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Content and Coding are not Commodities
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Content && Coding != Commodities @ SXSW March 11, 2012 Monday, March 12, 2012
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Geeks see code as art and content as stuff. Journalists see code as stuff and content as the art. Geeks may say "provide me content" while journalists are like "build this site." With that kind of attitudes, it's hard to get buy-in from the other side and why the web is plagued by low-quality aggregators or clunky news sites. What coders and journalists should understand: they have more in common than not. Both sides are motivated by their craft and a desire to feel that an audience is experiencing their work, whether though prose or programming. Coders and writers are not interchangeable, that great talent can be an order of magnitude more effective than mediocre talent. Though discussions of case studies and mistakes, this panel will explain from both the journalists' and the programmers' perspectives how to speak a language they will understand. Successful projects form partnerships with advice and consultation from the earliest stages, rather than as an afterthought.
Transcript of Content and Coding are not Commodities
Content && Coding != Commodities
@ SXSW March 11, 2012
Monday, March 12, 2012
Ben Balter (@benbalter)• Hacks/Hacker & White HouseJennifer 8. Lee (@jenny8lee) • Hacks/Hackers
Raju Narisetti (@rajunarisetti) • The Wall Street JournalAndrei Scheinkman (@ascheink)• The Huffington Post
Monday, March 12, 2012
Monday, March 12, 2012
— Problem —Coders see content as
“stuff” and code as “art.” Whereas creators see code as “stuff” and content as “art.”
Monday, March 12, 2012
Monday, March 12, 2012
Programmers and journalists are not interchangeable.
Monday, March 12, 2012
Monday, March 12, 2012
A great journalist or programmer can be have 10x the impact of
a mediocre one.
Monday, March 12, 2012
Monday, March 12, 2012
Monday, March 12, 2012
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Monday, March 12, 2012
Then you click through...
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Monday, March 12, 2012
Why?
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On the Web vs.
Of the Web.
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But...
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Monday, March 12, 2012
Both want to work with smart people
on interesting problems that have impact.
Monday, March 12, 2012
Our Hack and Hacker
Manifesto
Monday, March 12, 2012
Coders and creators are not short-order chefs.
Monday, March 12, 2012
As leaders of the Hacks/Hackers group, I figured you might be able to help me track down a developer with a bit of time to do a fun journalism project…
Monday, March 12, 2012
As leaders of the Hacks/Hackers group, I figured you might be able to help me track down a developer with a bit of time to do a fun journalism project…
As leaders of the Hacks/Hackers group, I figured you might be able to help me track down a developer with a bit of time to do a fun journalism project… this month.
Monday, March 12, 2012
Don’t just give orders.
Monday, March 12, 2012
As leaders of the Hacks/Hackers group, I figured you might be able to help me track down a developer with a bit of time to do a fun journalism project…
Monday, March 12, 2012
As leaders of the Hacks/Hackers group, I figured you might be able to help me track down a developer with a bit of time to do a fun journalism project…
A front end developer is needed for an interesting video project by Sii Media, a new video journalism startup founded by Saul Hansell,. The task is to make a working demo of an innovative interactive video newscast format. Skills required are HTML, Javascript (including modifying an existing HTML5 video player), and creating a very simple Web front end to our back-end CMS using API calls. The overall work is probably one person-week of time or so for a good developer, and this needs to be completed before the end of February. Anyone interested should contact [email protected].
Monday, March 12, 2012
Collaboration is key.
Monday, March 12, 2012
Talk in terms of problems. Don’t just assign your solutions.
Monday, March 12, 2012
Monday, March 12, 2012
We need new vocabulary for these roles.
Monday, March 12, 2012
Understand the creative mind of a coder.
Monday, March 12, 2012
Speak in a language that motivates writers and creators.
Monday, March 12, 2012
We hate the term“CMS.”
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Content is not something to be “managed.”
Monday, March 12, 2012
“It reduces the heart and soul of journalism — stories, photos, graphics,
the news — into generic ‘content,’ something akin to the unidentifiable
filling in a Twinkie. Ick.”
— Washington Post Ombudsman
Monday, March 12, 2012
Scale can come from quality and not just quantity.
Monday, March 12, 2012
Where you sit matters (geographically and organizationally)
Monday, March 12, 2012
Acknowledge contribution.
Monday, March 12, 2012
What are you solving for the user?
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Think about things from the user’s perspective.
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