Content Creation Process
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Transcript of Content Creation Process
@SUJANPATELI’m the founder of
Web Profits, a growth
marketing agency & managing
partner at Ramp Ventures,
SaaS tools for sales &
marketers
In 2016 my content drove8.5 million pageviews
2630 backlinks
377 consulting leads
7892 trial to my SaaS businesses
1 book deal with the largest publisher
Content Strategist6 5 K / Y E A R
Content Marketing Team
Researcher/Editor5 5 K / Y E A R
Copy & Paster2 0 K / Y E A R
Advertising1 8 K / Y E A R
Outsourced Design/Dev4 0 K / Y E A R
Content Promoter4 0 K / Y E A R
Research1. Study competition
2. Find top keywords in your industry
3. Validate demand
4. Look on forums, FB Groups, Quora for questions
5. Look for content gaps
Ideation1. Freestorming
2. Associative brainstorming (aka content circles)
3. Write about your customer's problems
4. Ask your audience
5. Zoom in or out of a popular article
http://sujanpatel.com/contentmarketing/brainstormingexercises/
OutlineCreate an outline with the 3-5 key points of the
article. Outlining often helps weed out bad ideas.
Add promotional elements 1. Include quotes from influencers
2. Reference data/stats/survey/research
3. Add click to tweet
Add mixed media1. Embed videos
2. Embed instagram images
3. Embed slideshares
4. Add infographics/micrographics
5. Use gifs
Advertise your content1. Launch Facebooks Ads
- Use customer audience
- Use lookalike audience
- Mobile Audience network has low cost clicks
2. Outbrain
3. Quuu Promote
Email1. Send your content to your email list
2. Email everyone included in the article
3. Pitch your content to email newsletters in your
industry