HOW TO RECYCLE (AND UPCYCLE) YOUR CONTENT OVER AND OVER AGAIN

CONTENT HEAVY LIFTING:

@meggo_costello

I LIFT WEIGHTSHI, I’M MEGAN

FOCUShttps://flic.kr/p/89hDcN

EFFICIENT &EFFECTIVE

https://flic.kr/p/nKfNnT

LONGEVITY

instagram.com/negharfonooni

RESULTS DRIVEN

https://flic.kr/p/AzLSz6

I ALSO LIFT CONTENT

UPCYCLE (ADDITIVE)

RECYCLE (DIVISIBLE)

https://contently.com/strategist/2016/01/26/additive-and-divisible-content-the-trick-thatll-double-your-content-success/

https://flic.kr/p/9JMmD3

Art by Dylan Moriarty

ADDITIVE BIG PICTURE THINKING

STARTED FROM THE TOP NOW I’M HERE: PUBLICATIONS

▸ Cover stories

▸ “Hero” stories:

▸ Profiles

▸ Long-form narratives

▸ Q&As

▸ Day-in-life

▸ Origins stories

▸ Sidebars

▸ So much more…

LET’S TRY SOMETHING NEW…

A CONTENT HERO: ART (?!)

CONTENT HEAVY LIFTING

WHAT I LEARNED

▸ Don’t forget print. Let it be your bird’s eye or your grounding force, or both.

▸ Set aside time, even small amounts, to think big — it can be an important piece of upcycling/recycling.

▸ Use art with intentionality to tell your story.

▸ Think deliberately about your artist/designer and their story.

▸ Use easy photo editing tools (Canva, Pablo) that even non-designers can use!

BE P&GHOW CAN WE TAKE THIS FARTHER?

https://www.pgeveryday.com/products-reviews

DIVISIBLE CONTENT

PRINT+WEB+EMAIL MARKETING + BEYOND

https://uwmadison.app.box.com/lsnewslettershttps://parent.wisc.edu/newsletter-story/initiative-helps-ls-students-chart-their-futures/

STARTED FROM THE BOTTOM NOW WE’RE HERE

PEOPLE: TAKING CONTENT BEYOND

http://host.madison.com/wsj/today-s-students-need-more-than-a-job-hunt/article_b857ec36-8d63-50c9-bd6f-3f5669bd6e56.html

CONTENT HEAVY LIFTING

WHAT I LEARNED

▸ Be P&G sometimes.

▸ Think divisibly about your message.

▸ Print + Web = always, right?

▸ Think people first.

▸ Share your content and leverage your hero’s network.

CONTENT —> MESSAGINGTHAT MOMENT WHEN…

CONTENT HEAVY LIFTING

PRESENTATIONS, TALKING POINTS, SPEECHES

▸ Rolling list of accomplishments

▸ Success metrics and data points

▸ Anecdotes and quotes

▸ Stories about people

http://photos.uc.wisc.edu/photos/21504/viewhttps://parent.wisc.edu/content/uploads/2015/08/parent_pgm_calendar_15-16.pdf

SO, FROM PRINT

TO EVENT COLLATERAL & MARKETING

Photo by: Bryce RichterArt by Dylan Moriarty

TO FUNDING PROPOSALS (AND MUCH MORE)

http://news.ls.wisc.edu/wp-content/uploads/2015/09/ls_ar_2015_FINAL.pdf

CONTENT HEAVY LIFTING

WHAT I LEARNED

▸ Upcycle beyond content to people, things, places, events — think big (with focus)!

▸ Keep a running list of accomplishments into your additive story.

▸ Freshen up your divisible elevator pitch.

LET SOME THINGS SURPRISE YOU

CONTENT HEAVY LIFTING

I DIDN’T PLAN THIS

CONTENT HEAVY LIFTING

http://www.ls.wisc.edu/documents/CI_e-update_4-6-15.pdf

http://www.ls.wisc.edu/careerinitiative-progress.html

OR THIS

THIS IS AWESOME

SO WE ASKED FOR CONTENT FROM THE COURSE

http://news.ls.wisc.edu/wp-content/uploads/2015/09/ls_ar_2015_FINAL.pdf

WISHING FOR DIVISIBLE CONTENT

SOME MISSED OPPORTUNITIES (STEAL THESE IDEAS)

▸ Guest posts on medium.com? Tumblr?

▸ Promoting Greg’s blog posts for social (who’s your star blogger? Social star? Networker?)

▸ Listicle content from our annual report or the new course: Steps that Matter, Choosing a Major, Fresh Advice

▸ social media promo?

▸ sharing with alumni network? (LinkedIn!)

▸ email marketing to students?

▸ Instavideo “Did you know?”

▸ So much more!

ADDITIVE SOCIAL CONTENTAND ALSO FUN STUFF

CONTENT HEAVY LIFTING

ADDITIVE CONTENT▸ Year in Review/Looking

Back

▸ Looking Ahead/What’s Next

▸ Asking our audience

STEAL THESE IDEAS

SOCIAL LOW HANGING FRUIT▸ #TBT

▸ Holidays

▸ ‘Best of’ on social/web

▸ ‘Click to Tweet’

▸ Boosting Facebook posts and using Facebook video

▸ Infographic of metrics of success

▸ Quoted/featured in the news

LIFT CONTENTUPCYCLE OR RECYCLE

THANK YOU!GET OUT THERE AND LIFT

@meggo_costello