CONTENT is the new

SEO

Your Customer is Your Algorithm

Marketing Deliver value first

Every customer has a choice, if you are not intrinsically giving them value, they will look for it

elsewhere.

- Write for humans - SEO Team=Customer

Listening Team

You Can’t Please All the People All the Time

Buyer PersonasGo Where They Go

- Do the research and make your content specific

- Pick the best publishing channel for that audience

Who is the best and most beneficial persona financially to

go after?

Better Together

SEO CONTENT

SEO Team + Content TeamPut the substance in SEO

- Common goals- Quality over quantity

Content is a long game. Spammy SEO won’t yield

lasting results.

Hire a Writer

It’s HardGet a professional

- Experience matters- Respect the processIf writing feels hard,

it’s because it IS hard.

Content Languages

CSLContent as a second language

- Videos- Infographics- Blogs- Podcasts- Emails

One piece of contentbecomes many pieces.

Show Me, Don’t Tell Me

Creekside Dental

Oral hygiene is fun!

Goal: Increase regional rankings organically (which matters most) for a wide variety of treatment options

Metrics are Sexy

Get That Data What is the goal of my

content marketing?

- Establish a baseline- Then establish

valuable metrics specific to your business

Your turn!No excuses. Talk.Seriously, Talk.

Q & A

Don’t Forget Your Bic in a Box