Prioritizing in making decisions Lesson 6. Prioritizing in making decisions 1.Making time count.
Content 3.0: Making Great Decisions
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content 3.0 Making great decisions Laura Creekmore @lauracreekmore
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Transcript of Content 3.0: Making Great Decisions
content 3.0 Making great decisions
Laura Creekmore @lauracreekmore
Content 0.0
Write 1.
publish 2.
congratulationshttps://www.flickr.com/photos/adoseofshipboy/
hello world
Content 1.0
Write 1.
Proof 2.
publish 3.
congratulationshttps://www.flickr.com/photos/adoseofshipboy/
hello, world!
Content 1.1
Write 1.
Proof 2.
publish into already formatted design which may or may not have taken
reality into account
3.
congratulationshttps://www.flickr.com/photos/adoseofshipboy/
HEL- LO, WORLD!
PURRFECTCATS.COM
Here comes more about cats.
HELLO, WORLD!PURRFECTCATS.COM
Here comes more about cats.
Content 2.0
Research 1.
get specific 2.
messaging 3.
Write content 4.
Proof 5.
publish into a well-thought out design that aligns perfectly with your
content and your goals
6.
congratulationshttps://www.flickr.com/photos/adoseofshipboy/
analyze 7.
$$$spendy
HELLO, WORLD!PURRFECTCATS.COM
Here comes more about cats.
Content 3.0
Money message
mechanics
$$$MONEY MONEY MONNNEY
MONNNNNNEY
get real$$$
Content as an expense
Count it up
A percent of your ongoing audience research.
Content as an expense
Count it up
Time to come up with the idea
Content as an expense
Count it up
Time to create one asset.
Content as an expense
Count it up
How many people are involved, for how long? How much/hour?
Content as an expense
Count it up
Time/cost for content structure creation and maintenance.
Content as an expense
Count it up
A percent of any budget you have: Biennial hardware upgrades. Training/travel. Paper clips. Snacks. Everything.
Content as an expense
Count it up
Time/cost for every person who needs to approve.
Content as an expense
Count it up
How often will we need to review this?
Content as an expense
Count it up
= A lot more than you or your finance team realized
Content as an Asset
DEMONSTRATE THE VALUE
Test to demonstrate effectiveness.
Content as an Asset
DEMONSTRATE THE VALUE
Cost per customer
Content as an Asset
DEMONSTRATE THE VALUE
Cost if it’s gone
Content as an Asset
DEMONSTRATE THE VALUE
Savings elsewhere
Content as an Asset
DEMONSTRATE THE VALUE
Improved customer relationship
Content as an Asset
DEMONSTRATE THE VALUE
Decision value
Content as an Asset
DEMONSTRATE THE VALUE
= A lot more than you might have thought.
message
Creative Commons 3.0 by Icons8
audience
Adults should engage in moderate exercise for 30 minutes or more
at least 5x/week.
You should engage in moderate exercise for 30 minutes or more
at least 5x/week.
For many people, taking a 30-minute walk
5 days a week is an easy way to get exercise.
Take a 30-minute walk 5 days this week.
Take a 30-minute walk today.
When will you take a 30-minute walk today?
______________________
Post a photo on Facebook from your walk today.
message
Creative Commons 3.0 by Icons8
mechanics
Creative Commons 3.0 by Freepik
building a mechanical model
Style Guide
Structured content
voicecharacter
limits
channel appropriate
Enjoyable
review schedule
governance plan
Content 3.0
Money message
mechanics
