The Listening Experiment

Objective

• Monitor existing social media streams to learn more about our online audience

The Tools

• SOCIAL MENTION, GOOGLE READER, TWITTER and QWITTER were used to LISTEN

Audience

Jewish Individuals/Enthusiasts

Arts/Cultural Institutions

Tourists

Photographers

Families

Arts/Cultural Enthusiasts

Press

Jewish Institutions

1,009 friends

1,212 followers

320 group submissions

Students

NATIONAL & LOCAL

Integrating Social Media into the Overall Marketing Plan

Print

eBlast

PR

Facebook Video

Twitter

#link

Blog

Key Learnings

• We’re in the Club!

Key Learnings

Key Learnings

• Don’t look desperate

Doesn’t this event look fun????!!

Will you be our friend?

Please re-Tweet this or I’ll get fired.

Key Learnings

• Maintain a Balance

Next Steps

• Continue to LISTEN and ENGAGE our audience

• Continue one-to-one contact • Identify who our INFLUENCERS are• Identify who we want to ENGAGE that

isn’t currently participating