Content Creation - The Infographic Way
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Transcript of Content Creation - The Infographic Way
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“The public’s collapsing attention span has given rise to a
relatively new content format: the infographic.
Infographics – a visual representation of complex data – have emerged as one of the most popular and shareable forms of social content.”
Robin Richards, Information Design Director at the creative
firm JESS3
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a staggering statistic
‘the growth of infographics on the Web’
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Why Create INFOGRAPHICS?
• Easily understood
• Easily sharable
• Cater to a learning style
Takes fraction of the time to read, absorb and understand the information
65% of people are visual learners
the human brain processes visual information about 60,000 times faster than text.
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A Strategic APPROACH TO INFOGRAPHICS
Static dynamic interactive
INFOGRAPHIC Formats
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static INFOGRAPHIC
and versatile format
For utilizing
Information design
Most Prevalent
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static INFOGRAPHIC
Editorial
Brand centric
2 primary b2b marketing applications
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Editorial content - objectives
• Editorial
• virality
Content to establish the brand as a thought leader and an expert in the
industry
Creating viral impact, providing brand exposure and generating high volume
traffic
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Brand centric content - objectives
The viewer is provided with
an explanation of the
business/campaign and/or
the communication of its
values
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dynamic INFOGRAPHIC
Adding sound and movement
Brings the
Infographic to life
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interactive INFOGRAPHIC
A customized exploration for the viewer
Allows for visualization
Of multiple layers of data
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So, what makes a killer INFOGRAPHIC?
Sensible info+graphics that leave the
user informed and delighted
utility
attractivenesscredibility
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Hang on …there are just a few things to remember
Keep It Simple
Ideas rule
Break up complex ideas, concepts or
processes
Its not just about skill or art. Conveying information effectively is the key
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Also …
Tell A story
Make sharing
easy
What is the objective? Bring it out through a story
Use a Creative Commons license to make it easy for people to share infographics on their blogs and websites.
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Return On Infographics (r.o.i)Adding Value to
business
Brand visibility
indicators
conversation
Business opportunity
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What are your thoughts about the use of infographics for business?
Have you used infographics to share information or knowledge?
How did you measure the results?