Content Happens!

Mark KvammeSequoia Capital

Content Happens!Content Happens!

Remember These Guys?Remember These Guys?

They Brought Us the Flat File (IDMS)They Brought Us the Flat File (IDMS)

Accounting was the First ApplicationAccounting was the First Application

Then There Was Big BlueThen There Was Big Blue

Who Wrote the Relational Database White PaperWho Wrote the Relational Database White Paper

The RDBMS Market Began in 1982The RDBMS Market Began in 1982

Oracle’s First CustomersOracle’s First Customers

Establishing a Huge Software EcosystemEstablishing a Huge Software Ecosystem

Information andInformation andData ManagementData Management

ApplicationApplicationDevelopmentDevelopment

ApplicationApplicationLifecycleLifecycle

ManagementManagement

ApplicationApplicationDeploymentDeployment

ProgrammerProgrammerDevelopmentDevelopment

ToolsTools

InformationInformationAccess andAccess and

DeliveryDelivery

ERMERMApplicationsApplications

CRMCRMApplicationsApplications

SCMSCMApplicationsApplications

O/MO/MApplicationsApplications

Creating Large, Meaningful CompaniesCreating Large, Meaningful Companies











ToolsTools


DeliveryDelivery

And a Massive MarketAnd a Massive Market

0

20

40

60

80

100

120

140

2004 2005 2006 2007 2008 2009

AD&D Apps

$B

How Was It Possible?How Was It Possible?

ServerServer

Data ModelData Model RelationalRelational

Query LanguageQuery Language SQLSQL

What’s Next?

Only 10% of Corporate Info is in the DBOnly 10% of Corporate Info is in the DB

Data Content

90% is Content Hiding in the File System90% is Content Hiding in the File System

What’s The Content Data Model Today?What’s The Content Data Model Today?

ServerServer

Data ModelData Model

Query LanguageQuery Language

HTMLHTML

This is the Flat File All Over AgainThis is the Flat File All Over Again

Search is the First ApplicationSearch is the First Application

Human ClassificationHuman Classification

Algorithm ClassificationAlgorithm Classification

Search is Good at Finding DocumentsSearch is Good at Finding Documents

Doesn’t extract context or allow re-use

of content.

Need A Platform That Understands ContextNeed A Platform That Understands Context

Publishing is the First ApplicationPublishing is the First Application

RelationalRelationalHTMLHTML

How Will The Content Market Develop?How Will The Content Market Develop?

ServerServer



XMLXML

SQLSQL

SQL is a Force Fit for ContentSQL is a Force Fit for Content

BusinessBusinessApplicationApplication

SQLSQLDatabaseDatabaseSchemaSchema

DatabaseDatabase

Must Know Questions In AdvanceMust Know Questions In Advance

It Works Well When Schema is KnownIt Works Well When Schema is Known

Larger Opportunity When Schema is UnknownLarger Opportunity When Schema is Unknown

XQUERYXQUERY

XQUERYXQUERY


ServerServer



XMLXML

Oracle/IBM Use “Wrappers”Oracle/IBM Use “Wrappers”

XQUERYXQUERY

SQLSQL


ServerServer



XMLXML

XQUERYXQUERY

Mark Logic’s First CustomersMark Logic’s First Customers

DemosDemos

http://medbook.demo.marklogic.com/

http://paycheck.demo.marklogic.com/

http://rotunda.upress.virginia.edu:8100/dmde/

http://dmz-demo2.marklogic.com/




http://dmz-demo2.marklogic.com/





The Next Enterprise Software MarketThe Next Enterprise Software Market

Context of Content

Convert, Query, Manipulate, Render

Solve Real Problems in the Content Ecosystem.

Creating Tomorrows CompaniesCreating Tomorrows Companies











ToolsTools


DeliveryDelivery

[email protected]

Content Happens!

Documents

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