- Unveiled 1977- First computer to really make it into homes

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Apple Case Study – Product Innovations

- Macintosh- Unveiled: 1984- First personal computer

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Apple Case Study – Product Innovations

- iMac & iBook- Unveiled: 1998/1999

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Apple Case Study – Product Innovations

- iTunes- Unveiled: 2001- Digital music revolution

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Apple Case Study – Product Innovations

- iPod- Unveiled: 2001- Easier to navigate and manage portable music

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Apple Case Study – Product Innovations

- iPhone- Unveiled: 2007- Cellphone + iPod + Web browser

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Video: Top 10 Innovations by Apple

Apple Case Study – Product Innovations

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Apple Case Study

https://www.youtube.com/watch?v=P-3chvOIbZo

http://www.icmrindia.org/casestudies/catalogue/Business%20Strategy/Innovation%20at%20Apple-Excerpts%201.htm#Product_Innovation

http://www.apple.com/

http://www.boston.com/business/technology/gallery/appleinnovations?pg=11

http://www.forbes.com/fdc/welcome_mjx.shtml

http://www.fastcompany.com/3039570/most-innovative-companies-2015/apple

http://bgr.com/2015/06/11/apple-innovation-google-copying/

http://www.telegraph.co.uk/technology/picture-galleries/6099399/Top-10-Apple-innovations.html

http://appleinnovation.blogspot.de/

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Equity ratio was 65.83 percent So Apple is in 2011 very well positioned The return on equity of more than 54 percent This is in business an incredible value

Overall, Apple is financially very well positioned and has taken a great development!!!

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APPLE - SERVICE

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Vorgehen bei Services

https://www.apple.com/de/support/contact/

Kißling, Naumann, Neumann, Wiegand, Volle 28https://getsupport.apple.com/GetproductgroupList.action

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Am Beispiel IPhone

https://getsupport.apple.com/Issues.action

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• Unkompliziert• Effizient• Zielführend

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Wichtige Links

https://www.apple.com/legal/sales-support/applecare/applecareplus/

https://www.apple.com/de/support/applecare/

https://www.apple.com/de/support/ http://store.apple.com/de/browse/home/

applecare

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Videos zum Service

Music-Streaming

Apple Music is now available to download as an iOS update, or on your Mac or PC, and thousands of people in 100 territories across the world can now take advantage of its three-month free trial before committing to paying a subscription fee.

http://www.telegraph.co.uk/technology/apple/11709519/Apple-music-four-key-facts-about-the-music-streaming-service.html

Bezahlen mit IPhone

"Apple's becoming very pervasive in consumer lives and that's what could take the stock to the next level," UBS's Steve Milunovich told CNBC's

http://www.cnbc.com/id/102432393

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5 Step‘s of Services

https://www.youtube.com/watch?v=GEhsoXxp-E4