Content Curation for Learning – Beyond the Basics
Transcript of Content Curation for Learning – Beyond the Basics
Thurs, 12th October 2017, 12-1 PM, Sydney
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Content Curation for Learning –Beyond the Basics
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Introductions Activate Learning Solutions
Adslot
APA Group
Apria Healthcare
Blackboard Pty Ltd
BNZ
Capgemini
CBA
CCA
Chartered Accountants
ANZ
Churches of Christ in
Queensland
Citizens Advice
Coca-Cola amatil
Cochlear
Converjez
Dara-Oak Academic
Community
Department of Education
e3Learning
Efic
EY
Gai Reddin
GPC Asia Pacific
Health Infrastrcture
IAG
IECL
IP Australia
kineo
King & Wood Mallesons
Macquarie
Paul Boicovitis
Global Learning Senior
Content Curator
Telstra
Tim Dodd
Education Editor
Australian Financial Review
Jeevan Joshi
Producer & Founder
CapabilityCafé /LearningCafe
Consultant - LearnD
MEndocino County Office of Education
Nationwide Insurance
new york institute of technology
News Corp (News Xtend)
Nous
NSW Department of Education
Optus
Pacific National
Pemex
Pernod Ricard
Pernod Ricard Winemakers
Personalised Learning Solutions
Qantas
QBE
Qudos Bank
Queensland Urban Utilities
RFDS
Siemens Pte Ltd
simPRO
Skillsoft
Suncorp
Sydney Water
Taronga Conservation Society
Australia
TCGRx
Telstra
Thiess
Transport Accident Commission
usaa
UST
Westpac
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Content Curation for Learning
1 day workshop
JEEVAN JOSHI
Producer at LearningCafe & CapabilityCafe
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Volume of Information is Increasing
Half Life of Knowledge Decreasing
Complexity Increasing
Fewer Employees
Transient Workforce
Knowledge Work
Increasing
More Learning
Quantity & Frequency
8
Disruption of
Business Model
Proactive & Rapid Learning
Others ?
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• Content Curation is a new addition
to L&D skill set. Not included in
L&D education.
• LMS platforms are only now
adding content curation abilities
• Coursera or attend 1 day
LearningCafe course.
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Down from
89%
In 2016
• Signs of disillusionment after hype
?
• Outsourcing should be considers
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• Content Curation is a new addition
to L&D skill set.
• Not included in the L&D education
• Coursera or attend 1 day
LearningCafe course.
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• Business requirements & priorities
which may change every week
• Needs personalisation
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• Need a platform
where this is easy.
Does your LMS
make it possible.
• Easily done by
Google Analytics
Case Study
Jeevan’s Curated Weekly Business Podcasts
14Subscribe - http://bit.ly/jjpodcasts
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Stage 1- Build
• Develop curation process
• Start community
• Set up tech
Stage 2 -Grow
• Higher volumes
• More automation
Stage 3 – Scale
?
Aggregation Podcast Apps /30 Nos + RSS / 50 no's +Automated using AI
Selection Manual 50% automated 50
Manual
80% automated 20%
manual to find outliers
Contextualisation Manual Mostly manual.
Crowdsourcing,
Editorial team of SMEs
Sharing LinkedIn, Newsletter,
+ web site
100 subscribers1000 subscribers
Known brand
?
Stage 1 – Build
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Aggregation Selection Contextualise Share
Courses
Blogs
Internal
Social
Media
Curation
Pick best
content
Add knowledge,
comments, tags
Find, organise
content
Business & Learning
Needs
45 + Podcasts
Established +
Independent
Harvard
NPR (3)
ABC (3)
Wharton
Fin Times (4)
99% Invisible
BBC
McKinsey
Machine Human Human Machine
Aggregation
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Criteria
- Credibility and history
- Original Content
- Evidence or research
based
- Outliers and balanced
view
- In depth treatment –
At least 15 mins
podcast
Technology – 75%
Human – 25%
Overcast
SoundCloud
iTunes
Selection
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Listen to 30 plus podcasts per week
Shortlist 9
Select 5
10 hours per
week
Listen again
• Value
• Engagement
• Topical
• Needs at least a
3.5 rating
Contextualise
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Rating
Own
assessment
Audience
Easy
access
Share
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Phase 1 - Implemented
Emailer
Phase 2 – In progress
Web Site
Phase 3 - Plan
Podcast (about podcasts)
May need a mix of approaches
IT Skills
Generic Management
Business Priorities
Specialised Knowledge
Aggregate information &
knowledge on internet
Information based on key
words and roles
Content Context
Appro
ach
Automate
Humanise
Generic Specific
Curated Content
Vendors Skillsoft, Lynda, Degreed
etc
RSS Feed to intranet
Internal Content
Curation using
SMEs, Editors etc
Personalised
Automated Feeds
$$$
$ $
$$$$
Your current tech
could give you a big
win
$
Integrate with intranet
for quick win
Great for generic
content but wont
provide for specific
needs
Can provide real
value add or can be
waste of money on
how it is set up
PAUL BOICOVITIS
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Global Learning Senior Content Curator at Telstra
My 7 lessons for
drinking from the fire
hose
Contextualise
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Lessons Learnt
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Know why you’re curating
Know where you’re curating
Know what you’re curating
Inform your audience
Engage your audience
Be prepared to Create
Empower your learners
TIM DODD
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Education Editor at Australian Financial Review
Where do journalists get information from?
•Know what’s happening
•Read/watch the news
•Social media
•Wire stories
•Unsolicited information (emails/phone
calls)
•Interviews
•Direct observation
•Other people’s research
•Our own research
What information do we look for?
•Things which people don’t know
•Things that people don’t want you
to know
•New ways of thinking about what
we know
•Joining the dots
•Synthesis
•To effectively present new
information we give it context
within what is already known
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How do we structure
a news story?
Simplest form
•Who?
•What?
•Why?
•When?
•Where? More sophisticated
•What happened?
•Why is it important?
•What is the context?
•What is the reaction?
•What happens next?
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Make it compelling
Tell a story....
•Unfold information in a logical
order
•Tread the fine line between
simple and simplistic
•Use examples where it helps to
grasp a concept
•Above all – clarity Make it ‘sticky’
•Stir emotions•Sympathy, outrage, wonder,
envy
•Utilise self interest
•Pique curiosity
Curate vs Create
Curation
•Web ‘rip off’ stories
•‘Rewrite’ stories
•Straightforward ‘fact only’
stories
Creation
•Investigative journalism
•Long-form journalism
•Column writing
Comparing Journalism and L&D
Parallels
• Aim to impart information which people will retain
• Tell it simple, time is valuable
• Focus on the most important
• Challenge of condensing many sources
Differences
• L&D is usually more complex and detailed
• L&D goes further, e.g. aims to change behaviour
• L&D works from the existing corpus of knowledge
• The best journalism aims to tell something new within the context of what is already known
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