Content in a Zombie Apocalypse

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CONTENT IN A ZOMBIE APOCALYPSE @karenmcgrane

description

Karen McGrane's talk from Now What 2014.

Transcript of Content in a Zombie Apocalypse

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CONTENT IN A ZOMBIE APOCALYPSE

@karenmcgrane

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PRINT

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WEB

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MOBILE

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TABLETS

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SMART TV

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IN-CAR

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STAR TREK COMPUTER

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GOOGLE GLASS

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WATCHES

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STADIUM SCOREBOARDS

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DIGITAL SIGNAGE

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REFRIGERATOR

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TOAST

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CONTENT

EMAILINTRANET

SOCIAL MEDIA

MICROSITES

MOBILE WEBWEBSITE

PRINT

TABLET APPS

MOBILE APPS

BLOGS

SMART TV

IN-CARSYSTEMS

GOOGLE GLASS

DIGITAL SIGNAGE

DELICIOUSTOAST

WATCHES

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PROTECT OURSELVES

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TRUE SEPARATION OF CONTENT FROM FORM

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The future of content management systems is in their ability to

capture the content in a clean, presentation-independent way.

—Daniel Jacobson, Netflix

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THE WEB IS NOT A LASER PRINTER

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Imitating paper on a computer screen is like

tearing the wings off a 747 and using it as a bus on

the highway.

—Ted Nelson

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THE PAGE IS DEAD!NOW WHAT?

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BLOBS vs. CHUNKS

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STRUCTURED CONTENTSEMANTIC METADATACONTENT PACKAGESAUTHOR EXPERIENCE

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SEMANTIC METADATA

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Ethan Resnick, @studip101

Metadata is a love note to the future.

Metadata is the new art direction.

Jason Scott, @textfiles

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CONTENT PACKAGES

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A PACKAGE OF IMAGE CROPS

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TRUNCATION IS NOT A CONTENT STRATE…

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DON’T CREATE CONTENT FOR A SPECIFIC CONTEXT.

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AUTHOR EXPERIENCE

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They hate all the fields.

They say they wantMicrosoft Word.

WYSIWYG is what they understand.

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If I had asked people what they wanted, they would have

said faster horses.

—Not Henry Ford

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“Beautiful software, even for back-end users, is becoming an expectation.We’re moving in this direction because we now understand that better content management systems foster better content.

—Matt Thompson

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THE WEB ISN’T PRINT.

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THE WAY PEOPLE CREATE CONTENT HAS TO CHANGE.

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OUR FUTURE DEPENDS ON FIGHTING OFF THE ZOMBIES.