Content creation, reuse, and publishing to everyone on every device (WritersUA)

09:28

Bernard Aschwanden

www.publ ishingsmarter.combernard@publ ishingsmarter.com

http:/ /www.sl ideshare.net/Publ ishingSmarter/content-creat ion-reuse-and-publ ishing-to -everyone-

on-every-device

Content Creation, Reuse, and Publishing to Everyone on Every

Device!1

@aschwanden4stc

09:28

View the slide deck (type all hyphens)

@aschwanden4stc

2

http://www.slideshare.net/PublishingSmarter/content-creation-reuse-and-publishing-to-everyone-on-every-device-writersua

09:28@aschwanden4stc

3

About this session

Timing is everything.It's crucial to quickly create content for multiple

audiences, manage reuse effectively, and publish to an audience that needs: the right information at the right time in the right format

You can follow up and in a hands-on way you: create content for multiple audiences in seconds generate dynamic HTML5 content do so at the click of a button


4

About your speaker

Publishing Smarter: President

Content strategist, author, publishing technologies expert, and geek-enough

Certified Technical Trainer DITA Content management Topic-based writing

STC Past President (www.stc.org)

http://www.stc.org/

09:28

And thank you to many…

@aschwanden4stc

5

www.adobe.comwww.writersua.comYou for attending

http://www.adobe.com/

http://www.writersua.com/


6

Standard disclaimer

In the interest of brevity I will make some blanket statements to keep it simple

It’s not all 100% “the truth”, but I’ll stay close

Some content is intentionally silly

Purists may complain And they are wrong! (except when they are

right)

09:28

Where we are going

@aschwanden4stc

7

Overall goal

09:28

We are going to create

@aschwanden4stc

8

Content for 2 products (Word, FrameMaker) Allow users to self-select content for either product

(you can expand the idea to audiences, platforms, or whatever mix you need).

Make it easy for authors to create, edit, publishCreate custom PDF outputCreate “beyond custom” HTML5 output

09:28

When we are done

@aschwanden4stc

9

You will have one “source” file with your content

You will have conditionalized for the productYou will have the ability to publish to HTML5

Let the audience choose their content, at a click/tap of the screen

Apply the same ideas to tables, images, etc

09:28

Aesop’s Fables

@aschwanden4stc #AdobeTCS

10

To set the mood

09:28@aschwanden4stc #AdobeTCS

11

09:28

12

Custom content for the audience type


Some people need to be guided and asked questions

Others need to have the lesson taught “right now”

09:28

13

The audience may have preferences


Not everyone likes ants and grasshoppers

Of course, bunnies and eagles aren’t the only option either

09:28

14

Custom content for the audience


In all cases, make it easyGive them what they really wantWin them over

Let’s explore a basic example

09:28

Open a doc with conditional content

@aschwanden4stc

15

09:28

Select File > Publish

@aschwanden4stc

16

09:28

Open a Settings file (if required)

@aschwanden4stc

17

09:28

Double click Responsive HTML5

@aschwanden4stc

18

09:28

Play with the output

@aschwanden4stc

19

Explore the combinationsSee only the “cutesy wootsey animal” versionOr only the “itsy bitsy insects” version

Or whatever combination you want/need


20


21


22

09:28

Hands-on ideas for those with Adobe FrameMaker 2015…

… which you can download for free from www.adobe.com

@aschwanden4stc

23

Super quick demo

@aschwanden4stc 09:28

24

With as l i tt le effort as possible

Create initial content

09:28

CREATE 1. File > New > Document 2. Portrait

@aschwanden4stc

25

12

09:28

1. Set Author workspace (2. Reset if needed)

@aschwanden4stc

26

1

2

09:28

Type some text

@aschwanden4stc

27

Working with Microsoft Word¶Content is created in documents. Anything you create can be formatted. Once content is created it can be edited, saved, printed, closed, and re-opened.¶As part of the Microsoft Office set of tools Word enhances your productivity when it comes to creating content that delivers a powerful message.¶

09:28

Something similar to this…

@aschwanden4stc

28


09:28


1. Click in title 2. Apply Title (may need to scroll)

@aschwanden4stc

29

12

09:28

Title reformats (bold/center/space)

@aschwanden4stc

30


09:28

1. File > Save As 2. Select a location

@aschwanden4stc

31

12

09:28

1. Name the file OfficeNotes.fm 2. Click Save

@aschwanden4stc

32

1 2

09:28

If you were to publish now

@aschwanden4stc

33

The content could be used to create PDF or HTML5

However, it’s all the same content every timeYour audience always sees/reads the same

thing


34

Setting up text that needs to be audience specific

Updating the content

09:28

Edit content

@aschwanden4stc

35

Edit/add the following text to include FrameMaker related content (format to show “new” content)Working with Microsoft WordAdobe FrameMaker¶Content is created in documents. Anything you create can be formatted. Once content is created it can be edited, saved, printed, closed, and re-opened.¶As part of the Microsoft Office set of toolsAdobe Technical Communication Suite WordFrameMaker enhances your productivity when it comes to creating content that delivers a powerful message.¶With FrameMaker you can create audience specific info!¶

09:28

Updated content with mixed products

@aschwanden4stc

36

Working with Microsoft WordAdobe FrameMaker¶

Content is created in documents. Anything you create can be formatted. Once content is created it can be edited, saved, printed, closed, and re-opened.¶As part of the Microsoft Office set of toolsAdobe Technical Communication Suite WordFrameMaker enhances your productivity when it comes to creating content that delivers a powerful message.¶With FrameMaker you can create audience specific info! ¶


37

We have “out-of-the-box” content in a default templates. Let’s build

some basic conditions (MS and Adobe)

NOTE: This is l ikely a ONE TIME thing

Create conditions

09:28

1. Select Special > Conditional Text > Conditional Tags

@aschwanden4stc

38

1

Result: This tab opens.

