Contemporary Strategic Management Assignment Criteria Sheet
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Transcript of Contemporary Strategic Management Assignment Criteria Sheet
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7/28/2019 Contemporary Strategic Management Assignment Criteria Sheet
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Post Graduate Diploma in ManagementContemporary Strategic ManagementAssignment Criteria Sheet
nstitute of Commercial Management, ICM House, Castleman Way, Ringwood, Hampshire, BH24 3BA. England.
el: +44 (0) 1202 490555 Email: [email protected] Website: www.icm.ac.uk
Student Name: ICM Student Number:Centre Name: ICM Centre Number:Assignment Brief: In no more than 4,000 words provide a formal Strategic Management report to your manager addressing the
assignment brief.
LearningOutcomes:
1. Critically evaluate and apply strategic management concepts, tools and techniques
2. Apply independent learning and research to strategic problem definition and resolution
3. Critically evaluate alternative theories and approaches to strategic business problems
4. Identify and critically appraise alternative strategies and their implementation
MarkingScheme:
Grade A Distinction 70% and above Grade B Credit 60% to 69% Examiner: JCGrade C Pass 50% to 59% Grade D Marginal Pass 40% - 49% Marks: /100Grade F Fail 39% and under Final Grade:
Please find below a table that indicates the relevant marks available for each section of your assignment. The maximum marks
awarded are shown in brackets ( ).
Section One: Strategic Analysis of the chosen company - (2,500 word guide) 50
Relevant use of several analytical techniques from: SWOT, PESTLE, 5-Forces, Value Chain,BCG, Balanced Scorecard, Stakeholder Matrix, Financial Ratios, Generic Strategies, 7-S Model,
etc. (30)
Discussion on what these frameworks are suggesting about the current situation, performanceand ability of the chosen company to compete effectively currently and in the future. (10)
Justification of THREE possible FUTURE strategies using Ansoffs Matrix or similar. (10)Section Two: Strategic Choice and Implementation - (1,500 word guide) 40
Critical evaluation and discussion of the THREE alternative future strategies using relevantcriteria such as SFA, EFE or similar. Highlight, select and JUSTIFY the best ONE. (15)
Discussion and appraise each of the implementation stages in reasonable detail withjustification, where necessary, and associated timescales. (15)
Overall Strategic Management report findings and summary for chosen company. (10)Presentation and Coherence: 10
The final report should be well written and reflect accurate proofreading with no grammatical,syntactic, spelling or typographical errors. The style of writing is consistent throughout and thereport represents a coherent, integrated and holistic study. (10)
Examiner Comments:
