Content, Capability and Culture
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Transcript of Content, Capability and Culture
![Page 1: Content, Capability and Culture](https://reader034.fdocuments.in/reader034/viewer/2022052401/55c1a747bb61ebd1268b465c/html5/thumbnails/1.jpg)
@alexjbarker
CONTENT, CAPABILITY& CULTURE
SUMMER PARTY
![Page 2: Content, Capability and Culture](https://reader034.fdocuments.in/reader034/viewer/2022052401/55c1a747bb61ebd1268b465c/html5/thumbnails/2.jpg)
UCD APPROACH BECOMING ESTABLISHED
![Page 3: Content, Capability and Culture](https://reader034.fdocuments.in/reader034/viewer/2022052401/55c1a747bb61ebd1268b465c/html5/thumbnails/3.jpg)
![Page 4: Content, Capability and Culture](https://reader034.fdocuments.in/reader034/viewer/2022052401/55c1a747bb61ebd1268b465c/html5/thumbnails/4.jpg)
![Page 5: Content, Capability and Culture](https://reader034.fdocuments.in/reader034/viewer/2022052401/55c1a747bb61ebd1268b465c/html5/thumbnails/5.jpg)
A show of hands:
Who has conducted research with their users in the past year?
![Page 6: Content, Capability and Culture](https://reader034.fdocuments.in/reader034/viewer/2022052401/55c1a747bb61ebd1268b465c/html5/thumbnails/6.jpg)
BUT CONTENT IS OFTEN AN AFTERTHOUGHT
![Page 7: Content, Capability and Culture](https://reader034.fdocuments.in/reader034/viewer/2022052401/55c1a747bb61ebd1268b465c/html5/thumbnails/7.jpg)
YOUR WEBSITE - HOUSE OR GARDEN?
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Another show of hands:
Who regularly plans and produces content prioritised by audience
(persona) need?
![Page 9: Content, Capability and Culture](https://reader034.fdocuments.in/reader034/viewer/2022052401/55c1a747bb61ebd1268b465c/html5/thumbnails/9.jpg)
Yet another show of hands:
Who has conducted internal research to access the skills and capacity of
their staff in the past year?
![Page 10: Content, Capability and Culture](https://reader034.fdocuments.in/reader034/viewer/2022052401/55c1a747bb61ebd1268b465c/html5/thumbnails/10.jpg)
CULTURE
EXPERIENCE
CAPABILITY
Content
![Page 11: Content, Capability and Culture](https://reader034.fdocuments.in/reader034/viewer/2022052401/55c1a747bb61ebd1268b465c/html5/thumbnails/11.jpg)
CREATE RELEVANT, OPTIMISED CONTENT
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CREATE RELEVANT, OPTIMISED CONTENT
CAPABILITIES
Content auditsSkills audits
Workflow designJob descriptions
Training & knowledge share
![Page 13: Content, Capability and Culture](https://reader034.fdocuments.in/reader034/viewer/2022052401/55c1a747bb61ebd1268b465c/html5/thumbnails/13.jpg)
CREATE RELEVANT, OPTIMISED CONTENT
CAPABILITIES
Tools & guidelines for:Content planning
Content productionTone-of-voiceSocial media
![Page 14: Content, Capability and Culture](https://reader034.fdocuments.in/reader034/viewer/2022052401/55c1a747bb61ebd1268b465c/html5/thumbnails/14.jpg)
CREATE RELEVANT, OPTIMISED CONTENT
CULTURE
Consistency:Governance & comms
user-led, digital-first principlesCommissioning processMeasuring performance
![Page 15: Content, Capability and Culture](https://reader034.fdocuments.in/reader034/viewer/2022052401/55c1a747bb61ebd1268b465c/html5/thumbnails/15.jpg)
CREATE RELEVANT, OPTIMISED CONTENT
CULTURE
Change environment:Display outputs in the workplace
Top tips / How to desk-dropsInter-team collaboration
Intranet resources re-prioritised
![Page 16: Content, Capability and Culture](https://reader034.fdocuments.in/reader034/viewer/2022052401/55c1a747bb61ebd1268b465c/html5/thumbnails/16.jpg)
IT’S A LIVING BREATHING THING
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THANKS
@alexjbarker