09:28

1. Click Create New Tag

@aschwanden4stc

39

1

09:28

1. Name it Adobe 2. Color is Red 3. Create

@aschwanden4stc

40

1

23

09:28

1. Name it Microsoft 2. Blue 3. Create

@aschwanden4stc

41

1

23

09:28

Two new conditions (+ default Comment)

@aschwanden4stc

42


43

I f our templates have conditions, as authors we just apply them

NOTE: This is l ikely the real world

Apply conditions

09:28

1. In the title, select Microsoft Word

@aschwanden4stc

44

1

09:28

1. Select Microsoft in state 2. Click Apply

@aschwanden4stc

45

1

2

09:28

Select Adobe FrameMaker and set state

@aschwanden4stc

46

2

3

1

09:28

Condition should appear as seen here

@aschwanden4stc

47


48

Working within FrameMakerto create PDF

NOTE: This has some issues

Show and hide conditions

09:28

1. File > Save As PDF 2. Name the file 3. Save

@aschwanden4stc

49

2 3

09:28

If required, set Standard as your format

@aschwanden4stc

50

1

2

3

09:28

Resulting PDF has all content

@aschwanden4stc

51

09:28

Back in FrameMaker… Click Show/Hide

@aschwanden4stc

52

1This tab opens.

09:28

1. Show as Condition 2. Double click Adobe

@aschwanden4stc

53

2

1

09:28

1. Click Apply 2. Review content

@aschwanden4stc

54

1

2

09:28

Net result

@aschwanden4stc

55

Adobe content in the title is hidden and a marker inserted

You could now File > Save As PDF and share a copy

HOWEVER, this means manual work to create and share TWO versions of a PDF document. That’s the nature of a static document…

You would also need to always toggle to the correct text

So let’s talk reset and talk about Dynamic HTML5

09:28

1. Show All content 2. Apply

@aschwanden4stc

56

1

2

3

09:28

1. Save the content 2. File > Publish

@aschwanden4stc

57

2

This tab opens.


58

Let the audience pick

NOTE: This is where it gets good

Publish dynamic content

09:28

What default Responsive HTML5 looks like

@aschwanden4stc

59

09:28

It’s responsive. Recognizes devices.

@aschwanden4stc

60

09:28

Let’s build some impressive output

@aschwanden4stc

61

1

2

09:28@aschwanden4stc 62

2

1

3

09:28

1. Type Software in Title 2. Click New Group

@aschwanden4stc

63

2

1

09:28

1. Type Vendor 2. Click Add Criteria

@aschwanden4stc

64

1

2

09:28

1. Select Adobe 2. Click OK

@aschwanden4stc

65

1

2

09:28

1. Review 2. Click Add Criteria

@aschwanden4stc

66

1

2

09:28

1. Select Microsoft 2. Click OK

@aschwanden4stc

67

1

2

09:28

1. Deselect Allow Multiple 2. Click Save

@aschwanden4stc

68

1

2

09:28

1. Completed setup 2. Click Save and Close

@aschwanden4stc

69

12

09:28

1. Name this ConditionalContent 2. Click Save

@aschwanden4stc

70

1 2


71

The init ial setup has been completed, now we can work l ike

authors

Template work is done, publish

09:28

72

1. Double click Responsive HTML5. That’s it.

@aschwanden4stc

1

09:28

Wait for the conversion

@aschwanden4stc

73

09:28

1. Click View Output

@aschwanden4stc

74

1

09:28

1. Click Filter 2. Review title

@aschwanden4stc

75

1

2

09:28

Toggle Adobe/Microsoft

@aschwanden4stc

76

12

09:28

Continue to apply conditions and publish, testing the output

@aschwanden4stc

77

Next steps

09:28

Update source content (apply conditions)

@aschwanden4stc

78

09:28

Save and republish

@aschwanden4stc

79

1

09:28

Initial HTML with all content

@aschwanden4stc

80

09:28

Show just Microsoft

@aschwanden4stc

81

09:28

Possibilities via Adobe FrameMaker

@aschwanden4stc

82

09:28

Audience driven, device aware, HTML5!

@aschwanden4stc

83


84

Summing up the discussion,and options to continue it.

Conclusion and contact

09:28

What we have done

@aschwanden4stc

85

Content for a mix of productsDeliver with (or without) comments to

reviewersDevelop for multiple products (Word,

FrameMaker) Allow users to view content for multiple products,

audiences, platforms, and do it in one source through self-selection

Make it easy to create, edit, review, publishCreate custom PDF outputCreate “beyond custom” HTML5 output


86

What Publishing Smarter helps you do

09:28

View the slide deck (type all hyphens)

@aschwanden4stc

87

http://www.slideshare.net/PublishingSmarter/content-creation-reuse-and-publishing-to-everyone-on-every-device-writersua


88

Follow up contact information

905 833 8448 (Eastern Time)

[email protected]

www.linkedin.com/in/bernardaschwanden

@aschwanden4stc

www.publishingsmarter.com

Content creation, reuse, and publishing to everyone on every device (WritersUA)

Education

Transcript of Content creation, reuse, and publishing to everyone on every device (WritersUA)